Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page In the Night Garden Makka Pakka Bath ToyMorphy Richards Silver Opera KettleEasy Karaoke Boy BandsKids Blue Gelert Sleeping BagDuracell Plus CR2 Batteries Pack of 2Children's Hearts 6 Bin Toy StorageSinger Confidence 7465 Sewing MachinePavilion Extending Dining TableSankey Water Butt Linking KitTomTom XL Live IQ Routes Edition UK EU and IrelandNigella BlissHome Bread BinVerbatim Black 500GB USB 2.0 External Hard DriveSamsung T220HD 22-Inch MonitorPuzzle Extra - EgyptianPlum Rectangular Children's Picnic TableAddis 5 Piece Storage SetSouth African Poppy Abstract Wall ArtApple iPod Nano 8GB BluePleoLEGO Technic Go-KartEpson C13T0483 Magenta Ink CartridgeReady Steady Cook Bistro Casserole PotRide On MowerPeppa Pig Tube of CollectablesFogarty Anti-allergy 13.5 tog DuvetStrata Smart Storemaster BoxSuffolk 6 Drawer ChestSainsbury's Towel Charcoal GreyAutocare 3-in-1 Air CompressorSony VAIO P11Z/Q 8" Notebook Black
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Duracell Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Rowlinson Shiplap 8x6 Premier Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof insulates the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting.

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Red
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in red. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction of

Lightning McQueen Learning Laptop
The Lightning McQueen Learning Laptop is a highly educational toy that's also plenty of fun! This children's first computer has a wide range of activities and play modes for an all round learning experience. Children can join Lightning McQueen and his friends from the hit Disney movie Cars in their adventures, developing their skills and learning while they play. The QWERTY keyboard helps familiarise them with letters, words and actual keyboard workings. The cool Lightning McQueen design is fun and enterta

Plum Round Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Round Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in seats in a single unit in a natural timber finish.. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available to customers in

Tu Tiffany Table Lamp
This stylish Tiffany-style lamp in heavy brushed antique brass has a cream and amber glass shade. This lamp would look great on a desk or side table adding a touch of vintage glamour. The warm glow emitted from the single bulb can really help to create mood in a sitting or dining room. This lamp forms part of a larger range, so it's possible to buy a floor lamp in the same design if you like your lighting to match.

Gatsby Dining Table
Dine in style at the Gatsby Dining Table. Made from sustainably sourced birch, a hardwood that's extremely strong and characterised by its fine grain, attractive sheen and ripples of dark wood, it's been stained a rich dark brown and then lacquered. The table extends to seat up to eight people, and the leaf is stored within the table itself to save room. Self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally inte

HP 21 Black Ink Cartridge
The HP 21 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 21 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Officejet 4315/4355, HP Officejet J3680, HP PSC 1402/1410/1415/1417, HP Fax 3180. It is suitable for use with photo paper.

Zebco LED Head Lamp
Night time fishing leave you fumbling in the dark? You'll be needing the Zebco LED Head Lamp, with its three bright LEDs. With a secure elasticated strap, this sturdy LED head lamp lights the way and leaves your hands free for landing fish.

Postman Pat SDS Sorting Office Playset
Postman Pat has received a well deserved promotion to Head of the Special Delivery Service (SDS), which means he has to deliver post any time, anywhere! Postman Pat and Jess, his black and white cat, will be busier than ever with the new job. Little fans of the show can now help Postman Pat sort the post, with the Postman Pat SDS Sorting Office Playset. The handsome front of the sorting office has a working slide up door for mail carts to enter, and the back is wide open so kids can recreate their favourit

Sainsbury's Cycle Helmet Adult 54-58cm Silver
This cycle helmet comes with a full set of standard features, such as aerodynamic vents to keep your head cool and dry, a visor to assist with sunlight and airflow, and fully adjustable straps. The head size (54-58cm) is easy to adjust with the simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Sainsbury's Chunky Dark Willow Basket Large
Beauty products, scarves, laundry, paperwork and more looks neat and organised in this attractive and robust basket. The painted dark willow has been woven into a light but durable deep sided basket with handles at each end for easy carrying. Smaller willow baskets in this range are available to form part of a larger storage collection. Can be wiped clean with a dry cloth to remove dust.

Animal Hospital Camper Van Recovery
Teach your children to love and care for animals with the Animal Hospital Camper Van Recovery. The Animal Hospital vet team have headed south to Australia, where plenty of animals need their help! This fabulously colourful camper van has an abseiling winch for lowering the vet down dangerous precipices to rescue animals in trouble, 3 animals from Down Under (including Kelly the kangaroo and an adorable koala), a pull-out treatment area, a living and sleeping area for the vet as well as storage at the back.

Catherine Lansfield 300 Thread Count Pillowcase White Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The clean, white linen of the Catherine Lansfield range is ideal to give any bedroom a sense of simple opulence. Machine wash at 40°C.

