Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Girl's Ride-on Quad BikeNescafe Krups Dolce Gusto BlackSainsbury's Towel NutmegDeLonghi Filter Coffee MakerLe Creuset Casserole Dish and Lid Almond 21cmEthos Butcher Block Trolley with Bamboo TopBelkin SurgeCubePanasonic TG6421 Silver Twin HandsetMaxell Crystal Budz Headphones LilacTu Faux Leather TrunkKenilworth Large Scatter Back Sofa Plain Sand4' Snooker TableJones Bailey Mantle Clock BlackCirculon Steel Elite Covered Saute Pan 24cmGordon Ramsay Mug 4 PackPanasonic DAB/iPod Dock Hi-fi SC-PM38DBEB-KSabichi Stainless Steel 3 Piece SetRemington PG155 Pilot Grooming KitiDect C3i Triple TelephoneFuji Finepix S1500 10-Megapixel 12x Zoom Digital CameraRemington Diamond Rotary Flex and Pivot ShaverSainsbury's Spirit LevelJungle In My Pocket Panda HutSainsbury's Bread MakerCopper Dual Lantern Bird FeederPolar Gear Chest Cooler BlackBen 10 Single Duvet SetPuppy In My Pocket Puppy NurseryPuzzle Extra - EgyptianSimplehuman Bin Liner Size K
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Nokia BH-102 Bluetooth Headset
Attractive, affordable and reliable, this Bluetooth headset is easy to use and compatible with a very wide range of mobile phones. The rechargeable battery gives you up to 10 hours of continuous talk time and a whopping 180 hours' standby time. Sound quality is clear and consistent both when receiving and transmitting, and what's more, it's light and fits comfortably - especially important over long periods of wear.

Creda Spa 300C 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300C 8.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 6 spray pat

Baby Annabell Pram
The super-realistic Baby Annabell loves to be taken for a walk in this comfortable, traditional style pram with bi-directional canopy. Suitable for ages 3+.

Triton Etana 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana 8.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with multiple positions works like a charm, so you

Salter Carpet Smart Electronic Bathroom Scales
Check your weight with the Salter Carpet Smart Electronic Bathroom Scales. The funky design means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. The scale is designed specifically for use on carpets, as well as being suitable for use on hard floors. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pou

Christy Amelie Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Amelie Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the layers of the design, with its layers of lace and embroidery, is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be

Charlie and Lola Wooden Alphabet Set
Develop your child's literacy skills with these brightly coloured wooden letters inspired by the popular television show Charlie and Lola. The set includes all 26 letters of the alphabet, each decorated with a corresponding illustration (e.g. C - Charlie, L - Lola and so on) and a wooden tray for easy storage. Suitable for ages three and up.

Gatsby Small Sideboard
The Gatsby Small Sideboard will complement any home. Made from sustainably sourced birch, a hardwood that's extremely strong and characterised by its fine grain, attractive sheen and ripples of dark wood, it's been stained a rich dark brown and then lacquered and has elegant brass fittings. The sideboard provides storage for crockery, silverware and glassware - not to mention table linen.

Bristan Design Utility Lever Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Design Utility Lever Basin Taps carry a 5 year guarantee and work well wit

Creda Spa 300PC 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray pa

Creda Spa 300PC 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray pa

Who Wants to be a Millionaire Plug and Play
Who wants to be millionaire? Who doesn't! Now you can play the thrilling game show at home any time you want! It's perfect for games evenings or family gatherings and can be played by up to 4 players or teams at once. Just plug the Who Wants to be a Millionaire Plug and Play game into your TV set and you're ready to go. There are 4 handsets for selecting answers and choosing life lines - you can opt to phone a friend, go 50/50, walk away or ask the audience - just like on TV. The game has over 2,000 genuin

Brabantia 50L Laundry Bin Wood/Stainless Steel
At 50L this large laundry bin is big enough to store the whole families washing until it's ready for the machine. The polished steel barrel has a perforated base which provides ventilation keeping the contents aired and the removable cotton liner makes it easy to lift out and carry the washing to the machine. A plastic base prevents slipping and scraping. The removable wooden lid has a quick drop hole for small laundry items and gives the bin a compact look. It comes with a 10 year guarantee.

Electrolux Mondo Cylinder Bags
Replacement vacuum cleaner bags for a range of Electrolux Mondo vacuum cleaners, as well as certain models from Progress, Volta and Tornado. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Electrolux Mondo models: Z1100, Z1110, Z1115, Z1118, Z1120, Z1122, Z1128, Z1130, Z1135, Z1136, Z1150, Z1160/E, Z1170, Z1175, Z1176E, Z1180, Z118

Masterplug Surge Protected 4-way 2m plus Telecoms Protection
This 2m extension lead from Masterplug gives you an additional 3 plug sockets and gives you the peace of mind of power surge protection.

