Radio Imaging 101: 5 Basic Tips To Achieve Best Sounding Imaging Page 5

Article written by Joe D'Agostin (www.dagostinproductions.com) for Blue Revolution Monthly E-Zine republished for www.radiojingles.co.nr

CLASHING DECAYS

A lot of imaging work parts can have a tonal musical quality that trail out, which might sound awful with the cross fade of the next element, song or commercial. To avoid this, fade the decay out tastefully before the next sound begins, or do a butt splice edit with a quick breaker element, and have the voice over at the end (if there is one), be in the cold. This is always a cool effect, and it adds contrast and dynamics, especially to IDs that start out with a lot of production. Continue to page 6.

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