Goal:

Our goal is to become the largest online distributor of Nike shoes in Canada with in the next 5 years.

Objectives:

- Offer authentic Nike products 

-Offer free shipping on orders over a $500

-Offer 24/7 Customer Service through online live help chat lines

-To offer the best price possible

-To give the customer the opportunity to purchase rare nike shoes

Plans:

-To build a good relationship with customers

-Try to have customers spend more time on the website

-Have convenient and pleasant buying experience for customer

- Consistently Increase sales

Strategies:

-Use trade promotion with other similar web sites

-Be the first to have the latest shoe styles

-email previous customers of new arrivals

Tactics:

-Sponsor popular events that the potential target market would attend to build awareness of the web site

-Have advertisements placed on selected urban sites

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