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Jim Cockrum's eBay Marketing Secrets

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Louis Allport interviews eBay expert Jim Cockrum
(creator of Silent Sales Machine)
in this 'eye-opening' new ebook! 

 

 

The Most Powerful Wealth Building Secret Ever Told!

An open letter to ...
Business Owners, Entrepreneurs
Would-be Entrepreneurs & Serious Opportunity Seekers!
 
My Dear Friend:
I do hope you will forgive me for what may appear to be
a very personal greeting on an electronically reproduced
letter, but ... as phony as it may sound ... I do consider
you to be a friend.
Why? — Because you, like me, have that very rare
entrepreneurial spirit that built this great nation. — You
are a seeker of opportunity ... with all its risks and
potential rewards. — All you want, or need, is a way to make
your dreams come true ... not a handout.
As we proceed, I will explain in some detail why I
consider you to be a friend and teach you how to “guarantee”
your success in any business ... the exact same way every
successful business person in the world has done it (even
me).
By the way, you may not know it but ... simply because
you are reading this letter ... you are well above the
average person. Since less than three percent (that’s
right, 3%) of the population of this country are interested
in being anything more than wage earners, you and I are more
different from them than you may have imagined.
If you don’t believe it ...
Try talking to your friends and family about making
money in a business of your own (even part time). The odds
are 97 to 3 they’ll tell you, “You’ll never do it. Just
forget it and get a job.” - or - worse yet, they’ll just
nod; then go off telling everyone about your “foolishness.”
 
As a matter of fact, even though I have been in
business for myself for nearly 50 years (man and boy), my
Mother on occasion still asks my wife ... “When is Jim going
to get a real job??” — And, over the years, Mom has asked me
a thousand times (or more), “Who pays you??” (You know.
Don’t you?)
Wage earners, like my Mom and Dad, are the kind of
people who keep the wheels rolling in our economy. — Doing
their jobs. Paying their bills. Rearing children with a
strong work ethic. Contributing their efforts to the
community. Building a future for themselves. — Without
people like them, there would be no American dream. They
are “successful” people in their way.
You and I are different from them. We are the
foundation upon which the American dream is built. — Without
people like us, there wouldn’t be any jobs for the wage
earners.
If you doubt it, trace back the history of every major
company in this country today. In the beginning, at the
founding of each of those companies, there was an
“entrepreneur” just like you and me ... an “opportunity
seeker” who turned his, or her, dream into a reality.
Whether you believe it (yet) or not, you are more like
Henry Ford, J.C. Penney, J.P. Morgan, John D. Rockefeller,
Joseph Kennedy, Howard Hughes, Sam Walton, Ted Turner,
Donald Trump, and, yes, Bill Gates (and even me), than you
can imagine.
No matter where they started, what kind of family they
came from, how much (or how little) money they had to begin
with, or what field of endeavor inspired their imagination,
each and every mega-successful person started as an
“opportunity seeker” ... seeking an opportunity to make
their dreams a reality. (Just like you.)
As an example, return with me now to the yesteryears of
my youth ...
My business career actually began about the time I had
learned to read well enough to understand the classified ads
that appeared in the back of comic books. — It wasn’t long
before I was selling ... door to door ... just about
anything I could find in those ads (as long as it didn’t
cost any money to get started).
Walking about a mile into town on Saturday mornings ...
when there weren’t any farm chores to be done ... with my
box of samples and order forms on a strap over my shoulder,
I would go from door to door hawking my wares. Everything
from “CloverLeaf” salve and Greeting Cards to “Grit”
newspapers. Later I sold and delivered the weekly editions
of “TV Guide” when it first appeared - and - for about 5
years I sold and delivered the early morning “Wichita Eagle
Beacon” newspaper to about 200 daily subscribers (in a town
with just 1,000 population).
Hey ... I’d be willing to bet some of you have done
much the same. — If you have, you also know that, although
the money was a good incentive, the independence was far
more important. The money just made the independence
possible.
With the money I made, I bought a “Cushman” motor
scooter when I was 14 years old to deliver my paper route,
drive myself to school and go just about anywhere I wanted.
I also had my own checking account in the local bank from
which I could write checks for anything I needed or wanted.
— That was “independence.”
One of the great advantages of having my own money was
that I was able to buy almost every book, booklet, report,
plan or scheme I could find that offered a way to make money
(I still have some of them in my personal archives). But,
even back then, too many of those information products left
more questions in my mind than they answered ... especially
in a mind that was still immature and not yet knowledgeable
of the ways of business or life.
Fortunately, the subscribers on my early morning paper
route included a rich oil baron, a couple Ma & Pa grocery
store owners, a couple stock investors and a variety of
people who owned businesses involved in wholesale, retail,
manufacturing, direct sales and a variety of local service
businesses.
Since those people knew me from my delivering their
newspaper ... as well as selling them all kind of other
products over the years ... they were more than willing to
share with me their knowledge and experiences regarding any
money making endeavor I read about, explain what was meant
by some of the methodologies and concepts I didn’t
understand, or introduce me to someone else who might
assist me.
As a matter of fact, one of those successful people was
responsible for one of the biggest deals of my young life.
I had come across a small warehouse filled with excess
(new) machine parts ... gears, screws, bolts, fasteners of
all kinds, etc. — Not knowing what to do with it, I
telephoned one of my newspaper route customers. He didn’t
know either but he put me in contact with a man he knew who
“might” know. That man gave me the name and personal
telephone number of a man who used those items. — A deal was
made and I earned a big fee - $200; big for a kid back then
anyway.
Another time, one of my newspaper route customers
called me to ask if I knew anyone who might be interested in
buying a piece of his action in an oil drilling program. — I
gave him the name and phone number of one of the “stock
investors” on my paper route. The stock investor, in turn,
put him in touch with another party who bought into the
deal. — They all made money.
Did I make any money on the deal? — NO! Nor should I
have.
If I had called the stock investor, got a
recommendation from him, followed up on the lead and,
finally, introduced an interested third party directly to my
paper route customer, I would have been entitled to a fee.
— Having only given my customer the name and phone number of
someone who “might” know someone, I wasn’t entitled to a fee
of any kind. — But ...
Even though I was only a teenager at the time, I did
get an invitation to the next grown-up party thrown by my
paper route customer. That, in turn, gave me an
introduction to other wealthy people who got to know who I
was.
 
