Remember that movie, "War of the Worlds"? Just take out one letter and you'll have the definition of Advertising:
War of the Words!
With now over 700+ million people strong on-line and another 80+ Million projected over the next two
years, these are exciting times to be involved with a business on the Net, but I know you'll agree that
sending ads that make others Stop, Look & Respond is our greatest challenge and it's no walk in the
park.
The Internet is probably one of the MOST competitive jungles on this planet. With the possibilities
of unlimited financial success, the battle against intense competitive activity on a daily basis is proof
that this is no arena for the weak or the weary - or the unserious. Let's face it, the financial stakes
are just too enormous! Everyone wants a piece of the various million/billion-dollar markets - which
is precisely what makes quality Advertising/Marketing our #1 Priority.
Fact: it's not necessarily whether you have the best product, service or opportunity. Shoot, you can
have the BEST anything! It's not always about that. More often than not, it's about HOW you convey
your message. How you SAY it!
In my line of work, it's no surprise that I read more than my fair share of ads, but I am stunned by the
huge amount of mediocre ads that almost anyone can see are bound for immediate deletion. Many
times I'm left feeling so sorry for the people who wrote them. I know they probably don't realize how
much of a lack of response they'll receive and will be so disappointed, but the truth is:
Just OK Ads Are Not OK.
Whether we embrace the concept or not, we live in an 'instant' age. We've come to expect everything
in nano-seconds! Since people are already bombarded with ads, anything that doesn't quickly capture
their imagination is toast! I'm not convinced that's always the smartest move. After all, we could be
missing out on something.
But, things being what they are, can you honestly say your own ads can compete in this vast forum?
Have your past ads done anything for you other than make you smile simply because you wrote them?
If they aren't doing much for you, why are you still using them? They are holding your money hostage!
Ads full of misspellings, awful grammar and sentences that ramble and/or don't make any reasonable
sense turn off and insult the very audience(s) you least want to. Yet, I see them every single solitary
day. I'm not talking about the occasional misspelling; that can happen to any of us. I'm talking about
'your' instead of 'you're', 'farther' instead of 'further', 'Im" instead of 'I'm', 'bussiness' instead of 'business'
- and heaven knows, the overuse of the word 'Free'. Never mind sentences that go on so long, you're
left half out of breath, or those you can't quite get what they're talking about. You may as well say,
"I don't care how this read. I just want your money or need another body in my downline' because the
reaction to your ad will be the same - negative.
Are you treating your business LIKE a business and not as an extension of a favorite hobby? If so,
time for an ego/reality check! Life on the Net really is a jungle and only the strong (and smart) survive.
You're up against millions who are determined to make more money than they ever have before
which means they'll pull out every stop. Not just in terms of all-important exposure, but the KIND of
ads they are sending so they don't automatically trigger someone''s Delete finger! They understand
the Power of Advertising, will invest in themselves and they will win the game. Happens every year!
Writing compelling ads CAN be stressful. We all have our unique talents and maybe writing ads that
grab doesn't come easily to you. Maybe you don't even WANT to write them. I've had plenty of clients
who said just that. Some don't have the time, others don't have the interest, still others said they
know they can't do it. Did you know that it's easier to write Solo Ads than it is to write shorter ones?
No surprise, really. You've got a lot fewer words to get your message across. I've had writers send
me their URL's and ask me to put together ads for them!
How about you? Could you use some help creating ad campaigns you'll be proud of? As my
Testimonials confirm, I can help - Affordably, because I write for the 'average guy' knowing the lack
of 'deep pockets' doesn't translate into less ambition. I'm confident you'll not only appreciate my
professionalism and the quality work, but a friendly attitude that shows I care about what you want
and need as much as you do. I also work quickly and throwing in occasional freebies for clients is
something else I like to do, too! I don't have long-standing Satisfied Customers for nothing and I'd
love to work with you.
By the way, last year I decided to expand my business by adding Mail Distributions to my business.
I invested in some excellent Blasters, used them daily and my 'reward' was a financially successful
2007; in fact, my best year yet. In accordance with my 'average guy' philosophy, I am pleased to
now offer you Ad Blasts to Millions at very cheap prices.
You'll find my pricing for both ad creation and mail distributions on the next page. Then, why not
give me a 'holler' at
ssamsue@aol.com and put "WriteAds" in the subject line.
As always...wishing you the very best! Sam