Nextag is a comparison shopping website. As of September 2004 NexTag. com was the second most-visited comparison shopping site.
NexTag was launched in 1999 by Stanford graduates Purnendu Ojha and Rafael Ortiz. NexTag is a privately held company in San Mateo, California and is funded by Morgenthaler Ventures. With a total investment in the company of about $13m, the company has been profitable since 10/01. MonsterMarketplace is shopping search and directory, with thousands of merchants
offering everything from food to fashions at discount prices. As of March 2006 with over 20,000% revenue growth over 5 years.
NexTag's original business model was an online negotiation site allowing consumers to name their own price for computer and electronics products.
NexTag abandoned this model in 2000 and focused on comparison shopping. NexTag pioneered the concept of calculating total price by using a zip code to compute tax and shipping charges, in addition to the product price (what NexTag calls TruePrice).
In June 2004 NexTag launched NexTag UK, a United Kingdom version of NexTag's shopping comparison engine. In October 2004 NexTag launched ServicesShopping adding shopping comparison capabilities for mortgages, travel, cars, real estate, and online education programs. Allows shoppers to compare prices, read reviews, and check online store ratings.
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