“It is one of the most beautiful compensations of this life
that no man can sincerely try to help another without
helping himself.” — Ralph Waldo Emerson
 
That’s the way “real” business people have always made
their fortunes ... even me and the now legendary Internet
gurus who have made so much money.
Back when I was young and super-active in business ...
building my empire ... I kept a small spiral notebook with
alphabetical dividers. In that notebook I kept the names,
addresses, telephone numbers and pertinent information about
people I knew in business, the professions, and service
industries.
Although I knew a lot of business people from all
industries and walks of life, the only ones I added to my
notebook were those who were actively “doing something” to
better their way of life and were willing to share their
experiences with me.
 
I’d be willing to bet that Henry Ford, J.C. Penney,
J.P. Morgan, John D. Rockefeller, Joseph Kennedy, Howard
Hughes, Ted Turner, Donald Trump, and even Bill Gates have
had notebooks similar to mine. — I know for a fact that Sam
Walton (Wal-Mart) had one because I was in it and he was in
mine.
Each person had a full page in my notebook with
information about how I had come to know them; when and what
I had done for, or with, them (if anything); what they had
to offer; what they might need; anything and everything I
learned about them (updated every time I learned something
new).
I even had pages filled with other accomodating
“opportunity seekers” like me who were “doing something” to
accomplish their goals and were willing to share their life
experiences with me. — Why? — Because everyone knows
somebody - and - statistically, in this country, you are
only 3 people away from anyone else in this country. — That
means that someone you know knows someone who knows someone
who knows whoever you want to know.
 
NOTE: Please notice that I underlined the word
accommodating in the last paragraph. I did not include
wannabes who were only looking for a free lunch; after
everything and anything they could get without giving, or at
least offering, anything in return.
That notebook was the foundation upon which I built
fortune after fortune in business after business over the
past 40+ years.
Any time, over the years, when I was faced with a
business method or concept I didn’t fully understand; or
needed to find someone to accomplish a specific task, I
would turn to my notebook and ask those people who might
know ... “How does this work?” ... “How do I do this?” ...
“Where can I find this?” ... “Have you ever had dealings
with this guy?” ... “Could you check this out for me?” ...
“Do you know anyone who can do this?” — At the same time, I
was always available to respond to the same kind of
inquiries from them.
 
“If there is something to gain and nothing to lose by
asking - by all means ask!” - W. Clement Stone
 
Some of those people who were included in my notebook
when they were but beginning “opportunity seekers” are now
international known, recognizable leaders in the business
communities of the world in a wide variety of endeavors. —
They still know me and we are always willing to freely share
what we know with each other.
 
Unfortunately, at my age, far too many older pages have
been removed from my notebook - but - as nature intended,
those older pages are being replaced with pages filled with
the bright, shining new arrivals on the business scene.
(Believe it or not, you might even be in my notebook already
... if you have been doing something to accomplish your
business goals and have shown a willingness to share your
life experiences with me.)
Now, I believe, you have some idea why I can assume
that you are a friend ... a kindred spirit ... my
counterpart ... a fellow traveler on the same road.
You may not realize it but, no matter where you are in
your business career ... beginning opportunity seeker, small
business owner, involved in a profession, a service
provider, or whatever ... you have something to offer to
your fellow travelers besides the products or services you
sell. The only condition upon your acceptance into the real
life association of fellow business travelers is your
willingness to share your life experiences freely with them;
no matter how limited you might think your experiences to
be.
You have, no doubt, heard the oft repeated adage ...
 
“It’s not what you know but, rather, who you know that
counts.”
 
