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Above art created by me from a 1959 Advertising - Original Chef disappeared quickly in ads, I thought it be nice to bring him back.
Web site operated by Kyle Brown, Louisville KY
Web Site started May 2, 2003 - Latest update August 30, 2019
over 16 years on the Web ! ! !
Burger Chef Restaurants operated from 1957 to 1996.
Check out new page 27 from the O'Neil Family!!
New pictures and information !!
Officially franchised in 1958, bought by Hardees' in Dec 1981.
The last Burger Chef remained open till 1996* in Cookeville TN.
* This was in name only, no support from Hardee's was given.
Added More photos and ads for New Albany IN Store No. 167 in Lou KY Page
NEW INFO ON Valparaiso IN Store Photo below!!
Check out new pics from Richard (Rick) Tollmann
Route 130 Burlington, NJ
...more on Shared Page
May 2014 Mad Men visit Burger Chef!! - 1969 LOOK
Below, shot of them interviewing customers outside circa 1969
Recreated inside to look like it did in 1969, a few mistakes but Great job!!
Below, the actual store that was painted and redone in Riato, CA
Anyone know what happened after the show left?? Did they leave it painted or not?? Please help?!?
_________ _______ _______ _______ __________
New - 1983 pics of the Norwalk BC from Theresa, THANKS
Look for a couple more pictures in the shared page!
Currently Working on adding new Pictures from Tampa FL area Franchise.
below, Aug 9, 1969 Grand Opening day of Burger Chef Number 1000 ! ! !
Below - Myself, September 2012 - visit to Clearwater, Florida
with a 1978 Road sign.
Watch for new pictures from Treasure Island/Clearwater/St. Petersburg and Tampa area Burger Chefs !!
Above, 1975 picture of crew serving at front counter.
Below, Cash Register Sign (from my collection) as seen above.
Have an i-phone? Share this site with friends and family
by showing them the site from your phone!
Just go to your brouser and type in:
Well... I've been looking for an old 1960's trash can decal since the Lester's from GA, sold some on eBay 11 years ago...
...and to my surprise, one appeared on eBay last week !
These were placed on trash cans starting about 1964, when they began purchasing cans from Lawson Co.
Above, new Indy store 1967, anyone know what street this was on?
NEW PICS ADDED NOV 2012
I am adding the pictures from the training film strips I bought.
The pictures have taken a lot of work to scan and clean up, the film strips are red from age (45+ years old) but
thank goodness for photoshop, it has made it easier... I will be adding these to the new page 26.
Above, this was an original walk up with a new glass enclosure and new seating installed about 1965. Notice the glass is built outside of the kite and the short counter still has the glass around it.
These are vintage 1965, Big Shef had just came out at 39 cents, hamburgers were still 15 cents.
The Stools and Tables had only been out about a year.
Have started adding pics in the Photo Training page 26
Big up-date to Madison IN Page 24.
Below, 1959 High School Yearbook picture.
Any corrections please feel free to e-mail me.
Friend and Franchise Owner - Mr. Peter DeBeer Passed away Feb. 5, 2011
He had made so many contributions to this site, he will be missed and fondly remembered !
ADDED NEW PAGE No. 25 Tribute to Art Dolan of Jackson MI
Loveland Ohio - Summer 1976
Thanks Steve E. for the photo !
Below, another former bc, Merritt Island FL - May 2010
above, 1115 N. Courtenay Parkway, Merrit Island FL - classic 1966-68 era built, more pics in Shared Page
above, former Burger Chef in St. Petersburg Fla. 5236 16th Street built about 1966-68
more pictures in the Shared Page.
Photo from Rodney, from a Louisville Burger Chef about 1974 or 75
Believed to be the Valley Station Road location, this would have been just before the remodeling.
Number Of Burger Chef stores opened - Company and Franchise.
Year Added Total Stores
1958 8 8
1959 25 33
1960 40 73
1961 47 120
1962 50 170
1963 70 240
1964 95 335
1965 105 440
500th lease signed - Temple, TX - Nov 65
1000th Store Opened - Treasure Island. FL - Aug 1969
By the mid/late 1960's lease numbers surpassed stores open, meaning some were closing.
By mid/late 1970's lease numbers in the 1800's, but less than 900 stores were open.
When a lease was signed it would be assigned a store number, at times it could take upto a year for
the store to be built and opened.
Please check out new page "24. The Madison - 1957"
Original Logo from 1957
I went to visit one of the Original bc buildings, Madison Indiana.
