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Selling Information

Product Online

By Patric Chan

www.OnlineNicheSecrets.com

 

About the Author:

Patric Chan, is a direct response expert, internet infopreneur,

international speaker and author. Already, at the age of 24, he

has achieved extraordinary results in the internet marketing

world. He has joint-ventured with many well-known internet

marketing experts in product creation, selling online, and

managing online businesses.

 

Selling Information Products Online

 

In my experience, before most people set up an online business

they’ve already got a pretty good idea about what they want to sell.

It’s often something they’ve worked with in the past or something they

use in their spare time, like model aircrafts or football memorabilia.

The Web, they believe, is the perfect way to get those products to the

public with little expense.

But not everyone comes online with an idea in hand. In this eReport,

I’m going to look at two kinds of product you can create and sell on

the Web: information products.

Let’s start with information products.

On the Web, information products mean e-books. These are small

books that are downloaded from the Web (like this one) and are

usually aimed at niche markets. It costs a lot of money to make a print

book and if the market is small, few publishing companies are going to

bother with the risk and the expense. E-books cost little more than the

time it takes to write them.

And anyone can write an e-book! You don’t have to be John Grisham

or the world’s leading expert to write a book. Everyone knows

something that other people don’t know, whether it’s how to fix a TV

or how to tell the difference between a blue tit and a crow. You don’t

even need to write it yourself. If you’ve got an idea for a book, simply

find yourself a ghostwriter, tell them what’s on your mind and get

them to write it for you!

 

Finding a Writer

 

If you don’t want to do the writing yourself, finding a writer for your ebook

is dead easy. Finding a good writer though is a whole other ball

game. Everyone and their aunty thinks they have what it takes to win

the Pulitzer if someone would just give them a chance, but even most

college graduates have a hard time constructing a sentence, let alone

writing a complete book. And you don’t want any old book. You want a

book your readers will enjoy reading in a style that speaks to them.

If you’ve already hired someone to write your newsletters for you,

they’re probably going to be the first person to ask. Every time you

hire a new writer, you’re taking a risk. You’ll have no idea how

talented they are, how much they know about your industry or how

well they can write in the style you need. A writer you already work

with though, does know about your industry—and you know how well

they can write.

If you don’t have anyone on call though, Elance is a good place to

search. Again, check the portfolios carefully and pay attention to

people’s feedback. Elance encourages its clients to review the work of

the people they hire. These are great pointers to the reliability and skill

of a writer you’re thinking of hiring.

One little tip for hiring writers on Elance is not to pay too much

attention to the amount of work the writer has done in the recent past

(another little piece of info Elance gives you). You don’t want to hire

someone who’s too stressed to give your book the attention it needs,

and just because someone’s new to Elance, or doesn’t use it very

much, doesn’t mean they don’t have a lot of experience. They might

have a lot of clients outside Elance.

In short, you want to find someone who can show you an e-book

they’ve already written and ideally on the subject and in the style you

want.

Now, once you’ve made the hire, it’s important to remember that

you’re paying someone to do the writing not the thinking. It will be up

to you to supply the writer with all the information he needs to get the

job done. The more you help the writer with the ideas you want the

book to contain, the greater the chance you’ll get the product you

want.

And finally, don’t be surprised if the writer demands that you stump up

some cash in advance. On Elance, a deposit of as much as 50% isn’t

uncommon. This a result of all the unscrupulous buyers who have

bought services and not bothered to pay the bill. Too many writers

have been stung in the past and most of the more established ones

will want to see at least some cash to know you’re on the level.

There’s often room to negotiate the deposit though, and you can

sometimes use milestones to lessen the risk on both sides.

 

What Can You Write About?