True - but - it is less than half the truth. — The
whole truth is ...
 
Your success in business and life is equally dependent upon
“what you know,” “who you know” and “who knows you” but far
more importantly, “your willingness to share with your
fellow travelers.”
 
Imagine building your business from what it is today
into a multi-million dollar operation.
Hey ... even if you don’t want a multi-million dollar
operation, how about a few hundred thousand dollars per
year, or just a very comfortable living, from a successful
business of your own?
Then again, maybe you have a good job and all you want
is a little sideline business to give yourself some of the
finer things in life.
No matter what business you’re in; what products or
services you produce or sell; or how you want to measure
your success in business, you can guarantee your success for
yourself by sharing with your fellow travelers “what you
know,” “who you know” and “who knows you.”
It’s really easier than you might think.
To get started, look around you.
 
Who do you associate with?
 
Are they other opportunity seekers, small business
people, and entrepreneurs who are actually doing something
in business?
Remember what I told you at the beginning of this
letter ... Try talking to your friends and family about
making money in a business of your own (even part time).
The odds are 97 to 3 they’ll tell you, “You’ll never do it.
Just forget it and get a job.” - or - worse yet, they’ll
just nod; then go off telling everyone about your
“foolishness.”
 
“Keep away from people who try to belittle your ambitions.
Small people always do that, but the really great make you
feel that you, too, can become great.” - Mark Twain
 
If the people you associate with have belittled your
ambitions or the ambitions of other “opportunity seekers”
... or they are constantly whining, crying and complaining
about not making any money and have all kinds of excuses why
they can’t succeed ... you need to realign yourself with
people like yourself; people who understand the risks and
rewards associated with all opportunities.
Find those people. Get to know them. Let them get to
know you. — Share your life experiences with them. Let them
share their life experiences with you.
By the way, unfortunately, you will run into some
people who will refuse to give you any opportunity to share
with them. — Pity them. — They are the business people who
will only associate with other people who can do something
“for” them. If you have nothing to offer them; other than
your money, they really don’t want to know you.
 
“You can easily judge the character of a man by how he
treats those who can do nothing for him.” — James D. Miles
 
As you begin to associate with other people like
yourself, create your own notebook of contacts; people you
know ... professionals and service providers you have used,
information providers who have contributed to your on-going
education in business, sources of the products and services
necessary to your business ... and, more importantly people
who know you ... business people and other “opportunity
seekers” with whom you share common interests, goals and
ambitions ... BUT only if each of those people are the kind
of people who are “doing something” to achieve their goals
and will willingly share their experiences and knowledge
with you. (I had to do it with paper and pencil. You can
set up your notebook on any of the new electronic gadgets
you may have.)
Keep copious notes (that means a ho’bunch of notes)
about the people in your notebook. — When you need to know
about something or someone; or want to find someone to do
something you need done, ASK the people in your notebook.
Keep in contact with the people who know you ... call them
every once in a while just to find out how things are going
with them and share your recent experiences ... send them a
birthday card if you know their birthday ... send them
holiday greeting cards ... draw them into your circle of
influence - AND - always be ready and willing to share what
you know, and who you know, with them. — Never be intrusive.
Be as respectful of their time as you would want them to be
of your time.
 
“Ask a question and you’re a fool for three minutes;
do not ask a question and you’re a fool for the rest
of your life.” — Chinese Proverb
 
When I kept my notebook on paper, I also created a
cross reference of the people in the book with key words
identifying their specialties; or whatever. Today, with all
the electronic gadgets, all you’ll need to know is how to do
a “search” or “find” to locate your contacts by the key
words associated with each of them.
Although this letter will be distributed on the
Internet, DO NOT limit your business scope to only those
people involved in Internet commerce.
One of the people included in my current notebook is a
young man who owns a small, local Dry Cleaning business. As
far as I know, he doesn’t even own a computer - but - the
first time I met him, he shared some information with me and
asked me for my opinion. Little did he know he had just
taken one of the first steps to becoming rich. — Last time I
spoke with him, he revealed that he will soon be opening
another Dry Cleaning business across town.
Your goal is to associate with People Like Yourself ...
people who are “doing something” to achieve their goals. —
Get to know them. Let them get to know you. — Keep track of
them by writing everything you know about them in your
notebook.
 
Right now, I can just about hear some smarty-pants
reading this saying, “I don’t need to keep a notebook. I
can remember the people I need to remember.”
Just goes to prove what I have often said, “Most people
don’t succeed simply because they won’t take the time to do
the little things that would make their success possible.” —
My grandson says they have too many ants in their pants ...
moving around a lot but never getting anywhere.
 
