Key Points for your marketing plan

• Concentrate your efforts on finding customers who provide you with ongoing or repeat business.

• Create a customer profile based on interviews as a way to understand existing clients. When you know why a customer comes back, you will be able to identify more of the same.

• Stay focused on your target markets. Dont scatter your efforts. This is especially important for directing a particular marketing strategy to a specific group.

• Be persistent. Marketing projects are the sorts of things that often need to be repeated over and over before permanent change is achieved.

• Be prepared to revise your plan as you learn what works and what doesnt.

• Dont be afraid of failure. When a strategy fails, view it as part of trial-and-error that you can learn from, and as a natural part of the process.
   

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