Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

TomTom One IQ Routes Edition Europe
The TomTom ONE IQ Routes Edition satnav unit is small, slim, and incredibly handy. It has a bright, 3.5in, simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. Using the latest TomTom IQ Routes" technology, it finds you quicker routes to your destination (up to 35% faster). It also has advanced lane guidance, which takes the stress out of picking

Hoover Airvolution Slalom Allergy Care Plus Vacuum Cleaner
The Hoover Airvolution Slalom Allergy Care Plus Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1200W motor provides 220 air watts of suction and has variable suction for a range of household jobs.

Rollipop Advanced
Help to develop your child's hand-eye coordination and sensory skills with this marble and track set from Halitit. Five distinctly presented balls - one transparent, two smiley and two mirrored - invigorate a child's imagination, just make sure they don't send them flying around the house! Suitable for children from 9 months.

Thermos Multi-Purpose Flask 1.2L
Made from lightweight, unbreakable stainless steel this multi-purpose flask has an insulated lid with an extra cup inside. Specially treated inner liner for effortless cleaning, this flask makes washing up a second thought. Features a retractable handle and detachable strap for easy carrying, as well as a leak proof twist and pour stopper. Keeps liquids hot for over 8 hours and cold for 24 hours. 10 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that pipi

Easy Karaoke VKG14 Silver
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG14 is a portable karaoke machine with an updated design that you can use in your own living room - it plugs easily into your TV and/or sound system and has its own built in amplifier, speaker, video camera and monitor for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (video out, plus phono out should you wish to play the sound through your TV), a 1

Sony DCR-HC51E SD MiniDV Camcorder 40x Zoom Silver
This traditional MiniDV camcorder lets you use the popular miniDV tapes that are widely available and trusted for their quality the world over. Together with super image stabilisation and a 40x zoom lens, this camera offers a great way to record your memories. Special Sony technology lets the battery last much longer than most cameras (up to 14 hours), while the 2.5in LCD lets you view images with good colour and clarity. Comes with a one year guarantee.

Draper Workbench Power Tool Kit
This handy set comes with all the tools you'll need to get started on some serious DIY. A brilliant kit for those who have none of these tools yet, or who need one or two replacement tools, and want to expand their DIY prowess. The easy to fold workbench is only one part of why this is a brilliant set. The fold-down workbench is well designed to be as flexible and useful in the workshop as possible. It has dual clamping action for stability, and 24 holes along the length of the work surface for clamping do

Lilbourne Regular Sofa Natural
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Sainsbury's Shaggy Chenille Bath Mat Chocolate
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Jones Mini Darwin Mantle Clock
This elegant little "shabby chic" clock can be either wall mounted or placed on its own metal stand to sit on the mantelpiece. Made from wood composite with an "antique" look printed face, it's a modern classic. The Jones Mini Darwin Mantle Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Singer 1507 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer 1507 Sewing Machine. The Singer 1507, made by a company drawing on more than 150 years of experience, is a lightweight, compact machine ideal for first time users. With quick easy threading and seven built in automatic stitches, the Singer 1507 Sewing Machine is simple to thread and operate - the perfect machine for general sewing about the house. Despite its compact, lightweight design, this machine can handle a variety of heavy

Handwraps and Booklet
Protect your hands from injuries and keep your wrist aligned to withstand the impact of a punch with these handwraps from York. Each boxing handstrap is 2.5 metres long and 50mm wide. The red material is made from herring bone-weaved cotton and has wrist fixings. A booklet is included.

Simplehuman Round Pedal Bin Stainless Steel 30L
This durable stainless steel bin has a dent-proof plastic lid and pedal operation which is both practical and hygienic. The removable inner bucket is washable and has a clever 'smartbucket' function where you can tuck away any excess baggage to hide messy overhang. Anti-slip feet keep this bin securely in place. Comes with a 5 year guarantee.