“Show me a man who cannot bother to do little things
and I’ll show you a man who cannot be trusted to
do big things.” - Lawrence D. Bell
 
When putting people in your notebook, take care not to
include those people who have ants in their pants. If they
aren’t doing the things they need to do to make their
success possible, they won’t be much use to you; nor you to
them. — Your goal is to associate with people like yourself
... people who “do” things instead of just dreaming and
talking about it.
A good example of what I am talking about is the
“Alcoholics Anonymous” organization.
Members of “Alcoholics Anonymous” ... recovering
alcoholics ... DO NOT go into bars to discuss staying sober.
They associate with other people like themselves ... people
who are staying sober one day at a time.
There may be people in the bars who talk to other
drunks about, and even dream about, getting sober but, until
they actually do it, it would be less than useless for a
recovering alcoholic to associate with them. It may even be
counterproductive in that the recovering alcoholic may be
lured back into the world of only talking and dreaming about
being sober.
It is the same way in the business community.
Needless to say, there are millions of people who are
forever talking and dreaming about having a business of
their own; earning additional money for the finer things in
life - but - doing nothing of substance to make it happen.
Until they are doing it, it would be less than useless for
you to include them in your notebook. — It may even be
counterproductive in that you may be lured back into their
negative world of self-defeatism ... whining, crying and
complaining about not making any money with all kinds of
excuses why they can’t succeed.
 
“The men who try to do something and fail are
infinitely better than those who try to do nothing
and succeed.” — Lloyd Jones
 
Your notebook is NOT a customer list or a directory of
people you do business with on a regular basis.
Although some of your customers or suppliers ... as
have mine ... will end-up being in your notebook, your
notebook should be “people you know” and “people who know
you” by personal contact and association ... people with
whom you share common interests, goals and ambitions ...
people you can call upon, and rely upon, when you need them
- and - in return, those people can expect the same
considerations from you.
Have you ever heard of the “Master Mind” concept?
Napoleon Hill, in “The Law of Success,” explains it
this way ...
 
“A Master Mind may be created through the bringing together
or blending, in a spirit of perfect harmony, of two or more
minds. Out of this harmonious blending the minds create a
third mind which may be appropriated and used by one or all
of the individual minds. This Master Mind will remain
available as long as the friendly, harmonious alliance
between the individual minds exists. It will disintegrate
and all evidence of its former existence will disappear the
moment the friendly alliance is broken.”
 
NOTE: Although Napoleon Hill is credited with the Master
Mind concept, it actually pre-dates his writings by about
2,000 years:
 
“For where two or three are gathered together in my name,
there am I in the midst of them.” - Matthew 18:20
 
Anytime you have a conversation with, or correspond
with, a person in your notebook with whom you share common
interests, goals and ambitions, in a spirit of perfect
harmony, you WILL create a third mind between you ...a
“Master Mind” ... a mind upon which you may both call for
insights neither of you may have even known existed.
That is ...
 
The Most Powerful Wealth Building Secret Ever Told!
 
Without the Master Mind, there is no success ... even
for those people who do not know about, or accept, the
Master Mind concept.
 
As a matter of fact, the reason I wrote this article to
begin with is because of a dear friend of mine. He is a
successful, wealthy man - but - in a conversation with him a
couple months before this was written, when I mentioned the
Master Mind concept, his response almost floored me. He
said ...
 
“I don’t believe in that hocus-pocus.”
 
When I explained to him the “real” Master Mind, he
readily admitted that it was the personal contacts he had
cultured over the years that had allowed him to make his
fortunes in a number of businesses (as have mine).
In his words ...
 
“I always thought that Master Mind stuff had something to do
with metaphysical, psychological motivation.”
 
It seems almost everyone, even those who espouse the
use of the Master Mind, are locked into the metaphysical,
psychological motivation concept ... ignoring the physical
application that actually guarantees your success in
business and life (as explained in this report).
Just imagine you are faced with a major dilemma in your
business. The situation seems to be “do or die” but you
don’t know whether you should “do” or “die” or find an
alternative.
Wouldn’t it be wonderful to be able to pick up the
telephone and call someone who has either faced the same
dilemma, or knows someone who has. — The “real life”
experiences shared with you would be worth far more than
anything you could read in a book.
 
“None of us has gotten where we are solely by pulling
ourselves up from our own bootstraps.
We got here because somebody bent down and helped us.”
- U.S. Supreme Court Justice Thurgood Marshall
 
Then again, what if you were thinking about getting
involved in a new venture you had just read about. The
opportunity sounded exceptional but the promoter offering
the opportunity only talked of the benefits and rewards.
Knowing that ALL opportunities have inherent “risks”
associated with the possible “rewards,” you pick up the
telephone again and begin asking the people you know ...
“Have you ever been involved in a venture like this?” - or -
“Do you know anyone who has ever been involved in a venture
like this?”
 
