Pingo Affilaite Website Marketing Tip & Internship Pocket Guide Outline
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Search Engine Optimization vs. Search Engine Marketing:
The Internet is like a huge web of connected networks and computers. If you own a website that is not connected to any other site on the Internet, then you are missing the best part about the Internet.
Perhaps the best way to get found on the Internet is through search engines such as Google, Yahoo, Ask, and MSN. A huge number of searches take place daily, and if you are at the top of the first result page, you are on the money. It is mostly done through Search engine optimization. The process includes keyword optimization and link optimization. The more quality links that you have and the more your keywords are optimized for your business, the better chance you have at getting a good ranking at Google.
Many companies do both SEO and SEM at the same time. While SEO helps websites to get ranking with search engines, SEM allows companies to pay for the position they want to be in sponsored listings. Since SEO can take sometime to bear results for a website, SEM is an excellent way to get exposure for those who do not have the time. Search Engine Marketing’s process is very close to that of eBay. In other words, there will be bids for better positioning and the higher bid usually gets the better positions. Google also takes into account the number of visits that the site gets and so on, so it is possible miss on the top spot despite having the highest bid on a keyword.
Search Engine Optimization:
Search engine optimization is the collection of tasks that one does to improve her websites rankings on different search engines. There are several ways to improve a websites ranking:
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· Keyword Optimization
· PR/Article Optimization
Link building on the web is very much similar to social networking. When someone engages in social networking, he/she looks for people who have the same area of interest and are in the same industry as he/she is. The more connected you get, the more power your social network will have. The same goes for a website. The more valuable and relevant links you get from other websites, the better chance your website has at achieving a higher ranking on search engines. One way to achieve this is by using the power of forums and blogs to promote your website. Of course, not many blogs and forums allow you to promote your website right off the bat. One needs to actually engage in conversations with each other and try to promote the site without sounding like a marketer. Let’s say you want to advertise a prepaid calling card on a blog. The first thing is to find a blog that is related content-wise to what you’d like to advertise. You can easily find blogs that are related to your weblog by searching for it on www.blogger.com.
Once you type your keyword inside the search box, blogger will find you those blogs that have similar content to what you are trying to advertise. The next step would be to actually go to a blog and see the flow of conversation there. I have seen many marketers who just go to different blogs and post their sites’ link on there. That would not not be a good idea as many bloggers delete such posts. Besides, you take credibility out of your post if you don’t make an attempt to connect with other readers in a blog. For example, you find a VOIP blog, and you want to post a link to your prepaid calling card site. First read the comments that are in that blog. Then, try to see if you can come up with a post that fits in the flow of the conversation and at the same time promotes your card. If somebody is talking about his experience with a prepaid card, you can mention, “I have found a card, Pingo, that has the lowest rate and highest quality. Check it out!” Make sure you include a link to your website, in this case, Pingo.com. If somebody’s talking about his trip to Africa, you can say, “Africa is a very nice place, but the problem that I had when I was there was the high costs of calling
Keyword Optimization
Many websites believe that if they go after straightforward keywords, they will eventually get the ranking they want. However, depending on the industry that you are involved in, there are many other websites that spend time and effort to get rankings on search engines. What this means is that it will be difficult to achieve ranking by choosing the simple, more straightforward keywords. Websites now have started to go after more complex keywords. 5 years ago, a keyword such as “prepaid calling card” would get your site ranked decently on Google. However, that is not going to do it today. But “cheap online international prepaid phone card” might have a better chance.
There are several tools that help SEOs. There is a program called Good Keywords that will suggest similar, optimized keywords based on an existing keyword on your site. In addition, Seochat.com and webconfs.com have many useful tools, allowing numerous tasks such as keyword density analysis, and backlink analyzer.
PR/Article Optimization
One popular way to get some links is through PRs and articles. Websites such as Articledashboard.com, Ezinearticles.com, and Prweb.com allow users to submit their articles and PRs for free. Some of these websites allow their writers to have a link to their websites in these articles. PRs and Articles are excellent for gaining some credibility in the online community and plugging a website in the process. These articles and PRs are usually picked up by search engines such as Google quickly. Some PR sites offer paid services that lead to accelerated search engine submission.
Press Releases
As mentioned above, PRs are excellent for gaining some links from credible sites. The best way to write PRs is to come up with a template that can be used numerous times to post future PRs. The title is very important for a press release, so it is important to conduct a keyword research before submitting a PR. The better keywords are a combination of two smaller keywords that allow multiple pickups. Then, the main keywords should be repeated 3 to 5 times in the body of the press release, and you are set. It is also useful to use multiple PR sites and submit a PR multiple times by tweaking their titles. That will allow the PR to get ranked multiple for similar keywords.
Articles
Articles are also very useful to get some ranking from search engines such as Google. Articles should be in a 400 to 500 words range, and they should be checked for spelling and grammar before submission. Many article distribution sites do not approve articles that are not revised and contain errors. It is essential to do a keyword research to find keywords that can actually help out a site. The best way is to find keywords that get about 100 searches a month. We can find that by using Overture or Google tools that are available at SEOChat.com. Once we find a good complex keyword, then we should repeat it 5 to 7 times in the article body. Articles usually need an author bio part, and there is your chance to promote your site and let others know about it. Then, the next step would be to submit the article under multiple article directories and tweak the keyword to get multiple ranking.
Resources:
Review this
http://www.text-link-ads.com/link-buying-guide.pdf
101 Advanced Link Building Tips
http://www.seobook.com/archives/001792.shtml
Internet Marketing tools
Affiliate Marketing
www.SuperAffiliateBluePrint.com from Pingo’s Affiliate program
Written By:
Panah Mosaferirad
Affiliate Marketing Intern
Pingo.com