This was an equipment demonstrator building and they served Burgers and Shakes.
I creating a page devoted to this original store, "24. Madison In - 1957"
UPDATED June 20, 2011
Myself and Zelda the Basset and my 'ole B. C. shirt - 1980
THE WAIT IS OVER ! ! ! Burger Chef Book is available NOW !
NEW * * * Click below for info on the July 6, 2009 release of the much anticipated book * * * NEW
"Burger Chef (Images of America)"
This book has contributions from the founders and family of Burger Chef and some from this site too ! ! !
Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15 cent hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation's second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.
Scott R. Sanders has been a collector of Burger Chef history, advertising, and ephemera for over six years. He is an elementary teacher for the Alvin Independent School District in Alvin, Texas. Burger Chef is a photographic history of the famous hamburger chain that contains rare images from Winthrop University's Louise Pettus Archives and the Hazel Park Historical Society, as well as the personal collections of its founders, the author, and others.
As a special note: All three Founders of Burger Chef have all sadly passed away in 2008. The book has a 2003 interview with President Frank Thomas Jr. by the author, and loads of photos from Frank and Don Thomas. It is really great that Scott Sanders was able to assemble such a project.
The book is a great tribute to Frank Thomas Jr, Don Thomas and Bob Wildman and their creation: Burger Chef Restaurants. Their hopes and dreams will live on in all our memories...
I would like to mention, I have not and will not use pictures from the book here on this site.
When you see photos on here that are also in the book, it means I already had them
and the pictures were contributed to the book project by me and my family.
Heck, check out my site again, pics in the book are b&w compared to the color versions here ...
I hope we don't start seeing the book photos copied on web sites?
* * * NEW - page 23 - Tribute to Mr. Henry Schroeder, Burger Chef Owner/Franchisee
He opened a Burger Chef franchise in Danville, Illinois in 1960, and his was a very successful operation ! !
They are celebrating 50 years during the month of July 2010 ! !
Where/How they would have hung.
Above, are two menu board panels from about 1965 or 66 that my Dad gave me.
They are 2 X 2 foot and were back lite on the menu boards. Small pics from GA-Lester Family 1970
1978 July 4th Parade
see Bedford Page for this one and 1 more
Please enjoy these pictures ! But...
PLEASE - I ask that no one reproduces these and sell them on anything - PLEASE
Valparaiso IN Burger Chef
The man on the side with the 2 employees is Bob Wright, Area Supervisor
see Ad below for names of guys in photo
Valparaiso, Indiana on Calumet Rd across from the old Porter County Fairgrounds.
Valparaiso is in northeast IN, near Gary.
This is the earliest photo from
Burger Chef that I have seen.
There are several differences from other early pictures.
The road sign has neon instead of light bulbs. Missing, are the wording
"We sell millions nationwide" below HAMBURGERS.
The building does not have the large orange diamonds yet (added in Summer 1959)
BC made minor changes during the first year.
This is one of the first 8 Burger Chef's of IN, IL and WI.
This is probably the first Burger Chef at 3200 W. 16th Street, Indianapolis IN, home of BURGER CHEF until 1969.
** The more I learn, the more I think this photo is of the first Burger Chef . Here is what makes me think this, by the end of the year of 1958, bc had already refined the look that would be used for the first 4 to 5 years. This photo closest resembled the original drawing of the concept building in 1957. By the end of the 1st year (1958) the road sign had light bulbs and the back kite in the building was removed and only the forward most kite was built. Comparing it to the first store photo from the book, "Lost Indianapolis", the painted parking spots look identical to this photo. The first bc was located at 3200 W. 16th St, a few miles from the Indianapolis Motor Speedway, Indianapolis IN - Opened- Spring 1958.
Below, 1963 - Burger Chef 5 Year Anniversary
Left - Don Thomas Sr., Vice Pres.
Center - Frank Thomas Jr., President
Right - Bob Wildman, Sec/Treas.
Burger Chef - 1963
Original Walk-up with temporary winter enclosure added.
Notice, no white globes or any inside seating at all.
Picture came from Franchise Owner in Louisville KY,
He's not sure if it is of his first store or just a promo pic given to him?
His first store would have been at 4431 Dixie Hwy, store number 168.
Look for Burger Chef van on page 4b
The winter enclosure would be removed when spring arrived, this was to keep customers warm while waiting...