What you learn may save you from losing your shirt
- or - you may learn that the “rewards” in that venture far
outweigh the “risks” - AND - you will be able to go into
that venture with prior knowledge of those risks (risks you
didn’t know about before you ASKed).
Or, what if one of the people you know telephones you
to ASK, “Do you know anyone who might be interested in
buying a boxcar full of new, excess widgets?”
You may have to answer, “I don’t know” - but - an
honest answer from you; even it is “I don’t know,” is far
more valuable than gold.
On the other hand, you “might” know someone who “might”
know someone who may be interested.
In that case, you have the option of either freely
giving that name and telephone number to the person you know
- or - telling them, “I might know someone. Let me check it
out and get back to you.” — If your search comes up with a
“real” potential buyer, you can negotiate a fee with the
person you know and earn a Finder’s Fee for the
introduction.
Then again, if your search doesn’t come up with a
possible buyer, you will pay the person you know the
courtesy of calling back to say you couldn’t find anyone.
That kind of personal, one-on-one interaction is how
real fortunes have been made for all recorded business
history and are still being made today by those of us who
align ourselves with other business people and opportunity
seekers like ourselves.
 
“Man is a special being, and if left to himself, in an
isolated condition, would be one of the weakest
creatures; but associated with his kind, he works wonders.”
— Daniel Webster
 
Wouldn’t it be wonderful if you had a notebook of your
very own filled with the names, address, telephone numbers,
email addresses, and pertinent details about people with
whom you share common interests, goals and ambitions ...
people who not only shared your interests, goals and
ambitions but were willing to share their life experiences
with you.
What are you waiting for??
Start building your own Master Mind Notebook, today.
Fill it with kindred spirits ... people like yourself who
are “doing something” to accomplish their goals with full
knowledge of the risks and potential rewards inherent in the
opportunities you pursue.
But ... but ... but ... where do you find those people?
They are everywhere. In every business (small or
large) in the world; in every store, shop or business
establishment you frequent, and on every business discussion
board on the Internet.
Remember the young man who owns a small, local Dry
Cleaning business that I have added to my personal Master
Mind Notebook. The very first time I met him, he shared
some information about an Advertising idea he had with me
and asked me for my opinion. — That’s how I met him.
Over the years, I have used the very same technique in
order to find those people with whom I could build a
rapport. — I have shared some my own ideas with other
business people and asked for their opinions. — If those
people responded by offering to share their life experiences
with me, we were soon in each other’s notebooks.
Better than 40 years ago, I shared one of my ideas with
a man I happened to sit next to on an airplane.
We were both headed for Chicago and struck up a casual
conversation. When he asked what I was going to do in
Chicago, I shared with him the opportunity I was pursuing at
the time. Since he appeared to be a businessman, I asked
him what he thought of my idea. — Although he admitted that
the idea was outside his personal knowledge, he encouraged
me to try it anyway, because, in his words, “The worst that
can happen is they’ll say ‘no.’” (Which they ultimately
did.)
Before we got off the plane in Chicago, we exchanged
business cards and went our separate ways.
A couple weeks later, the man I had met on the plane
telephoned me to ask what had happened with my idea. — After
I explained to him that my idea had been rejected, he told
me he had asked one of his friends about my idea and his
friend thought it might work in a little different way. He
shared that man’s name and telephone number with me. — The
idea didn’t work even then but, over the next 10 years;
until his death, he and I called each other frequently to
share ideas with each other. (Little did I know, until
years after his death, that he was, at the time I met him on
that plane ride, one of the wealthiest men in Chicago.)
Beyond that serendipitous encounter, in a number of
instances, I have read a book, booklet, report or article
that paralleled my own thoughts, opinions or experiences.
After reading those writings, I have written to the
authors “Thanking” them for sharing their insights and
offering some of my own thoughts on the same subject. — In
most cases, the authors didn’t respond - but - in cases
where they did respond, by and large, they in turn shared
their further experiences with me ... some (not all) of them
ended up in my Master Mind Notebook and I in their’s.
You never know where, or when, you will meet other
“business people” or “opportunity seekers” with whom you may
share common interests, goals and ambitions ... kindred
spirits ... your counterparts ... fellow travelers on the
same road.
Get to know them. Let them get to know you. — Share
your life experiences with them. Let them share their life
experiences with you.
BUT - be forewarned, if you are unwilling to share with
them ... openly, honestly, freely ... you can expect nothing
in return from them. — In the words of Napoleon Hill ...
“This Master Mind will remain available as long as the
friendly, harmonious alliance between the individual minds
exists. It will disintegrate and all evidence of its former
existence will disappear the moment the friendly alliance is
broken.”
 
There you have it ...
 
The Most Powerful Wealth Building Secret Ever Told!
 
Addendum
 
After I wrote this report, I let my wife; DeLores, read
it to get her valued feedback.
Her first response was ... “Great - but - why don’t you
share your own, personal Master Mind Notebook with them?”
A brilliant idea ... as always ... but, it wouldn’t
work because the people in my personal Master Mind Notebook
wouldn’t know who you are if you were to contact them.
While DeLores and I discussed the possible ways I might
be able to share my personal Master Mind Notebook with you,
we created between us a Master Mind which generated a viable
concept to assist you in creating a Master Mind Notebook of
your own.
You will find the results of our Master Mind at:
 
NOTE: The link is NOT clickable. In order to find out,
you’ll have to take the initiative and copy and paste the
link into your browser. — I think you’ll find the effort
worthwhile.
 