Tu Stainless Steel Cabinet with Frosted Door
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism on the frosted door makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 60cm and has a depth of 12cm.

Bristan Victorian Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift to operate. The Brista

Bosch PSR 960 Cordless Drill Driver
A compact portable drill/driver and charger in a practical carry case. There's a keyless chuck for fast bit changes, two bit holders on the body of the tool so bits are always to hand and useful double ended bit comes included. Forward and reverse variable speed functions compliment five torque settings.

Epson T016 Magenta Ink Cartridge
The Epson T016 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T016 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Canon Ixus 990IS 12.1 Megapixel Digital Camera Silver
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. This high-end digital compact from Canon's IXUS series offers a high resolution 12 megapixel sensor coupled with a 5x zoom lens (37mm - 185mm equivalent) for longer reach when you need it. Optical image stabilisation keeps camera shake from negatively affecting the image, while the large 3 inch screen lets you compose your shots more easily. Record 72

Naples Upholstered King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Naples Upholstered King Size Bed is a 5' faux leather bed frame with a sleek, contemporary look in chocolate brown, ideal for any modern bedroom. The large headboard runs all the way to the floor and is lightly cushioned for your comfort. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and 2 ext

Remington Diamond Rotary Flex and Pivot Shaver
This rechargeable Remington Diamond Rotary Flex and Pivot Shaver has three floating, flexing heads with carbon coated blades, ensuring a super close shave. It's easy to use, with a curved handle that fits neatly in your hand, and the multi directional pivoting head adjusts perfectly to your neck, chin and jaw line. Boasting blades that are 400% harder than normal steel blades, this shaver ensures a long lasting, excellent cutting performance, whether used on strong or short hair growth. It's washable and

Salter Mechanical Jug Kitchen Scale
The sleek Salter Mechanical Jug Scale combines a robust construction with a handsome modern design. The mechanism can take on any weighing job up to 2.2kg (5lb), and has an easy to read dial marked with 25-gram graduations for accurate measurement. It includes a dishwasher-safe measuring jug. The classic Salter Mechanical Jug Scale carries a 15-year guarantee.

Western Digital My Passport Essential 500GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 500GB worth of data, you can store or backup 125,000 MP3 tracks, 142,000 digital photos, 220 hours of DVD quality video or 60 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Breville Sandwich Toaster
Make delicious toasted sandwiches for lunch on the go or feed the kids in a flash with the polished stainless steel Breville Sandwich Toaster. The two-slice capacity allows you to cook two sandwiches at once, halving your labour time and doubling convenience, while the sandwich plates halve the sandwiches whilst sealing them for reduced mess. The non-stick plates make it perfect for those sticky fillings like cheese. Non-slip feet secure it safely on the counter-top, and once you've finished with it, the u

Bosch Electric Quiet Shredder AXT 2000
This hard working machine produces just 84dB of noise as it shreds green matter and branches, racking up 115kg per hour of productivity. The 2000W motor is a workhorse, with the powerful unit's spiral blades making short work of all green waste and branches up to 38mm in diameter. The quality construction takes the unit weight to 23kg, but it's easily moved around on its two wheeled frame. 2 year guarantee.

Tu Stainless Steel Cabinet with Mirror Door
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 60cm and has a depth of 12cm.

Homedics Shiatsu Therapist Back Massager
The shiatsu mechanism on the Homedics Shiatsu Therapist Back Massager moves up and down your back for a deep, soothing massage - from shoulder blades to your lumbar region. It can also deliver penetrating heat to help work the stresses and pain from your muscles, and can be used to spot massage a specific area. If the rotation is not needed, a fixed rolling massager can be selected to roll up and down your back.

GHD Mark IV Ceramic Hair Straightener Black
The ultimate hair straightener for creating perfectly straight, flowing hair - for every hair type. The ceramic surfaces transfer thermal energy to your hair efficiently without static build-up. The smooth, aluminium rounded edges even make the straightener perfect for creating glamourous, styled waves and soft curls. Take it anywhere with its universal power adaptor - keep your high-style look wherever you travel.

Autocare 12V DC to 240V AC Power Inverter 300W
If you find yourself needing mains power while you're out and about, simply plug this inverter into your cigarette lighter socket (plug included), and it will convert the 12V DC current to a more usable 240V AC current, for use on a wide range of household products, such as laptops and mobile phone chargers, food mixers or small televisions. The converter is a small box, with a cable to plug into your cigarette lighter. On the box, a normal UK three-prong plug socket gives you hassle free access to the pow