Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Masterplug 25m Handbag
This extra long 25m cable reel is essential when doing DIY or gardening and you need somewhere to plug the drill or lawnmower. Easy to carry with a sturdy inbuilt handle, it has four built-in plug sockets and can be used in temperatures as low as -20°C.

Western Digital 2TB My Book Mirror Edition External Hard Dive
If absolute security is key, the Western Digital My Book Mirror Edition backs up your data twice, to ensure that your files are safe even if one of the drives fails. With automatic backup, you can set your hard drive to backup your data, and it will then replicate that data again on a second drive - utilising two 1TB blocks to save your files. Once setup you can forget about it, every time you save or change a file, it automatically backs-up the change on the hard disk drive.

JVC Over the Ear Headphones
JVC Over the Ear Headphones are high quality, full size headphones which insulate your ears against outside sound to give you a fully concentrated musical experience. They're beautifully engineered for a perfect fit every time and are very comfortable, thanks to the cushioned headband. The inclined driver unit is a large 40mm high quality neodymium magnet for superior sound with thumping bass and clear treble. The ear direct structure makes for reduced pressure and increased comfort, even during prolonged

Ross LCD Plasma Cleaner
Clean your television or computer screen with this specially designed cleaner. With a bottle of fluid and two washable micro fibre cloths provided, you can get your flat panel screen shining within a couple of squirts

Tu Leaf Table Lamp Chrome
Table lamps can help create mood in a room and become a great focal point. This pretty chrome table light by Tu has the feel of a plant in bloom about it, with two bulbs encased in white frosted glass as the bulbs and chrome leaves twisting elegantly around the stem. The switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a floor lamp in the same design if you like your lighting to match. Bulbs are included in the pa

Tu Fitted Sheet Plain Non-iron Teal
This convenient non-iron fitted sheet in teal is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Orchid and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial orchid is a great alternative: authentic white and pink fabric petals with leaves at the base of the stalk sitting in a black ceramic vase. Hand finished, this artificial orchid requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

Sankey Heated Propagator Grow Warm 100
The Sankey Heated Propagator Grow Warm 100 means you can now grow your own seedlings from scratch, ideal for anyone who hasn't space for a greenhouse. Made from strong but lightweight polypropylene material and designed to fit on a windowsill, greenhouse shelf or other compact space, the kit includes a 12W heated growing base with reduced wattage for lower energy consumption, 3m cable and 13 amp fitted plug, two Sankey seed trays, a capillary water mat and a hints and tips leaflet, plus rigid gable top wi

Sainsbury's Shaggy Chenille Bath Mat White
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Brita Marella Cool Blue Filter Jug
The Brita Marella Cool Blue Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe and has the added bonus of fitting in the fridge door. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange re

Body Sculpture Magnetic Elliptical Strider
This Body Sculpture Magnetic Elliptical Strider features an adjustable tension control so you can easily vary the intensity of your work out and a magnetic brake system for a smoother ride. The computer monitors your pulse, time, speed, distance and calories burned and the large LCD display is easy to read. With 18 programs to choose from including 12 pre-set programs and 4 heart rate controls it's easy to vary your workout. The large non-slip plates keep the machine stable when you are working up a sweat a

Lausanne Large Sofa Chocolate Leather
The contemporary-styled Lausanne large sofa offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for a more detailed explanation of these terms see our Furniture Buying Guide. As this product is made to order, please note that it is excluded from our 30 day money b

Panasonic 42" Full HD 1080p Digital Plasma TV TX-P42S10B
Panasonic's VIERA plasma TVs are renowned for their stunning image quality, especially when viewing sports, action or gaming. This stylish, high-end model is equipped with 400Hz technology that lets you view superb full-HD motion and still images with 900 lines of resolution. Self-illuminating plasma displays feature high moving picture resolution, so there are no afterimages in fast-action scenes - just smooth, clear motion in sports scenes and in the action scenes of movies 24p Smooth Film capability m

Tu Spring Form Cake Tin
This Tu Spring Form Cake Tin is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake a delicious cake with the minimum of fuss. The spring form mechanism makes removing the cake after baking a breeze - just unfasten the buckle and slide the cake out on to a rack to cool.