Final Note
 
For those of you who may have received this report from
someone other than myself, you can learn all about me in the
bio-sheet on the last page of this report.
 
NOTE: You have my permission to freely give copies of this
report to your friends and associates; or anyone else you think
may benefit from it ... with the stipulation that you must provide
it in its entirety without additions or deletions.
 
“What you keep to yourself you lose, what you give away,
you keep forever.” — Axel Munthe
 
Never, ever quit learning!
 
In order to make your dreams a reality and achieve your goals and ambitions you
must continue to learn to do business in all its forms and manifestations.
 
“If you want to be a master, study what the masters have done
before you. Learn to do what they have done and have the guts to
do it - and you will be a master, too.” — Joseph J. Charbonneau
 
Remember, “what you know” is a vital element to your success. So, keep
learning so you will have something to share with those who know you.
Unfortunately, the vast majority of “opportunity seeker” limit the scope of
their learning to only one subject and related information. That is a wise move in
some ways - but - it also limits your growth and expansion potential.
By adopting and adapting business applications and techniques from other
businesses, you have an opportunity to become really successful in any business
you choose.
As an example from my own life experience: Many, many years ago, I read
about a marketing technique that was very commonplace in another industry. — I
thought little of it until, late one night, I was hit by a bolt of idea-lightening ... “why
not adopt and adapt that marketing idea to my business.”
Guess what? — After I adapted the marketing idea and put it into practice,
my business nearly doubled. I was applauded by my contemporaries as having
revolutionized the industry when, in fact, all I had done was taken a marketing
method that was very commonplace in another industry and applied it to my
business.
 
“Whoever admits that he is too busy to improve his methods
has acknowledged himself to be at the end of his rope. And
that is always the saddest predicament which anyone can get into.”
— J. Ogden Armour

