Benefits of Keyword Based Domain

Always SEO Gurus talk about what is better: brand related OR keyword based domains. The talk seems kind of debatable, given that the two are completely different and that, given their differences; they require quite different marketing strategies to exploit. Whether one is better than the other is not the focal point of this article. Though, the focal point of this article is on how best to utilize keyword based domains.

I always recommend Keywords based Doman.

First we should understand that what is a keyword based domain?

Keyword based domains:

Keyword-based domains that fit in keywords into the domain name, as implied by their name. Like if a website sells IT Outsourcing services and has a keyword based domain, it would have a domain name such as “IT-Outsourcing” or “ITOutsourcing” or even “IT-Outsourcing-services” in it.  A blog focusing on Video Songs reviews would likely have a keyword-based domain such as “VideoSongsreviewblog” or “VideoSongsblog.”

Keyword based domain names have two main compensations in online marketing: they converse to the visitor right away what the web site is about and they are a back boon to Search Engine Optimization (SEO).  A visitor going to “SEO-Services.com” will definitely understand that this site sells (SEO Services). When search engines’ll index web site they will likely see the words “SEO” and “Services” in the domain, marking them as keywords.

Every Search Engine Optimizer knows that almost all search engines love keywords.  They factually eat them up.  Having main keywords in a domain name makes it a better meal to the search engine, pumping up the web site’s possible search engine optimization (SEO) marketing latent.  Provided the web site has content to match the domain name, of course.

One of the bigger drawbacks for keyword based domains is in their comparatively thin focus.  This can shut them off from being utilized for other search terms.  For example, if a business is associated and its focus is on SEO and BPO Services, having a keyword based domain such as “BPO-services.com” will more or less eliminate the use of SEO keyword for Search Engine Optimization.  An effort to unite two keywords or phrases into a domain name like “seo-bpo-services.com” is definitely too long to be utilized for CRM or other advertising and is going to be hard for possible customers to remember, failing to imprison those all significant return sales.  A balance would have to be struck, with either two dissimilar domains registered and the products alienated on two separate web sites, which doubles the marketing, or having one domain forward to another, which will bang SEO potential.

There is one more reason why keyword based domain names are so essential in Search Engine Optimization that has not yet been pointed out and that is back links.  One website links to other website that is called “backlink.”  This is very important to search engines. Backlinks with keywords in them (i.e. keyword based domain) is a double wham in this regard.

Keyword based domains have some huge advantages and many Search Engine Optimizers are using them as part of their overall marketing approach.  Keyword based domains can give better SEO, improved customer retention, and higher overall search result potential.

Author:
asghar paracha SEO
IT Outsouring - SEO New York