Timex take a good lickin' and keep on tickin' or so the advert says. My watch collector friend in sweden swears by them and is starting to build a nice collection. He has many different straps to match his tie / swim suit. Here is one of his favourites at present:
here is his other favourite timex:
http://www.cal11.com/other/timex.htm
here is his other favourite timex:
http://www.cal11.com/other/timex.htm