E-Book  Tips

The most prominent book publishers in the world are dumping eBooks like the plague.
It’s funny because I thought eBooks were the wave of things to come.
What’s more the “major” software players said eBooks would never fly without their operating systems or appliances.
If that weren’t enough, hardware manufactures said eBooks would never take
off without their special eBook readers (remember the Newton or the
portable eBook Reader?).
So what’s the deal?
I’m not a book-publishing expert. But I’m definitely an expert at getting
turned down by them!
I think eBooks confound traditional book publishers.
Book publishers are also uncomfortable with the concept of authors calling
the shots.
The same phenomenon is true in the music recording industry. The major
labels said that digital music downloads were against the law and anyone
that breaks the law would be thrown in jail.
Wake up man it’s 2005! My son has more than 5000 digital downloads in his
iPod and I can assure you he’s not sitting in a jail cell!
My solution for digital music download dilemma is simple but a nightmare in
practice.
Recording artists should incorporate their name and/or band.
In other words, they should become a separate legal entity.
Their fans would purchase or invest in a “one-year unlimited license”. This
license would be similar to a stock purchase. These licenses would carry
certain rights and privileges. The licenses could also be bought and sold
on the open market.
The license would be activated when they purchased a CD, DVD, or live
concert ticket.
The license would also entitle them to unlimited digital downloads on as
many PCs, Macs, iPods or PDA’s as they wish.
I know its far-fetched…………and implementing it up would be a nightmare. Not
to mention having to deal with the lawsuits from major recording companies!
But the artist corporations would receive all of the sales proceeds from
CDs, DVDs, concerts, books, tee shirts, merchandise and marketing deals.
In turn, the artist’s corporations would “hire” record companies and sign
them to contracts to help promote, manage and protect their music and
brand.
This concept turns the current structure upside down. But hey, isn’t that
what the Internet and technology have done to most monopolies anyway?
Traditional book publishers and recording companies have controlled
artist’s works centuries. They determine how much an artist will be paid
“after” expenses.
For new artists that usually means ten cents on the dollar!
Authors bow to book publishers, hoping and praying they’ll get a “book
deal”. Authors dream about getting their books published, marketed and
reaching the bestseller list.
The reality is book publishers reject 99.9% of the proposals, manuscripts
and letters they receive!
Several years ago I received a FedEx envelope from a top publisher with my
original FedEx envelope and book proposal with a note that read, “We Have
Not Opened Your FedEx Letter”.
The first thing to learn about book publishing is there’s a “system”. This
“system” is almost impenetrable.
I wasted a lot of time, money and energy trying to penetrate it.
This “system” includes working through a literary agent.
Oh, you don’t have one? That’s okay, there are more than 2200 registered
literary agents in the US and Canada. The only problem is less than 20% of
these agents actively sell books to editors and publishers!
But the purpose of this week’s message is not about the traditional book
publishing industry and their “system” and hierarchy.
This week’s message is about making money in the eBook market!
The good news is, despite what traditional book publishers may think,
eBooks are alive and well! There are incredible opportunities for writers,
promoters, publishers and entrepreneurs.
Not only that, new markets are opening everyday.
Today you can download eDocs, eReports and eResearch for a few dollars up
to several hundred dollars.
Major online retailers like Amazon.com and Barnes and Noble now offer
extensive eBook and eDoc sections.
The secret to making money in this market is to know thy prospect and
understand how to reach them.
When you submit a proposal to a traditional book publisher it must contain
a section on competition.
In other words, book publishers want to know whom your competition is and
why you think YOUR book will sell.
One of the greatest aspects of eBook publishing is that you can “give away”
part of your book for free.
If people like first two chapters then there’s a good chance they’ll buy
the whole thing.
Try that approach with traditional book publishing!
I realize that you can sit in the espresso bar at Barnes and Noble, and
read the whole damn book if you want. But Barnes and Noble realize that
most people won’t do that.
Typically people will browse through dozens of books.
Another aspect to eBook publishing is that you won’t have to wait 12-18
months to launch your book; hoping and praying that major book buyers will
pick it up.
It took me about two months to write and edit my first eBook. Today I can
write, edit and “test” an eBook in a matter of weeks!
The key is developing information and eBooks that people are ALREADY
buying.
I won’t want to discourage you from writing a best selling “hardcover”
novel.
But the dirty secret is that most print books don’t sell very well. Most
books become remaindered (excess stock of printed unsold books that can be
sold at deep discount prices).
Another great thing about an eBook is that you can write it and launch it
on the Internet for next to nothing. My first eBook cost less than $250 to
write, edit and publish.
There are literally hundreds of eBook libraries, stores, directories and
shops where you can post eBooks today.
My first eBook sold 300 copies (@39.95 a pop) in about six weeks. I found a
freelance editor on the Internet that helped me format the eBook into a PDF
file and that cost about $75.
On top of that I entered into a joint venture with a top eBook publisher
and marketer. In this deal I received 40% of all sales.
I realize this is not big money, and my first eBook didn’t sell a million
copies.
But I realized that I could publish the eBook into a mass-market paperback, and that’s what I did. It was pretty exciting when I sold my first
paperback version on Amazon.com!
There are a lot of ways to make money in this market. Here are just a few:
• Write eBooks and market eBooks on the Internet (you’ll make 80-90% of the
profit, versus a paltry 5% royalty from traditional book publishers)
• Help authors market their eBooks on the Internet (receive a percentage of
sales if it already has a proven track record, or propose a flat marketing
package)
• Provide advisory services to would be authors. This might include concept
development, editorial and the marketing strategy. For example, you could
propose a basic fifteen-page package that would include an overview,
concept development, competitive analysis, first draft editorial services,
and eBook link submission service when the eBook is completed to the top
fifteen directories and search engines. A fair charge for this basic
package would be in the $495-$895 range.
• Provide full service eBook publishing services. This would include eBook
concept development, market analysis and strategy; cover design (yes,
eBooks have covers), complete editorial services, testimonial acquisition,
