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The MG - Roewe Resource

Roewe 750



Roewe’s first car on the market is the Rover 75 based 750, the car has had numerous changes over its predecessor, and was subject to a lightening quick development. More can be found in the development story below, or find even more in the following pages we've compiled on the car;

The Roewe 750 Development Story

Roewe 750 Gallery

The Roewe 750 and it's brothers, compaired.

The Zonghua 75-800

The Roewe 750 Reviews

Development


 

SAIC were courting Rover long before the launch of the 750. In talks with SAIC, MG-Rover knew that to them the Rover 75 was the biggest asset, aside from that SAIC were also interested in the development expertise at Longbridge, and the Rover 25 plus the RDX60 project for a new mid size car. MG-Rover had the idea that SAIC would be a controlling partner with Rover and would invest cash for new models and produce some of it’s range in china, not only for china but for the rest of the world.

As it was Rover were running out of cash and needed SAIC’s money fast, In an act of what could be called desperation or even stupidity they gave away the rights for the 25 (R3), 75(R40),the coming 45 (RDX60) and the K series engine, with only the sum of  around £190 million in return. It sounds like a lot of money, but this was nothing compared to the sums Rover needed to keep going. SAIC chose not to pursue the talks much further, leaving MG-Rover to go into administration.

If buying the assets after administration was there plan, then they were thwarted, by the underdog Chinese company Nanjing. Just to add confusion to the situation NAC (Nanjing) now had the rights to all the same vehicles and engines as SAIC did, as well as a factory in Britian, and all the tooling required to make the cars. Though one thing NAC failed to capitalise on was the development expertise at Longbridge, and they let the vast majority of employee’s go. Which was fortunate for SAIC as they managed to employ many of them under there new Ricardo 2010 development team, and it is these men who would continue the development of the Roewe 750.

The Roewe 750 started of as the Rover 75, as it was in development before MG-Rover went into administration, and would’ve replaced the existing 75 in 2007/8. So SAIC may have had a head start in producing the car on this front (not that NAC have had much development to do), they were behind NAC as they had to create the tooling to produce the car.

Development Roewe 750’s started appearing in the trademark Ricardo camouflage in locations all around the world. One was well photographed at the Nürburgring, and appeared on worldcarfans.com, pictured below. Note the Birmingham registration plate and GB badge, built in china it may be, but the development seems to have remained largely a British concern. This is the first hint everyone got that the car would feature an extensively re-designed rear end. It was also plain to see that the wheel base was sitting somewhere between that of the 75 SWB and LWB. These pictures appeared around June 2006.

 

Development, and productionisation of the car seems to have gone at a pace, but SAIC experienced a set back with the 750; it was their intent to name the vehicle a Rover, but when trying to purchase the brand (owned by BMW) first refusal went to Ford (as they own the Land Rover brand), who proceeded to buy the brand to secure Land Rovers position.  SAIC quickly looked at a few German luxury brands, then at the Chinese language, and came up with Roewe, which in Chinese means glorious power. The new badge is a combination of  English and Chinese heritage, and is the same shape as the Viking long-ship badge, a nod to where Roewe came from.

In late 2006 Roewe released the new debut model of the brand (a long time before NAC managed to productionise the MG7), and quickly received 6,000 deposits on the car, it has continued to pull in many sales for the brand. At launch there were two equipment levels, D (Classic) and E (Aristocracy). The base 1.8 Turbo engine was added in early 2008, adding further S, D & E trim levels to the range. In 2010 the long awaited Hybrid made it to market, featuring the same 1.8 turbo engine mated to a hybrid system, while the ambitious Fuel Cell prototypes have not yet seen mass production. In 2011 the 750 received a facelift, unveiled at the Shanghai Auto Show. Changes include new headlamps and front bumper, new wheels, redesigned tail-lights and interior. The car has not gone on sale quite yet, but the range has been simplified; S, Hybrid and D for the 1.8t, and only E for the 2.5v6. Much speculation has been made on the matter of the 750’s replacement being based on the GM Epsilon II platform, but with a recent, reasonably comprehensive facelift, it seems our stretched Rover 75 friend will be in production for a while longer.