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SuperAffiliateHandbook

Read the amazing true story of how one woman, with no previous business experience, earns 400,000+ per year ... selling other people's stuff online!
In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the 'Net. In 236 pages, and more than 68,000 words, you'll learn how to pick the best programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting. To learn exactly how she does it, Click Here.


http://www.netprofitstoday.com/cbae/?a=xzm0PCPm1x


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Increase Sales By Flying Under
Your Prospects' "Radar Defenses"

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================

How do you persuade someone to do what you want them to do?

A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it anymore
or, like your prospects, have you subconsciously set up a
system of "radar defenses" against the daily bombardment of
marketing messages?

Take a minute and count up the advertising methods which
fight for your attention (and money) every day. Just the
basic list includes:

� Yellow page ads

� Newspaper and magazine ads

� Postcards, catalogs, and direct mail circulars in your
"snail mail" box

� Radio pitches interrupting the flow of your favorite songs

� TV ads - about 20 minutes worth per hour now

� Hundreds of storefronts, "mega" malls, and strip malls

� Highway billboards by the thousands

� Circulars hung on your doorknob

� Illegal signs on stop signs and telephone poles

� Legitimate email messages

� Spam email or UCE (without permission commercial email)

Just these 11 sources can overwhelm your brain with
marketing messages. Like trapped rats, people develop
defenses against this never-ending onslaught. They throw up
a wall or a "radar defense" that goes into action the minute
they smell a "pitch" or a sales job. Don't blame them. We
all do it!

So how can you get around this psychological wall against
the constant sales and marketing messages? Well, the answer
does NOT lie in hitting people with more frequent and
obnoxious advertising or sly, sneaky tactics. You might get
them to trust you for a minute, but it will backfire in the
long run.

You must do two things instead:

1. First, you must establish credibility for yourself and
your business as an expert.

2. Second, you must reduce their fears about doing business
with you.

Doing these two things will get you past their defenses and
allow you the opportunity to persuade them to buy your
product.

So how do you accomplish these two "simple" things? What
will win someone's attention, raise your credibility, and
lower their fear factor all at the same time? The one-word
answer really applies to most everyone.

Trust!

If a seller can get behind your defenses with information
which makes you trust them, then that credibility will carry
over into a sale much of the time.

How can you get this credibility?

Well, take this next fact as online marketing "gospel," for
many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you
one of the most powerful opportunities available to tip the
buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a
break from reading this and go check out a newspaper or
magazine for a minute.

Which do you trust more, the ads or the articles? Most
people will choose the articles hands down. Why? Because
the articles don't try to "sell" you anything. Instead, they
hand out useful information for educational or other
practical purposes.

Most of us grew up in a culture which says we can believe
and "trust" what appears in the standard "news" or
"information" format. In other words, if it appears in
print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your
advantage in selling your products and services!

Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on a
subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just
try to sell them something.

Publishing articles literally lets you fly under their
advertising "radar defenses."

So remember these points when deciding whether or not to use
articles to promote your business:

1. Few things create as much trust and confidence in the
minds of potential customers as reading an article you wrote
on a subject which specifically and intensely interests
them.

2. Articles establish credibility quickly because, right or
wrong, we've all been trained to trust the "news."

3. An article, or series of articles, will differentiate you
from the competition, who bombard people with nothing but
sales messages.

4. Providing content-rich, non-sales-oriented articles will
also help build and solidify your relationship with existing
customers so they give you repeat business.

----

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook that will teach you how to
use free articles to quickly drive thousands of targeted
visitors to your website or affiliate links!

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
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"Turn Words Into Traffic" reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
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-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-

Search Engines BAN affiliate links!    by Eric Owens


> From the Desk of Eric Owens > VP of Business Development - http://stick.marketingharvest.com

A question that I frequently hear from my clients is: "Do I really need to have my own domain name to get my distributor or affiliate link listed in the Search Engines?"

