Here are some things to think about when servicing your customers:
-Do they have children, grandchildren?
- How old are they, what are their names and ages?
- If they are married, what is their spouse's name?
- Do you know the date of their birthday or anniversary?
How special would your customer feel if you sent her a card or quick note on her birthday or anniversary? When calling, if the husband answers the phone and you are able to call him by name, won't it be more likely that your message will be relayed?
2) Do you have a note of their past purchase history and/or wish list? What a great service to be able to phone when a particular product goes on special or when a new related product comes into your line that might be of interest to her.
Keep good records on your customers and use them. Be sure you are making notes when you chat. Stay in touch at least four times a year, either by phone or mail. The key is to be sure that when they think of your product, they think of you…by name!