Worlds Greatest Google Webmaster Central team is playing a great role to posting videos to YouTube channel regularly. Some videos are really very helpful to webmasters and small business owners.
One of the really very obliging ones was just posted and engages Matt Cutts answering a couple questions about the “link:” “search operator”. That is the operator you use to verify the backlinks of any domain.
Some of the primary points from the video:
In history, Google has only shown a small proportion of the back links it knows about because they didn’t have the servers to demonstrate the full rest.
They have increased the amount of back links shown over time, but it’s still just a sample a “comparatively small proportion.”
The “link:” operator only shows a random example of links; it used to show only the highest quality backlinks, but now it’s totally random.
Google will show both high and low quality links via the public “link:” operator. It may comprise both follow and no follow links. It may comprise links that do and don’t pass Page Rank.
Google doesn’t show all the links because it might encourage someone to try to overturn engineer Google’s rankings and or let them to spy on a competitor’s full set of back links.
You can see virtually all and a huge majority of the back links Google knows about your own website by registering with Google Webmaster Tool.
