There's a first time for everybody, even Maroon 5 fans. You probably found this site on the board and now you wanna know what all this is about.
That's what this WTF page is for. It's what normal people call a FAQ, but since I'm not normal, I thought I'd try a different three letter anagram.
Erhem...to getting the puzzled look off your face.
OK, so what the **** is Herbal Essences?
In case you haven't heard of
such a thing, probably because you aren't from the USA or just don't
watch TV since they never have a thing on (and I don't blame you), I'll
explain. Herbal Essences is a brand of Clairol shampoo and conditioner,
etc. I better make a disclaimer right quick in case Clairol wants my
arse for this
This is purely a JOKE. I am
not a sponsor of this stuff, I happen to use it, but I am NOT a
sponsor. I have no connection with this company or any of its
affiliates, and there is no series of shampoo for men that I know of.
Ok, that cleared hopefully,
Herbal Essences is a shampoo. From my knowledge, at this point, it is
only for us girls. But I literally sit around in some spare time and
write this stuff up, making up an imaginary men's series of shampoos.
Guess who the stars are of these ads? Maroon 5.
Maroon 5? What does Herbal Essences has to do with this?
Ok, if you so incline.
Herbal Essences has a bunch of TV ads. The big feature, joke, whatever
it is (or I should say, WAS a few years ago, when they weren't quite as scared to feature such things in ads), is that whichever girl in the ad is using the shampoo is having
this shampoo-gasm. What's that. Orgasm from shampoo (Oooooh ahhhh
yes! yes! Yes! get what I mean?) No I haven't ever had one of
those. But anyway, these are fictional TV ad scripts which use this
joke as part of its play. Along with various other factors. To really
understand these ads, you have to know who Maroon 5 are, their
personalities and stuff.
To put it simply-
Adam is the hot-ass singer who sadly is adored by too many teenys. He's horny and a bit impulsive (in a good way).
James is a perfect candidate for shampoo, as his combover requires a lot of attention.
Jesse is that dude who used to have a huge red beard, thus certifying him as Hobo II. Now he has long hippy hair.
Mickey is the original hobo, he's also a good candidate for shampoo because he has a combover and he's one hairy sucka (no offense, Mickey!). 
Ryan is the big time neatfreak, and believe it or not, he folds even his dirty clothes. But poor Ryan has had to leave the band.
So now we have Matt. He's Mr Cynical comedian. Or so Adam says. But we really don't know much about him, so I have to guess him out.
That said, that's what the ads are all about. Rounded around the principle of male shampoo gasms. Sort of. Oh phooey, go read a few. You'll get what I mean then.