World Storytelling Day has its roots in a national day for storytelling in Sweden, circa 1991-2. At that time, an event was organized for March 20 in Sweden called "Alla berattares dag" (All storytellers day). The Swedish national storytelling network passed out some time after, but the day stayed alive, celebrated around the country by different enthusiasts. In 1997, storytellers in Perth, Western Australia coordinated a five-week long Celebration of Story, commemorating March 20 as the International Day of Oral Narrators. At the same time, in Mexico and other South American countries, March 20 was already celebrated as the National Day of Storytellers.
When the Scandinavian storytelling web-network, Ratatosk, started around 2001, Scandinavian storytellers started talking, and in 2002, the event spread from Sweden to Norway, Denmark, Finland and Lithuania. In 2003, the idea spread to Canada and other countries, and the event has become known internationally as World Storytelling Day. World Storytelling Day 2005 had a grande finale on Sunday March the 20th. There were events from 25 countries on 5 continents, and 2006 saw the program grow further.
The World Storytelling Day logo was designed by Mats Rehnman of Fabula Storytelling, Stockholm. Click here to find a copy of the logo, free to use on World Storytelling Day. If you use the logo for your event (and please do!), give credit to Mats Rhenman.