SAIC were courting Rover long before the launch of the 750. In talks with SAIC, MG-Rover knew that to them the Rover 75 was the biggest asset, aside from that SAIC were also interested in the development expertise at Longbridge, and the Rover 25 plus the RDX60 project for a new mid size car. MG-Rover had the idea that SAIC would be a controlling partner with Rover and would invest cash for new models and produce some of it’s range in china, not only for china but for the rest of the world.
As it was Rover were running out of cash and needed SAIC’s money fast, In an act of what could be called desperation or even stupidity they gave away the rights for the 25 (R3), 75(R40),the coming 45 (RDX60) and the K series engine, with only the sum of around £190 million in return. It sounds like a lot of money, but this was nothing compared to the sums Rover needed to keep going. SAIC chose not to pursue the talks much further, leaving MG-Rover to go into administration.
buying the assets after administration was there plan, then they were thwarted, by the underdog Chinese company
The Roewe 750 started of as the Rover 75, as it was in development before MG-Rover went into administration, and would’ve replaced the existing 75 in 2007/8. So SAIC may have had a head start in producing the car on this front (not that NAC have had much development to do), they were behind NAC as they had to create the tooling to produce the car.
Roewe 750’s started appearing in the trademark Ricardo camouflage in locations
all around the world. One was well photographed at the Nürburgring, and
appeared on worldcarfans.com, pictured below. Note the
Development, and productionisation of the car seems to have gone at a pace, but SAIC experienced a set back with the 750; it was their intent to name the vehicle a Rover, but when trying to purchase the brand (owned by BMW) first refusal went to Ford (as they own the Land Rover brand), who proceeded to buy the brand to secure Land Rovers position. SAIC quickly looked at a few German luxury brands, then at the Chinese language, and came up with Roewe, which in Chinese means glorious power. The new badge is a combination of English and Chinese heritage, and is the same shape as the Viking long-ship badge, a nod to where Roewe came from.