So
What
Exactly is Home Staging?
"Home
staging is the act of preparing a private residence prior to going up
for sale in the real estate market place". More
and more home staging is becoming an integral part of the real
estate marking process and recognized by the Real
Estate Industry. A large part of the focus on staging a home
is transitioning it into a marketable, merchandisable
"product". Staging strives to create immediate buyer
interest & appeal. Staging helps buyers to imagine themselves
living in the home.
"When your house goes on
the market it stops being 'your space' and becomes the
potential
buyers space" - HGTV
As part of
the staging process, STAGED RIGHT helps objectively
'de-personalize' your property to increase your homes' appeal to the
largest number of potential buyers as possible. It
is very difficult for a homeowner to visualize their home in the same
way a potential buyer will see it, and then to de-personalize the
living space. This is a key reason a home owner should NEVER
try to stage their home themselves.
Let
the professionals at STAGED RIGHT take care of this for you because we
know and understand how to do this effectively!!!
Why
Stage Your Property?
- STAGED
RIGHT Home
Staging is a small investment in
your property sale with potentially large returns
- In
a 2007 Home
Gain Survey of over 2000 realtors,
it was discovered that sellers who spent typically $500 on staging
services for their home recovered over 343% of the cost in the sale of
their home.
According to the National Association of Realtors (NAR): ...The
average staging investment is between 1 and 3 percent of the home's
asking price, which generates a return of 8 to 10 percent.
- STAGED RIGHT services average less than 10% of
the average
realtor recommended price reduction in Colorado
- After a property is on
the market for a few weeks and not received any offers, a realtor's
typical suggestion is to REDUCE
the listing price by $5,000-$10,000 or
more of YOUR
money.
- The cost of staging a home is far less than
the
cost of having to lower your price in order to successfully close a sale
A National Association of Realtors survey - found that "the longer a home stays on the market,
the further below list price it drops. Homes that sold in the
first 4 weeks averaged 1% more than the list price; 4 to 12 weeks
averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price;
and 24 weeks averaged more than 10% less than list price".
- Statistics and studies show that Home Staging
increases your selling price!
- In the the current Colorado market, homes are
typically selling for 5% or more below their initial asking
price. Statistics show however that a home that has been
professionally staged sells for 6-10% more than a comparible unstaged
home. For realtors this means higher commissions; for sellers
this means extra profit to buy that nicer, larger home.
- Home staging shortens your selling time!
- According to statistics from www.stagedhomes.com, 93% of
homes that are staged by ASP stagers sell within one month or less. The
average time on the market for staged home is 33 days, or less. This is
compared to the average of 161 days on the market for Non-Staged homes.
- Very similar statistics apply for homes that
are
staged by other professional home stagers, who are accredited by other
professional organizations, such as HSR, for example. Basically, what
this means is that homes that are staged sell much more quickly than
those that are not staged and the statistics apply pretty evenly across
the board, no matter who your professional stager is, or is not,
accredited by or affiliated with.
- You will find very similar statistics on
other
websites.
- With Professional Home Staging you can expect
to
see a MUCH FASTER turn around time on the sale of your home when it is
Professionally Staged.
Bottom
line, Home Staging Absolutely
Works!
USA Today Article - "When Coldwell Banker Residential
Brokerage in Los Altos, Calif., looked at nearly 2,800 properties in
eight U.S. cities in 2004, they found that the staged homes, on
average, sold in half the time that the non-staged homes did. The
sellers with staged homes ended up with 6.3% more than their asking
price, on average, while sellers with non-staged homes sold for 1.6%
more than the asking price" ( Read
the article here!)
Still Not
Convinced? Read More!
- STAGED RIGHT Home Staging gives you a
competitive
advantage!
- According to the media, we are currently in a
down
market, which means that there are MORE properties on the market than
there are normally.
- More properties on the market not only means
lower
selling prices but also more inventory for buyers to choose from. For
the seller this means MORE competition!
- STAGED RIGHT home staging can give you a
strategic
advantage by making the buyers first impression, the RIGHT impression!
- When it comes down to a choice between a home
that
has been staged, and one that has not - the staged home wins out, hands
down, nearly every single time!
- When
a home is
staged, it lets the buyer visualize
the home in a way that would not otherwise be possible if they only
walked into an empty house.
- This is because most people have a hard time
conceptualizing space. Studies show that home buyers often times have a
difficulty visualizing how their furniture might fit into the space
that they see.
- STAGED RIGHT Home Staging strategically
places
furnishings into a home not to clutter the space, but to enhance it and
give the potential buyer cues to unlock their imagination!
- STAGED
RIGHT makes the
buyer's first impression the
RIGHT impression!
- A
positive first
impression is vital to
successfully selling your home.
- This
first and
lasting impression starts forming as
soon as the potential buyer walks through the front door and enters
into the home. BOOM! After that first impression, each new room can be
stage to reinforce that impression throughout the home.
- You
NEVER, EVER
get a second chance to make that
all important and critical "first impression". Once you blow it, the
damage is done.
- Studies
show that
nearly all potential buyers
actually make a mental decision about a home within less than 30
seconds of entering a property. Really though, it's probably more like
less than 15 seconds and some realtors even say it's more like only
five seconds. You may only have about 5 seconds to really impact the
Feelings and Emotions of your potential buyers! After that, the entire
game might very well be all over with if you mess it up and get this
part of your marketing efforts wrong.
- If the
first
impression is a cluttered, dated, smelly,
dirty, uninviting, or empty space, then that first impression is a huge
negative and may very well be the final straw that kills the sale, even
before you get a chance to show the rest of the home. This means that
you are just wasting your time after those first critical 30 seconds
(or less) and your home is going to continue to sit on the market and
wait for the next person to come along, only to repeat the entire cycle
all over again.
- Most of
the time,
people make decisions
based on their 'feelings'. Home staging creates an atmosphere that is
inviting and that allows the buyer to be able to visualize themselves
actually living in the space in front of them.
- A home
that
has been professionally staged grabs
the potential home buyer with a feeling that says, "This is the place
I/we've been looking for".
February
16, 2006:
Image is Everything: Creating a Positive First Impression is Key to
Selling Your Home. (Read
the Article Here) |