This was also the new lighting package, with neon removed and white light boxes added to the sign and front "kite" with orange diamonds. I believe the permanent glass front with seating and inside light globes were being developed about this time (1963) because by early 1964 new built stores were built with these new amenities.
The sign colors were changes from dark background and white letters to the white background and blue letters, this was a major upgrade the company stores were changed to and the franchise stores were strongly encouraged to upgrade to also, this remained the look until late 1969 when the COSMO II became the look with the lava rock and new Yellow and Red colors.
Newest addition to my bc collection.
Rescued from a flea market in Richmond, VA
Sold on eBay, bought by me.
Cup used from about 1966 to 1970.
As seen in this Post Card about 1966.
HERE NOW - Page 19 - new pictures 2008
New page dedicated to Burger Chef of Georgia
Burger Chef of Georgia, one of their first stores about 1965
above, Burger Chef and Jeff wearing new uniforms - 1978
Logo from cup from 60's
Art Work from about 1967
Logo/art called the open kite design. This was used 1958 to 1968.
Art of roadsign - 1958
Mid 1960's drawing of Burger Chef carry-out service.
Burger Chef, in an attempt to cater to a younger crowd, introduced a younger looking chef in 1962.
These translights have Original logo used on fry bag, cups were used about 1967 to 1970.
Welcoming customers during the 60's Late 1960's new logo from General Foods
Logo developed by new owners
General Foods of New York, 1970 - burger and flame logo.
New image of being a family style restaurant versus just being fast carry out style as before.
About 1972, 4 years after Burger Chef was bought by General Foods they changed to this logo.
To this day, it is the one everyone remembers most. It was created from the Funburger art designs.
Below is Menu Board insert from 1970's
***I have left open the option to give people the ability to right click and save my images. However those who have copied them to create web pages or are reselling these images on magnets, may force me to delete this option. I will e-mail those interested in these images on request, I haven't made up my mind yet. Tell me what you guys think.
Shawn Wolfe, please get original, and get your own images.
Sorry for the disclaimer.
Please visit MY Other Burger Chef Site!!!
Memories II *2005 updates*
Please visit these other great Burger Chef sites !
If you remember Burger Chef, then you'll probally remember Red Barn Restaurants
Check out this web site! http://www.barnbuster.net
I was born in Louisville, KY in August 1963. My Dad is James Wm. (Jim) Brown. He went to work for the Okolona Burger Chef in the evenings to make extra money in early 1965. He was working in electronics after his tour in the Air Force. He took to Burger Chef pretty fast, it wasn't but a few months and he was made an assistant mgr, then a Relief Manager. He was given his first store to manage,when a new Burger Chef opened at 5109 New Cut Road in the Spring 1966. He was moved around to open other new Burger Chef's in Louisville. He helped develop and open the new Louisville's Downtowner Burger Chef at 619 1/2 S. 4th St. Just after opening the Downtowner (Aug 1967) he was promoted to Area Supervisor in 1968. His job was to supervise the manager' s of all the Louisville and So. Indiana Burger Chef Restaurants owned by the franchise group. It was about this time my brother and I got to trade off who could go to work with him on saturday for half days. I remember just sitting in a chair by the manager's office watching the guys put meat on the broiler chains and seeing the burgers drop out the end, and watching them assemble sandwichs and slide them to the front counter.
Burger Chef in the middle 1960's was growing by leaps and bounds... Burger Chef in Louisville was operated by a franchise group that was always working to stay on top of Burger Chef's growth. Remodeling stores, adding new/maintaining cooking equipment, always trying new promotions and products etc. We were always in the back of the restaurants. We were always behind the scenes, every new burger, new promotion, our garage was full of old and new stuff. I have old chair-back stools and table tops from remodels, old clocks and plaques. We were at all the Grand Openings, some before I can remember...
My fondness of Burger Chef comes from a childhood that is so full of memories, I had to call this site Burger Chef Memories. I am retired from the fire department as an Assistant Chief and still live in Louisville KY. If Burger Chef Restaurants had not closed, who knows what job I would have now... I worked for the Okolona Burger Chef from 1980-81 just a half mile from where I now live.
Thanks to all who visit and especially to those who leave feedback in the guestbook!!!!
It has been 15 years since I started this web site. Thanks to all that have contributed!!!!
Again, THANKS for ALL the comments and stories left in Guestbook !
*** If you have a question, or an offer of something or photographs,
please email me at email@example.com I will return original photos if requested.