Recurring Ads

If your ad is set to run on a "recurring" basis, then you’ll obviously need to keep an eye on it to assure nothing has changed to decrease its performance.  Ideally, you're able to purchase the ad at a low rate and the publisher will approve it on a regular basis.  If the price of your recurring ad drops you will get the campaign at the lower rate automatically.  If the price of the ad increases, your ad will run at the original price you paid--this is a real plus with the AdBrite system. 

A recurring ad will typically be approved since with most sites that run four ads, approval occurs with the natural ebb and flow of ad run dates.  There’s usually room for your ad at the price you paid, but in certain cases it may get pushed to the next available slot (run date).  If a new advertiser buys an ad at a new rate (generally higher), then their ad will run before yours, but in most cases you won't have to wait long for your ad to run again.

Recurring ads and month long ad campaigns can prove to be beneficial when that site doesn't have all four advertisers during that month.  If your ad is running for the duration of the month, there may be a few or several days where you may receive more clicks since there are only two or three or even one ad competing for those same clicks.  Though most of the time publishers will have all four ads running, there may be those few days throughout your campaign when only two ads are runnning, and those are the days you’ll see a big up tick in clicks.

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