Ben 10 Ultimate Omnitrix
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of Ben 10 will be enthralled by having their very own Ben 10 Ultimate Omnitrix watch! The Ultimate Omnitrix features lights and sounds that are even more thrilling when combined with the mini translucent Swampfire alien figure that attaches to the base and unlocks ex

De'Longhi Icona Kettle Red
This De'Longhi Icona kettle combines traditional shape with contemporary functions and style. It has a cool-touch easy grip handle and can be placed in any direction on its stand, which allows for easy use by both left and right handed users. A rapid boil function means you won't have to wait long for your much needed cup of tea. Removable washable filters keep limescale at an absolute minimum, while an auto steam shut off function lowers the potential for burns and scalds. A water level indicator with il

JVC Silver Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a shiny silver to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters wh

Croydex Frosted Layer Mirror
A contemporary-style mirror with a clear frame and frosted glass that stands away from the frame giving it a 3D effect. The simple design makes for easy cleaning and lends itself to being hung in portrait or landscape. Decorative chrome fixings are included with keyhole mounts to secure this mirror securely to the wall. Easy to follow instructions are included in the pack.

Tu Chrome Effect Curtain Pole with Glass Effect Finial
A contemporary pole in shiny chrome effect finish with attractive matching glass effect and chorme effect cylindrical finials. Pack includes pole, 2 finials, 2 brackets and 12 curtain rings with easy to follow instructions.

Sainsbury's Shaggy Chenille Bath Mat Blue
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Easy Karaoke Hits Of Abba
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Abba features loads of songs by the Eurovision Song Contest winning group - some of the all time favourites of karaoke fundamentalists the world over! From "Mamma Mia" to "Waterloo" via "Super Trouper", "Gimme Gimme Gimme" and loads more, this 2 disc set contains plenty of songs for female singers - or adventurous male ones! Relive the fun of the 1970s with Agnetha, Benny, Bjorn and Anni-Frid...

JVC Orange Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright orange to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters w

Tomy Aquadraw Classic
Little people often make a big mess! Which is why Tomy has created this infant-friendly drawing game that allows kids to be as creative as they like without the risk of stray ink, spills or spotting. Simply fill the aqua pen with water and draw directly onto the special mat provided, as the water slowly dries the pictures will fade away leaving a blank canvas for the next masterpiece! Adorned with numbers and letters to encourage learning this Aquadraw is fun and stimulating. Designed for children 18 month

K'NEX Double Ferris Wheel
This fun ferris wheel set will keep children stimulated for hours. Over 970 parts must be pieced together to create a double ferris wheel. Complete with a motor, the ferris wheels will actually spin round in opposite directions just like a real one once successfully completed! Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 9 years, this K'NEX Ferris Wheel requires 2 x AA batte

Triton Kito Chrome 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Kito Chrome 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so

Epson T071 4 Ink Cartridge Multipack
The Epson T071 4 Ink Cartridge Multipack contains 1 black, 1 cyan, 1 magenta and 1 yellow ink cartridge compatible with any Epson printer that takes an Epson T071 ink cartridge. They are suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Braun Series 320 Foil Shaver
Control and precision are combined in this great shaver, with a contour-hugging head that adjusts to the natural curves of your face. Its sharp under-cutter and middle trimmer offer a really close shave, even in hard to reach areas, and it has an extendable trimmer for moustache and sideburns. Takes 16 hours to fully charge and gives 30 minutes' cordless shaving. It has a 5-minute quick-charge and LED charging indicator.

Revelation Korat 28" ABS Rollercase
Protect any fragile items you might be carrying with this hard sided suitcase by Revelation for Antler. Made in tough, lightweight ABS material this graphite coloured suitcase is fitted with a retractable handle and has glide wheels for easy manoeuvring even full to its 89L capacity. Measuring 71 x 49 x 29cm (28 x 19 x 11"), it has a fully lined interior and is fitted with elasticated straps in the base to help retain its contents.

Tu Contrast Faux Silk/Velvet Eyelet Curtains Terracotta/Choc
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

LEGO Technic Excavator
No construction site can do without the impressive LEGO Technic Excavator! Hydraulic actuators raise and lower the articulated arm, the bucket extends and contracts, the cab manually swivels 360°, and the Excavator rolls on caterpillar tracks. The LEGO Technic Excavator can be rebuilt into the Tracked Dumper (just download the additional instructions). The set contains 720 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticat

Addison Corner TV Unit
The Addison Corner TV Unit has a shelf and two compartments for a DVD or video player, two drawers for DVD storage. The large flat top has a deep extension, making it ideal for even a large television. Made of handsome, stained solid pine and veneers, this TV unit will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for w