Building A Media Kit
The basics:
Page 1: Table of Contents
As the name implies, it lists the pages to follow.
Page 2: Pitch Letter (Personalized)
This is your sales pitch and should be modified and personalized for the intended recipient. You should know who will read this letter and address it specifically to that person. You should also tailor each pitch letter to meet the role of the organization you’re sending it to. For instance, pitch letters addressed to TV stations will not be the same as those addressed to radio stations, or online interview sites.
Page 3: Biography
Include the full version. This is where you let the reader know who you are. Make the reader like you as a person and he, or she may be more inclined to move on to page 4. Be sure to include anything that will authenticate you as an authority on your book’s subject.
Page 4: Book Excerpt.
Just about everyone agrees that whoever wants to see your media info will also want at least a sample of your writing.
Page 5: Q and A
If people have written you asking questions about your book or article, include a sampling of those questions, along with your answers.
Page 6: Reviews
Include any positive reviews your book has received. This is not the place to let your sense of fair play enter the picture. Forget balancing the good with the bad. Include only the good stuff here.
Page 7: Press Release
Include your most recent press release. As you issue new press releases, be sure to modify your media kit as well.
Page 8: Author Photo
Include, if possible, a print-ready photo. It can be color, black and white, or both. If that is not possible then provide a way for the reader to get a copy. Make sure whatever process you have for readers to obtain copies of any material included in your kit is as easy as possible. If a reader has to ‘work’ to get info from you, then he or she is more likely to just move on to the next candidate rather than waste time on you.
Page 9: Book Cover Photo
Provide a full scale, print-ready photo of your book cover. Follow the same rules for distribution as you would for your author photo.
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