The Complete Phone Card Marketing 101 Guide
To Promoting Pingo’s Phone Card Affiliate Program!
Prepared By:
George Matthew:
Pingo.com Affiliate Marketing Intern
The following will elaborate what phone card affiliate partners of Pingo should do to rank well over the internet and how by following these processes would help increase their individual sales; thereby increasing commitment to Pingo’s affiliate and partnership programs.
Ø Affiliate and partners should check Linkshare.com on a regular basis to keep updated with promotions and other beneficial marketing material that would help in increase sale and make their website and promotions more attractive.
Ø Google is the world’s most popular search engine. Most people search through Google because of Google’s proprietary search engine software that gives people the most precise search results possible. Thus ranking for a product on Google is very important and this is how marketing over the internet is taking shape.
This can be explained in detail under three steps {in terms of bidding}
· When you search for lets say “phone-cards” on Google, Yahoo or any other search engine, we want Google and yahoo to redirect you to PINGO which is the phone-cards we sell.
· Thus, the term “phone-card” is considered a key work and to buy a phone card an individual can come up with numerous key words to find a particular product. For example: a phone card can also be called a calling card, or pre-paid calling card, people can search for terms like “how do I call India or an other nation or cheap calls, free calls and so on.
· To counter this companies that operate on the internet should bid on key words. So lets say an affiliate partner of PINGO finds the term “att phone cards” ranking very high, or “pre-paid calling cards unique gift for mothers day” (the longer your key word the better it is with ranking on search engines); then Pingo’s affiliate should bid on this “keyword”, bidding on a key word can be done with MSN, Google, yahoo and other search engines and the cost of the bids depends on the demand for that particular key work. Thus if you outbid the other competitors on a particular key word then all searches on that keyword would be linked to your website. You could also bid on competitors names. Example: if Reliance is a strong competitor of ours on the internet then we could bid on \Reliance calling cards or on their website which would be “reliance
Thus bidding could be considers to increasing the ranking or your website and products on the internet. To check on the ranking of a particular key work you could use websites such as www.wordtracker.com.
Example: {Results of this search can be found in the appendix} http://freekeywords.wordtracker.com
Once this search is done it is better to use keywords that rank less; keywords that rank 5 to 3 should be used since the conversion on there phrases are normally higher than keywords that have a very high search count. Also, those keywords that are ranked low have close proximity to the phrase you are searching on.
There are many important remedies’ to consider while marketing on the internet. The above is only a small proportion of what could be done to rank well on search engines.
Ø Search engines like Google, Yahoo and so on have softwares that search your website, article, page or deal to identify its similarity with any other website on the internet. Thus for your page to rank well on these search engine there are certain norms that should be followed, they are:
· The content that you write which can be articles describing the product, your website, the deals and promotion etc. should be original, plagiarism is what these softwares check for if they find that your articles consists of similar terms and pictures as any article on the internet then they would sometimes not even consider ranking your page. If you want to rank well your content should be unique.
· Another important thing is to make sure that your article should be about 250 words per landing page. Be very precise, to the point and explain your ideologies straight forward. Article with more than 2000 words would not rank well, the more on target content you have and the more precise you are the better it is for your page ranking.
· The “keywords” used should be repeated as many times as possible in the articles. Suppose your “keyword” is “unique cheap calling cards from the
Ø Mandatory processes to consider while posting your article
Different people visit different sites on a daily basis. You should consider posting your articles, posts, deals etc.
· On as many websites as possible. “Wiki’s” are the new way of posting on the internet; this was first started by www.wikipedia.com which is a combination of a search engine where in customers can fill in their own details and knowledge on a particular subject. This is very popular because there is no moderator who edits posts made up anonymous individuals, people have the freedom to say what they want a bout a particular subject. This gains a lot of traffic and readers on the internet.
When publishing your article it should be mandatory to post your article up on “wiki” website.
· On different “Blog’s” and “Deal” and Review website. Blog’s are websites usually concentrated on a particular topic that users with similar preferences post their views and deal websites are website like www.slickdeals.net and so on where users post current deals in the market place.
These portals which attract high traffic should be given importance and post on them regularly updated.
· On “bookmark” websites. Bookmarking is fast becoming a very important tool in generating leads to a particular website or product. If you add links of your site on bookmark websites such as blinklist.com, reviewcenter.com, dealspl.us, digg.com and so on the ranking of your website is increased since it is spread out on the internet and the chances of people stumbling upon your website will increase.
· On well ranking websites. Adding your unique content on well ranking websites like www.hubpages.com and www.squidoo.com will also prove to increase the ranking of your products. This is because these pages have high volume and in an unexplained way rank very well with Google and other search engines. Thus if you do not have a dedicated web-page posting articles on these web-pages will definitely be beneficial.
· RSS feeds. “Really Simple Syndication” more commonly known as RSS feeds are used to publish very frequently digital content over the internet. RSS searches the internet for the latest news on a particular subject and posts it out to the end user. Posting RSS feeds on your website will help your page in looking more attractive and provide users with most current events in contract to your page or topic. You can also create an RSS for your web-pages and post it on other web-pages so that it creates a rich media content which links all your websites together.
· And finally; although Google, Yahoo and other search-engines would not see eye to eye on this synopsis; having accounts with these search engines for their advertising businesses might help you ranking. Like for example: having accounts with Google’s Ad-words and basically paying them for advertising your content or website on different websites all around the internet might help with the ranking of your webpage since you are one of their direct customers. This is a belief among the e-commerce marketing professionals but is not a proven fact.
For affiliates and other business partners of Pingo to function well and make a profit they should be dedicated and promptly follow the above mentioned terms. The internet is a vast resource and getting the word out there, although is much more cost efficient compared to off-line marketing it require tremendous amount of work.
The above synopsis will help Pingo’s affiliates and partners become more active in their business relationship with Pingo.