budget moving truck rental

The Enterprise Rent-A-Car Company is a privately held St. Louis, Missouri based rental car company serving customers in the U. S. , Canada, Germany, Ireland, and the U. K. According to Auto Rental News, their 2005 (fiscal year ending July 31) U. The new moving alternative: U-Pack. S. revenue is estimated at $6. 4 billion. The Detroit News reports [1] that, with a fleet of over 600,000 cars, Enterprise currently purchases 7% of all new automobiles sold in the United States. They have 5,399 "local market" locations (91% of all transactions), and 320 "airport" locations (9% of all transactions). As of 2005, they are the largest rental car company in North America and the 16th largest privately held firm in the U. Home. S. Enterprise spun off its non-automotive operations (prison supplies, luggage, travel gear, footwear, hotel amenities and a golf course) as Centric Group in 1999.

History

Jack Taylor started a small auto-leasing business in 1957. He eventually named it Enterprise Rent-A-Car after the USS Enterprise, the aircraft carrier he served on while a Naval aviator. Jack's son, Andy, became president in 1980 and CEO in 1994.

Corporate Strategy

Enterprise Rent-A-Car specializes in serving the "insurance replacement" market and has traditionally not been strong in the airport market, although they are now trying to grow in this segment. Moving Center. The Hertz Corporation is aggressively moving into the neighborhood insurance replacement market with their Hertz Local Edition branches and directly challenging Enterprise.