 

In essence, there are four categories of books. Of course there are a

plethora of subcategories in each of these main categories, but the

main ones are:

i. Pleasure Books

Usually fiction: novels, short stories, poems, romances, sci-fi,

historical, adventure or humor are the most popular, but they’re all

hard to sell online. Most people prefer to buy fiction in stores.

ii. Inspirational Books

Spiritual books, devotional writings, uplifting life-experiences, Biblical

or other religious writings, stories from the heart, or life-changing

principles. A select market that you need to know well to make pay.

iii. Study Books

There is a constant need for reference material both for business and

academic use. This could cover everything from supplementary

reading for school kids to advanced math tutoring for university

students. Know something others don’t?

iv. How-To Books

“Do-it-yourself” and self-improvement books. Straightforward

approaches, pictures and analogies that teach everything from archery

to amateur zoology.

Although all these types of books sell, the how-to-books and guides

are by far the best sellers on the Web. You don’t have to be massively

original here. The most profitable books are those that offer a slightly

new take on a topic with proven popularity. There’s no point in picking

a subject that only interests you and your best pals.

I’ve found that TWO of the most popular—and most profitable—topics

for “how-to” e-books are “Solving a problem” and “Giving

convenience”.

When you’re looking for a topic, first make sure it’s a subject that you

do actually have some knowledge about—or alternatively, make sure

you hire a writer who does.

If you’ve found a subject that no one else has touched, or even come

close to touching, it’s unlikely that anyone will want to read it. The

reason that there are millions of romances on bookshelves—and

almost all of them the same—is that publishers know they sell. And

like you, they’re interested in making money not breaking new ground.

So how do you assess the popularity of your chosen topic?

Here’s a simple three-step process:

1. Identify keywords for your book idea.

2. Conduct a search of your keywords to determine how many people are

searching for the information you’re putting out.

3. Run your keywords through the search engines and look for the

following information:

a. The number of e-books already available on the subject.

b. The number of paid sponsor ads for the search. This indicates that

there is interest on the subject—otherwise big companies wouldn’t be

wasting their marketing budgets to sponsor the searches.

And what does all this information tell you? First, it tells you whether

there is a market at all; and secondly it tells you whether the market

is saturated.

 

Choosing the right topic

 

We discussed earlier the importance of choosing the right topic or your

Ebook. The Internet is primarily used to communicate, entertain,

educate and research. It is thus no wonder that nonperishable,

information-intensive products - including books, travel guides,

magazine subscriptions - are the most popular online products at

present. Content-rich sites, subscription-based sites to advertisersupported

sites focusing on a wide range of topics, have been

sprouting all over the Internet.

Ebooks and guides on various subjects have been prospering in the

recent past. Anything you can put in a physical book, you can put in

an Ebook. You can sell just about any content — as long as you have

an offering that has a market and an ability to get it (legally) to your

customer. Yes, there are exceptions. In some cases you might be

competing with big companies with a chunk of the market share.

Once you have selected your subject, it’s just a question of putting it

all together and making the sales. Show it to your friends and

colleagues to get their feedback, add some pictures to break up the

text if you can, and upload it onto your server.

Your basic sales method is likely to be through a website, but e-books

also make great bonuses, joint venture opportunities and ways to add

extra value to your sales.

Information products have two great advantages. First, they’re dead

easy to put together. If you’ve always thought of yourself as a bit of a

writer and want to do it yourself, you can have fun and hit the

keyboard. If you’d rather pay a pro, you can probably make the money

back once you’ve shifted about thirty or forty copies—follow my

marketing methods and that will take you less than two weeks.

Best of all though, information products give you an unending stream

of revenue. Once you’ve uploaded the book onto your server and set

up the website and payment system, they money pretty much rolls in

by itself. There’s no shipping, no inventory, no fiddling about with

order sheets. You just keep an eye on the marketing, make sure the

users keep coming and count the number of times people download.

Put a series of books like this out, combined with my marketing

methods and you’re looking at a very nice way to make a living.

 

"I Tried To Teach Them How To Make Money Online On AUTOPILOT

... But They Didn't Believe Me Until I Took Them Behind

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Will YOU BE The Person To Find Out? GO TO:

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