press release distribution, publicity, media buying for those authors that
wish to advertise and Internet eBook tours.
• Ghostwrite for busy executives and professionals and market their eBooks
(for a fee and/or royalties). Rather than submitting a “per hour” rate, it
would be to your advantage to charge a flat or package fee. Depending on
the author and market you could charge between $500-$2500 to ghostwrite an
eBook.
• Write and sell specialized eDocs, eReports and eResearch. This is also
referred to “research on demand” or “information on demand” services. Again
it is more profitable to charge a flat or package fee. The actual few will
depend on the market, subject depth and timeframe. But a flat fee of
$100-$300 is reasonable for most 10-15 page eDocs or reports.
• Start an online eBook directory and/or search engine. Is this too much
work to start from scratch? Then partner with Amazon.com, or dozens of
other similar engines/stores, they can provide XML or RSS feeds to power
your site.
• Resell other people’s eBooks. This is one of the fastest and most
successful ways to break into the eBook field. You would resell and market
eBooks that are ALREADY selling. One eBook that that I’m very familiar with
has been downloaded more than three hundred thousand times at $12.95 a pop.
Resellers typically receive 30-45% of sales revenue.
• Help successful eBook authors publish (and market) paperback versions of
their titles. This is much easier than it sounds because the book is
already in a PDF or a similar file format. I’ve used Morris Publishing
several times (listed below because they’re will to print “small runs”
(under 1000 copies).
There are dozens of ways to make money with eBooks. I’ve also enclosed some
valuable additional resources (below) that may help you write, publish and
sell eBooks.
What is the best way to sell eBooks? That’s a good question. Thousands of
people ask the same question everyday. My answer is two fold.
1) Exploit Free advertising, marketing and publicity. Getting your eBook’s
website (everyone should have one) listed in as many search engines,
directories and bookseller sites as possible. This takes a lot of time but
is generally free. This approach will probably contribute very little to
your actual sales. But it does work and people will hear about your work.
2) Paid advertorials, advertising and cost per click programs on the top
five search engines. Probably one of the best and fastest ways to sell
eBooks is to an audience that has already purchased similar eBooks in the
past. One of the best ways to find audiences like this is with email
newsletters, RSS feeds, blogs and content sites that are DIRECTLY related
to your eBook topic. Advertising in ezines, email newsletters, etc has
dropped substantially due to spam related issues. Therefore you can usually
find fantastic bargains. I work with a publisher that has more than 535,000
webmasters, Internet entrepreneurs and eBusiness site owners that receive
his opt-in email newsletter. You can have a middle ad position (out of
three) in his newsletter for only $850! But advertorials are still one of
the most powerful marketing vehicles on the Internet today, especially if
they’re done correctly. Imagine having a top marketing guru touting your
latest eBook on Internet marketing or search engine secrets.
Here are a few of this month’s best selling eBooks on Amazon.com:
eBay Secrets – Steven Ellis White
Amazon,com Sales Rank :1
$7.95 suggested retail
The Da Vinci Code – Dan Brown
Amazon.com Sales Rank: 7
$9.50
Java 2 – A Beginners Guide
Herbert Schildt
Amazon.com Sales Rank: 212
$14.95
The Bootstrappers Bible: Volume 1
Seth Godin
Amazon.com Sales Rank: 24
$6.95
How Venture Capital Works –
Bob Zider
Amazon.com Sales Rank: 31
$6.95
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money
Robert Kiyosaki
Amazon.com Sales Rank: 331
$2.95
Building Your Business with Google for Dummies
Brad Hill
Amazon.com Sales Rank: 546
$5.95
Best Selling eDocs and eResearch on Amazon.com
What is Strategy?
Michael Porter
Amazon.com Sales Rank: 470
$14.95
Offshore Outsourcing
Giga Information Group
Amazon.com Sales Rank: 17,332
$2500!
Tracing and Logging with .Net
Dan Appleman
Amazon.com Sales Rank: 519
$8.95
Is There Room For Growth? US Prepaid Calling Card Forecast
IDC Research
Amazon.com Sales Rank: 6522
$1250!
Additional Resources for eBook Authors, Marketers and Publishers
Open eBook Forum (Excellent!)
www.openeBook.org
Writers.net
www.writers.net
The eBook Directory
www.eBookdirectory.com
eBook Palace
www.eBookpalace.com/indexns.html
eBook Heaven (science fiction)
www.eBookheaven.co.uk
eBookMall
www.eBookmall.com/directory
Amazon.com (eBooks and eDocs section)
www.amazon.com
eBook Connections
www.eBookconnections.com/epublisher.htm
eBook Graphics
www.eBookgraphics.com
Morris Publishing (small run paperback book publisher)
www.morrispublishing.com
eBook 2U (A-Z)
www.eBook2u.com
Guide To eBook Publishing
www.guidetoeBookmarketing.com
eBook Writer (software)
www.eBookswriter.com
URL Wire (unique web launches)
http://urlwire.com
eBook Announcer
www.eBookannouncer.com/announcements.asp
eBook Broadcast (press releases and announcements)
www.eBookbroadcast.com
Publicity Advisor
www.publicityadvisor.com
*Fast Start Tip*
One of the fastest ways to get started making money is by selling eBooks
that are already selling! Many top eBook authors would gladly give you a
40-50% commission on every book you sell. Does that sound like a nickel and
dime proposition? It’s not! Let’s say there’s a top selling book on Search
Engine Success Strategies that retails for $24.95. You could advertise this
eBook (with copy that has already been proven successful) to professional
webmasters and/or developers (like subscriber list I mentioned earlier).
You could even discount the cost of this eBook by 50% to attract even more
sales!
There’s a good chance you could negotiate a “remnant package” with a
publisher that reaches a webmaster/develop audience.
Okay, you advertise this eBook to 100,000+ opt-in email newsletter
subscribers. Let’s say the click thru rate is a half of a percent. That
means 1000 people click the ad. There’s a good chance that your click thru
to sales ratio would be around 10-20%. Out of 1000 people ten percent buy
the book for $19.50 (20% off), which means about $19.50 in gross sales.
Your cut would be half of that or $9.75. The advertising expense would need
to be taken from this amount, or you could split it with the author.
So let’s say that you make around $500 every time the promotion or ad runs.
That’s pretty good money for not having to do very much! You won’t have to
pack and ship products, wait for checks to clear, bill people, etc. It’s
all done online.
Granted, there’s a fee for processing credit cards but it’s a lot less than
you may think. ClickBank.com is a good company for processing eBook
purchases online.
I’m not endorsing any of these companies but here are a couple of sites
that offer eBooks, courses and products for resale:
www.nitroaffiliates.com/products.html
www.eBookdirectory.com/resale-rights.html
www.eBookoasis.com
www.fexweb.com/best_eBooks.html
www.clickbank.com

 By Robert G. Allen 

 
 
 

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From Ken Mathie
Date:  January 9, 2006
 
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