KLIF Old PAMS Jingles To Be Relived On XM

If you grew up to the 60s music of Dallas radio stations then chances are you are a huge fan of the Supremes and the Beatles and of course the legendary KLIF.

And in the tradition of throwback radio stations, programs and shows, XM is bringing KLIF back to life June 8, 2007 on XM Satellite Radio. It’s a one day turn of the hands of time, so don’t miss this opportunity.

Tune in to the 60s channel of XM, as their show called Sonic Sound Salutes pays tribute the great Dallas Station. And along with the main stars of the station's popular shows, airchecks of personalities, commercials, and real playlists, jingles are also going to be used in the said tribute show.

There is so much about the old jingles of KLIF especially to all radio historians and jingle collectors. Unknown to many, it was in KLIF that the industry of radio station ID jingles began. And the person responsible for this was Bill Meeks. Meeks was native to Dallas and was the leader of two bands that performed in the station back in the 1940s. Meeks also crafted commercials and jingles for KLIF’s sponsors in a time where competition in radio advertisement was starting to develop.

Bill Meeks and his band did so well with their commercial and jingle production that they started to create jingles for KLIF. It was totally unheard for radio stations back then that jingles were used for station recall. And since competition was growing, KLIF had to find ways in order to top surveys.

1951 saw the birth of the station ID jingles industry when Bill Meeks founded PAMS or Production Advertising Merchandising Service. Radio jingles later became a staple in many Top 40 stations.

KLIF indeed has a very rich history especially in the industry of station ID jingles. In fact, KLIF inspired a radio station in London called Wonderful Radio London based on the station’s successful show hosted by Gordon McLendon. Don Pierson of Wonderful Radio London then used actual recordings from the station and broadcast it all over London. The commercials on the taped recordings were replaced with local spots.

During the 1960s, radio jingles were still unheard in England. Interestingly however, Don Pierson did not use the actual PAMS jingles of KLIF but instead had the jingles of KBOX, a competing station of KLIF in Dallas. Don Pierson had it resung with the station name “Wonderful Radio London” and “Wonderful Big L” which was based on KBOX’s moniker “Wonderful KBOX” and KLIF’s moniker “Big D”.

Source: PegasusNews.com, http://www.angelfire.com/linux/radiojingles, www.reelradio.com Digg!






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