Competitive Environments:

The athletic shoe market is a extremely competitive market. Nike Head is competing with many other online shoe sources but as well as retailers, and wholesalers and franchise stores which offer more basic shoes that Nike Head also carries. Nike Head's biggest competition would be online stores in Asia because their prices are very competitive but many of things sold online are not authentic Nike products. Nike Head has a competitive advantage because we offer authentic rare limited edition shoes that cannot be found in stores and on some web sites. The web sites who are in competition with Nike Head cannot match our prices which gives us an advantage.

Economic Environment:

Buying online has become easier and more reliable to those who are educated on buying online. On the web site there is a system the protects the site and is tested everyday which proves the site to be hacker safe everyday. In relation to the prices the rare items are priced higher than the average items due to the fact of the quality, demand, and it's limited production. However, customers are willing to purchase these items for the fact that the style cannot be found in stores, very few people will own these shoes, and they attract attention because of their uniqueness.

Geographic Environment:

North America would be the main focus because of the affiliation with the hip hop community in North America. The demand in North America for these products is very high. Secondly, we also will sell to anywhere outside of North America to compete on a global stage because we believe our prices are competitive enough to be a leader in the market.

Technological Environment:

The technological environment is very effective for our business because through the use of technology we only operate online which lowers cost which can then be passed onto the consumer.

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