Guitar Hero Metallica Solus for Wii by Activision
Release your inner rock god and join Metallica in this version of Guitar Hero. They are some seriously heavy tracks to get your teeth into: 'Sad But True', 'Creeping Death' and the epic 'One' are just for starters - and the other Metallica tracks read like a 'best of' compilation. Also included in the play list is a host of songs by bands that directly influenced Metallica; Slayer, Judas Priest and Lynyrd Skynyrd all contribute. Play along to and master such eternal rock and metal classics as 'Ace of Spade

Nigella Living Kitchen Set of 3 Dishes Cream
The style and simplicity of Nigella Lawson's recipes is mirrored in these serving dishes. The egg-shaped earthenware dishes can stand alone or stack within each other. Perfect for salad, pasta or vegetables, the heavy dishes have a quality feel. They're finished in a neutral and traditional cream matt glaze. They're perfect for everyday use and are microwave, dishwasher and freezer safe - adding to their versatile appeal. Packaged in a pale yellow and duck egg blue box, they would make a beautiful gift. Th

Lille Accent Chair Fabric Classic Floral Sage
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Sylvanian Families Mother at Home Set
The Sylvanian Families Mother At Home set consists of the Mother Tailbury Dog figure, fridge/freezer, dairy foods, drinks and vegetable accessories. Suitable for ages four and up.

Zoggs Roll Up Armbands
These bright orange armbands can be inflated then easily and comfortably rolled up a child's arm, eliminating the fiddly task of inflating them while they are being worn. They also feature dual air chambers, so even if there is a leak, the rollup will remain inflated. Suitable for ages 1-6.

Binatone Latitude 100 Twin Two-Way Radio
These rugged entry-level two-way radios have a range of up to 2 miles (3km), depending on environment and terrain. They offer up to eight channel combinations and have channel scan function, adjustable volume control and low battery warning. The ergonomic design makes for a firmer grip and the belt clip allows for easy hands-free portability.

Electrolux Ergoeasy HEPA Cylinder Vacuum Cleaner 2100w
The Electrolux Ergoeasy HEPA Cylinder Vacuum Cleaner has been fitted with the highest efficiency filter to catch even the tiniest specs of dust. Cyclone technology complements this effective HEPA filter by spinning dirt around the cylinder at high speeds, only releasing the cleanest of air back into the room for a fresh and thorough clean, which is a real bonus for allergy sufferers. An onboard caddy stores a telescopic nozzle, hard floor tool, filter cleaning brush and a crevice and dusting tool for spec

Panasonic Upright Bags 296 PN21
Replacement vacuum cleaner bags for a range of Panasonic upright vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Panasonic series: MCE40, MCE450, MCE460, MCE50, MCE550, MCE560, the ICON series, and the MCE580 series.

Verbatim 8GB MicroSDHC Card Class 4
The Verbatim 8GB Micro SDHC Card is a very high capacity card, little bigger than a thumb nail, that's compatible with any electronic devices supporting MicroSDHC cards, especially mobile phones, smartphones and other portable devices. The product features fast (class 4) transfer rates and low power consumption, allowing you to spend more time on the move with your portable device. The product carries a 2 year manufacturer's warranty.

Sainsbury's 2 Slice Toaster Black
A cute, curvy two-slice toaster from Sainsbury's. Its wide slots let you toast extra thick pieces of bread. Cool touch design helps make burning yourself a thing of the past. The bun warmer rack stows out of the way when not in use. It also has defrost and reheat functions, and a removable crumb tray. Comes with a one year guarantee.

HP 364 Black Ink Cartridge
The HP 364 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Bristan Java Bath Tap
Made from durable brass with a handsome chrome finish, the Bristan Java Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Java Bath Taps carry a 5 year guarantee and work well with most designs in the exciti

LG Wavedom Microwave Black
Cook, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave. This 850W oven with 23L capacity has five power levels to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The screen features smart LED and a digital clock, and the extra-large 32cm turntable ensures that cooking po

Vacu Vin Rapid Ice Wine Cooler
When packing a picnic, you want to take as little as possible. With the Vacu Vin Rapid Ice Wine Cooler, you can have the luxury of a wine cooler without the weight or bulk. Acting as a cool sleeve or a jacket for your wine, the wine cooler chills wine in about 5 minutes and stays useable for hours. Simply place the wine cooler in the freezer for 6 hours before using, remove, and slide over the bottle. Let stand for 5 minutes then pour keeping the sleeve in place.

Mesh Office Chair
The Mesh Chair is a compact office chair offering comfort, flexibility and functionality. The black faux leather seat cradles your body weight and contours to your body, while plastic arms offer support to elbows and forearms. The mesh fabric back is breathable and will take the weight of your back. Wheels make for easy manoeuvrability and the adjustable seat allows you to sit at the correct height for your desk. A 360 degree rotation means you can quickly spin round to the printer or for a chat without t

Gordon Ramsay Regular Roaster
Bring your cooking right to the table with this premium large rectangular roaster from the Gordon Ramsay range at Royal Doulton. Made from thick durable porcelain your dish will cook evenly in the oven and will also look great when served and presented at the table. Porcelain retains heat which will help keep food warmer for longer and it is highly resistant to breakage. Measuring 40cm x 29cm and holding 6.5L, it is the perfect dish for roasting and baking. The high sides on this roasting dish make it ea