Welcome
to Text-Marketing.com,
you resource site for Promotional Text Strategies
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Marketing is quite an unknown discipline ... indeed, is widely-ignored. We are a visual, FX-driven society. Take Hollywood as a (cultural/industrial) example: I bet last year's top ten worldwide blockbusters had 20% or so less dialogues than, let's say, any 1950's year's blockbuster. Songs are losing lyrics. Bestselling books use a vocabulary of 1,500 words along hundreds of pages. A chat conversation is a convention of smileys, LOLs and BRBs. The SMS subculture is here 2 stay... On the other hand ... my (old) Sony Ericsson T300 mobile has 100 pages of instructions (in quite a readable font, Bertrand Rusell's "Problems of Philosophy" has 130 pages; an unabridged copy of "Macbeth", probably less). Crazy... How about companies and their publicity slogans? ... Two types: those saving time ("The best price") and the cryptical bunch ("This car is sunshine in a foggy world..."). The times of Apple's "Think different" seem bygone. Text Marketing tries to correct ... this lack of vocabulary, the overdose of technical hypster and the what-the-heck slogans applied to company products and services. You want to sell and people want to know what they are buying with the minimum effort (we have come to the point of users not reading but studying instructions manuals!). |