Norton Single Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton Double Bed is a 3' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. The mattress is not included, while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please e

Sainsbury's Tufted Pedestal Mat White
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

Sainsbury's Electronic Platform Scale
Create perfect dishes and get recipes exactly right with this precision digital scale. Capable of measuring weights up to 5kg, it also features a kg/lb conversion function. The large, clear LCD display is easy to read, and the spacious weighing area is made of easy-to-clean tempered glass. In addition, the unit is nice and slim, so it can be stored in a drawer. Other features include auto-off function and a touch switch.

Tu Succulent in Tall Cylinder Vase
Beautify your home with this Tu Succulent in Tall Cylinder Vase. This amazing realistic looking artificial plant is everlasting, low maintenance and attractive - it'll never require watering and you can put it anywhere in your home, without worrying about whether it needs sunlight or not. The product comes with a glass vase in which to display them, along with sand.

Bristan Capri Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Capri Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a gentle lift to operate. T

iLuv iPod Dock i189
This stylish speaker system/iPod dock pumps out impressive surround sound from its two 2.5W RMS speakers. Its auxiliary input allows you to connect other audio devices as well. Compatible with any iPod with dock connector (excluding 1st, 2nd, and 3rd generation iPods).

Scimitar Tank
Support your infantry with the firepower of the H.M. Armed Forces Army Tactical Battle Tank. Inspired by both the Scimitar Armoured Reconnaissance Vehicle and the Challenger 2, this tank is just as manoeuvrable and has a firing missile. Rubber tracks give maximum grip whatever the terrain, the turret rotates, the gun elevates and the store boxes open, as do the two hatches, which can take 10" figures. Suitable for children aged 5+.

Baby Born Boy with Magic Potty
Baby Born Boy with Magic Potty has eight lifelike functions, just like his sister. He drinks from his bottle, eats his own special food, needs his nappy changed, cries real tears, uses his potty, has moveable limbs, is bathable and opens and closes his eyes. Baby Born Boy comes complete with accessories: a bottle, plate, spoon, special doll food, potty, nappy, day and night dummies, birth certificate and his own special outfit. Baby Born Boy is anatomically correct. Place Baby Born Boy on his magic potty

Fifi and the Flowertots Deluxe Forget Me Not Cottage
Fifi Forget Me Not needs a home where she can cook her meals, entertain her friends and sleep at night - introducing the Fifi and the Flowertots Deluxe Forget Me Not Cottage! Fifi's home starts out looking like a pretty watering can, but then it opens up to show the lovely, luxurious interior! The cottage has no end of fabulous features to explore and discover - from Fifi's hidden swing to the hammock, sun deck, flip up tea table and loads more. Fifi's boots even change colour - find out how! The Fifi and

Ecoiffier Construction Site Playset
A fun multi-level construction site including a working crane, figures and miniature construction accessories. Just don't forget your hard hat! Suitable for children over 18 months.

PURE One Elite Black DAB Radio
A classy performer, this stylish, well turned out portable radio produces beautiful sound quality, both from its digital receiver to its punchy speakers. Finished in a lovely, tactile satin, this version is soft black. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 50 presets let you quickly jump between your favourite radio stations. It has a headphone jack in case you need to listen without disturbing others

in-tune iPod FM Transmitter IC-10
iPod FM Transmitter delivers digital sound over a 10ft range, enabling you to listen to your iPod or MP3 on the radio! Ideal for car use, it memorises up to 10 FM frequencies and offers an additional USB socket.

Philips HQ8 Shaver Replacement Heads
Nothing lasts forever, but you can significantly prolong the life of your shaver by replacing the shaving heads. The average lifetime of the shaving heads is about 2 years, so replace them every 2 years in order to guarantee optimal shaving results. Philips HQ8 Replacement Heads are designed specifically for use with the Philips Series 7300 and Williams Shavers, and it's advised that you use only the specially designed HQ8 shaving heads to replace your current shaving heads in order to keep benefiting from

Jigroll 1000 plus Free Puzzle
A handy felt mat that provides a smooth clean surface on which to build your puzzle, this then doubles as a handy carry pack and storage to keep your completed pieces in place until you're ready for another go. Simply roll the felt mat and completed puzzle around a sturdy tube then secure with the fastenings provided to ensure your hard work isn't lost in transit! Perfect for taking your puzzle to Grandma's house or even just tidying away in the cupboard until the next attempt. Suitable for jigsaws up to

Easy Karaoke Now Hits 2009 Volume 1
Beat the recession by organising a fun karaoke night in! Easy Karaoke Now Hits 2009 Volume 1 features loads of up to the minute chart hits - soon to become all time favourites of karaoke fundamentalists the world over! Including artists like Girls Aloud, Katy Perry, the Killers, X Factor winner Alexandra Burke and loads more, this 2 disc set contains plenty of songs for male and female singers, singly or in groups. Relive the fun of the charts with your favourite tunes - and perform them yourself!

JVC Black Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a deep black to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit