Welcome to Roll Back the Violence!

To Protesting Corporate Failure
to Enforce On Site Child Safety

PUBLIC PROTEST OF WAL-MART CEREAL AISLE Near you Retail/Commercial Cereal Aisle Boycott Picketers Encouraged and Welcome
See calendar for details. 

We can't end child abuse and neglect but we CAN make violence against children unacceptable in public places.   If we don't prevent it... we permit it!

Are you Standing IN or Standing OUT?  BOTH NEEDED and WELCOME  Raise your hand if you are willing to take a stand for child safety.

CHILDREN'S DEFENSE MOVEMENT

Effective Date:
July 26th ~ Mandate takes effect

OFF SITE: Cereal Aisle Boycott. Buy your cereal from a food chain other than the one announced until they institute an enforceable public safety policy for children on their premises.

Wal-Mart has established itself as the leading retail Super Market in America.  As leaders in  community awareness and supporters of domestic violence prevention we bringing it to your attention that you have failed in an effort to prevent violence against children on your premises.  Effective July 26, 2008,  we will encourage a boycott of your cereal aisles until you publicly announce an enforceable public safety policy for children on your premises.  You are not effectively preventing violence against children on your premises, and if you’re not preventing it you’re permitting it.

• We singled Wal-Mart out for only two reasons. 
  1.)  Wal-Mart takes a strong stand against domestic violence and yet permits violent acts against children in their store.
  
  2.)  Wal-Mart is the leading retailer in the Nation and as such has set corporate precedent for marketing public safety.  They have the power to make a difference, a difference children deserve to receive.

• We are not accusing Wal-Mart of failure to support Child Abuse and Neglect prevention efforts in their distinctive communities via funding and other contributing support.  What we are stating is that they do not have ample security measures in place to prevent acts of violence against children from occurring on site, regardless of the reason.

We are demanding: That your Corporation mandate equal protection for children in public places across the nation. Businesses, starting from the corporate level, must begin to hire security personal or put systems in place which will ensure the safety of every person on site. All measures must be taken to prevent any failures in providing a safe environment for consumers, especially the most vulnerable.  As leaders, we hope you will be the first to take this step.

• We are speaking of commonly witnessed fits of adult anger and frustration which result in the adult striking a child with the intent to cause pain.  It is the acts of violence that we witness and wish we could do something about but don't because we fear it is not our place. It is time to abolish the far too accepting "lashing out" on children in public.  Public humiliation and intimidation have harmful mental and emotional effects, not to omit that it sends a signal that public displays of violence are not only tolerable but acceptable.  It violates public safety to beat your wife or husband in the store but not a child.  By Wal-Mart's non-reactive response to violence against children on their premises, they uphold a double standard.

Ultimately, those who are responsible for upholding public safety on the premises must be proactive in the intervention and prevention of children being assaulted on site. Proper regulations must be established to enforce the compliance of all security. These new regulations need to be posted in public view where consumers can be continuously reminded that their safety is first. It is time to assist the shopper with safe and appropriate means of public discipline. It is time to put an end to shameful, painful and demoralizing public assaults on children.

• Specifically we are asking that they take measures to help re-educated their shoppers on non-violent responses to poor child behavior on the premises and to make it unacceptable to apply the use of violence on children within their place of business.  As mentioned, we can't end child abuse and neglect but we certainly don't have to allow VIOLENCE against children to be acceptable in public.   Be it corporal punishment, be it controlled physical response or be it out right abuse, violent striking of children should not be permissible in public place.  Children deserve a safe space in every place.

"Why Should I?  It's none of my business!" 

An effective and successful representation of this is with the smoking ban.  When Society's attitude changed, then more and more public places put the squeeze on smoking and then the law stepped in and inevitably, smoking and the health risks related to smoking drastically decreased and continue to diminish.  We can do this, but in the end, it will be the cereal providers who put the pressure on Wal-Mart, if they fail to enforce safer measures for children.  Naturally, as has been proven in other direct action movements, retailers nationally will fall in line lending to a safer, environmentally friendly market place.