The one word answer is 'YES.'. First, many search engines are 'truncating' distributor & affiliate links (reducing them to the basic link, which is often the company website minus the your distributor or affiliate code), or even worse... search engines are banning affiliate links, and blacklisting subdomains of the parent company that contain certain obvious characters that are not obviously part of the base site.

Second, a very common practice is for your visitors to just 'cut off' or remove the affiliate code from the end of your link and just go directly to the parent company and 'bypass' your rightful commissions.

The parent company still gets the same number of sales, but your commissions go untracked.

Fortunately, there is an easy way to overcome this. http://stick.marketingharvest.com

As a network marketing distributor and affiliate, there are a number of reasons why having your own domain name is a must:

1) When you have your own domain name, the address of your web site will be of the form http://www.EasyToRememberName.com.

On the other hand, if your website is just a company replicated website on one of the free servers, the address of your web site will be something like http://affiliatesite.com/cgi-bin/12345/IMakeMoneyOffYou.htm

Which of these two sounds more professional? Which of these two is smaller and is easier to remember? Which of these two would you click on?

2) The only way to make money online is to build up credibility with your prospects and customers.

Having your own domain name is the first step in doing that. Your customers will feel more comfortable buying whatever it is that you are selling if you have your own domain name. It makes your customers feel that they are dealing with a large, established company, rather than with some fly by night operator.

3) When you have your domain name, you can have multiple email aliases of the form alias@yourcompany.com.

This allows you to assign different email aliases to different functions, all of them pointing to your actual email address. Hence, for example, for questions related to the products and services that you sell, you can have an email address like sales@yourcompany.com. For questions related to the newsletter that you publish, you can have an email address like editor@yourcompany.com. For comments/suggestions about your web site, you can direct your customers to feedback@yourcompany.com or webmaster@yourcompany.com.

Having different email addresses for different functions not only makes it easier for you to filter your email using your email client program (Eudora Pro, Pegasus Mail, Outlook Express etc.), but also gives your customers the impression that yours is a large, established company with whom it is safe to do business.

4) Many search engines give a lot of emphasis to the home page of a particular domain.

So, other factors remaining the same, a home page of a domain will often rank higher for a particular keyword than any other page. When you submit your long, obvious affiliate link, your index.html page is the home page of your site, but not of that domain. In these search engines, your site will find it very difficult to make it to the top 20 or top 30, let alone the top 10 for some of the really competitive keywords. Just think of the amount of traffic that you will lose if this happens.

5) Many major search engines are now refusing to spider the web sites that contain obvious affiliate coding.

For instance, a link that includes these characters backslashes, cgi-bin, and affiliate numbers or usernames, would, until recently, have got the infamous error message saying that too many pages have been submitted from your site if you tried to submit your site to AltaVista.

While AltaVista now says that 'your URL has been submitted for processing' if you try to submit your site, rest assured that it will not spider any site obviously belonging to affiliate programs any more - even if it says that your site has been accepted. Can you afford that?

6) You will also find it very difficult to get an affiliate link listed in a major directory like Yahoo!. Although Yahoo! will never admit that it won't add a commercial site which is hosted by an affiliate program, in practice, it will be a miracle if you can get your site listed by Yahoo!. Listing your site with Yahoo! is difficult enough even when you have your own domain. Don't make your task more difficult than what it needs to be.

If you do not currently have a domain name to promote your affiliate program, are you convinced that you need one right now?

The small fee that you pay per year for your own domain name is peanuts compared to the benefits that you get. You can check out the availability of domain names and register new domains at http://stick.marketingharvest.com

You can now also customize the Title, Keywords and Description tags for your domain. This gives you advanced search engine optimization for higher search engine rankings. Almost all affiliate links are NOT indexed by any of the major search engines. NameStick Domains are.


About the Author

Eric Owens is the Vice President of Business Development and Search Engine Specialist for http://stick.marketingharvest.com

Affiliates - In Under 7 Minutes You Can Explode Click Throughs (And Profits) By 327% Or More Using This Easy To Use Tool. http://stick.marketingharvest.com






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