|
Every few centuries, the world changes in a profound way, dramatically
and forever. The transformation from an Industrial to a Knowledge-based
economy, for example, has restructured the way business is conducted
around the world today.
This has generated new challenges and opened up unprecedented opportunities for businesses everywhere.
Today we live in an era of Globalization where business is global.
With the World Trade Organization (WTO), the Internet, Airlines, Telecommunications and the creation of New Technology, we
inevitably find ourselves riding the waves of Globalization. It is no
longer just a trend. It is an evolution !!
Regardless of industry or size, today, more and more companies and individuals are faced with the globalization decision.
And those who have succeeded in the last decades are those who have embraced Globalization.
Companies that have capitalized on this huge and growing opportunity -
Microsoft, Coca-Cola, Mercedes Benz, Starbucks - They have invested
millions of dollars, to make millions more in returns.
Unfortunately, most people lack expertise, contacts and the financial
capacity to develop businesses like these global giants.
|