Advertising through AdBrite is quite unique compared with many other services on the web. Perhaps most important is that it does not require a minimum spend like most networks. You can simply shop site by site, or run through the network to see what might be converting best for you.
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Network ads- AdBrite's network is set up much like Flickr in that it is not contextual, but done by tags. Every publisher tags their site with keywords that might be appropriate for their audience, and then when you run network ads, your keywords are matched up with publisher keywords.
Flat Rate model- The flat rate is another unique feature of the AdBrite system. Flat rate works to the Advertisers benefit because you can write incredibly strong and persuasive ad copy, and receive larger than average CTR's, without having to pay anything extra. Many advertisers make the mistake of using their standard Google (click but only if you are going to buy) ad copy. With AdBrite it is most beneficial to write copy that will get more clicks.
Direct CPC- Direct CPC is a great way to test out a site. It will cost you more per click than flat rate typically, but if you are not sure whether a site is a good fit for what you are advertising, direct CPC enables you to test a site. We have seen that the most successful advertisments are done with flat rate, but have started out with direct CPC.
Conversion Tracking- If you are running ads, and more importantly network ads. It is to your benefit to implement the conversion tracking pixel. This allows you to see what sites throughout the network are converting for you. From here you will have a better understanding of sites that you might want to buy on a flat rate basis and repurchase.
What CPC Can I Expect?-Get a better idea of how your campaign will perform by comparing the statistics below to the industry your campaign will promote. Select the industry you are promoting and see its avg CPC. Industries that have no statistics are not displayed. To locate this tool go to the bottom of the display page for the particular site you're looking at - just above the 'ad zone' description. This will give you more of an idea of how you're particular offer will perform on the site your viewing.
Active Interstitials- AdBrite’s active interstitial is a very unique ad format and possibly the cheapest traffic on the internet. For a starting bid of $.01 per visitor you can have users put directly on your landing page. Without the nightmare of developing creative and by simply providing a landing URL, you are ready to get started. More than just a banding tool this ad format is one of a kind, and is successful for both branding and direct response advertisers.
Tips and Tricks.
-Always check the hottest sellers list on the home page to see what sites might be new, or relevant at the current time period
-Always check out the "ad specials" section in the advertiser dashboard, you will typically find some great deals.
-Try multiple campaigns with different ad copy to see what might be converting
-Think outside of the box, and think demographically. If you want college students where might they be?...if you want to reach women, what sites might they be on?
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