led moving sign

Piccadilly Circus is famous throughout London for its large collection of illuminated billboards.

History

Piccadilly Circus used to be surrounded by illuminated advertising hoardings on buildings since the early 1900s, but only one building now carries them, namely the one in the northwestern corner, between Shaftesbury Avenue and Glasshouse Street. The site is unnamed (usually referred to as Monico after the Café Monico which used to be on the site); its addresses are 44/48 Regent Street, 1/6 Sherwood Street, 17/22 Denman Street and 1/17 Shaftesbury Avenue, and has been owned by property investor Land Securities Group since the 1970s. LED signs and small displays for indoor and outdoor use.

The earliest signs used incandescent light bulbs, these were replaced with neon lamps, as well as moving signs (there was a large Guinness clock at one time). Briefly digital projectors were used for the Coke sign, while the early 2000s have seen a gradual move to LED displays. The number of signs has reduced over the years as the rental costs have increased.

Present signs

As of 2005, the site has five illuminated advertising screens above three large retail units, facing Piccadilly Circus on the north side, occupied by Boots, Burger King and GAP and a mix of smaller retail, restaurant and office premises fronting the other streets. led display signs.