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Increasing Your Search Engine Ranking
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The methods employed to increase your search engine
rankings may seem like rocket science to you, so you have
probably avoided dealing with this issue. I am here to tell
you - the time has come to face your website! A high search
engine ranking for your website is so essential that if you
have the slightest desire to actually succeed in your
business, there is no way you can continue to avoid this
issue.

At least 85% of people looking for goods and services on
the Internet find websites through search engines such as
Google, Yahoo, and MSN. The idea of optimizing your pages
for high search engine rankings is to attract targeted
customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine
results, the greater the traffic that is directed to your
website. That's what search engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web
pages to achieve higher rankings. Or you can look at a few
simple items on your pages, make some small adjustments,
and most likely see improved rankings quite rapidly. The
first item you should examine is the title bar on your
homepage.

The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your
home page. To increase search engine rankings, the words on
your homepage's title bar should include the most important
keywords or phrases, one of which would include your
company name.

Then click on all your links and examine the title bars on
the pages you access. Each title bar on every single page
of your site should contain the most important keywords and
phrases taken from the page itself. However, avoid very
long strings of keywords, keeping them to six words or
less. Avoid repeating keywords more than once in the title
bars, and make sure that identical words are not next to
each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The
text on your site must contain the most important keywords
- the words that potential customers will be typing into
search engines to find your site.

Aim to have around 250 words on each page, but if this is
not desirable due to your design, aim for at least 100
carefully chosen words. If you want to achieve a high
ranking on search engines, this text is essential. However,
the search engines must be able to read the text, meaning
that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not
highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in
order to increase your search engine rankings.

Next we come to what is called meta tags. I know this
sounds like something out of science fiction, but it is
really just simple code. Many people believe that meta tags
are the key to high search engine rankings, but in reality,
they only have a limited effect. Still, it's worth adding
them in the event that a search engine will use meta tags
in their ranking formula.

To find out if your page is set up with meta tags, you must
access the code. To do this, click the "view" button on the
browser menu bar, and select "source." This will pull up a
window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta
name="keywords" content=. If you do not find code that
reads like this, ask your webmaster to put them in. This
may not do much for your search engine rankings, but any
little boost helps.

Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search
engine rankings. Almost all search engines use link
popularity to rank your website. Link popularity is based
on the quality of the sites you have linked to from your
links page.

If you type in "free link popularity check" in a popular
search engine, the search engine will then show you what
sites are linked to your site. In the case that there
aren't many sites linked up to yours, or that the sites
that are linked up have low search engine rankings,
consider launching a link popularity campaign. Essentially,
this entails contacting quality sites and requesting that
they exchange links with your site. Of course, this
requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a
successful Internet marketing campaign. Before you go out
and hire a search engine optimization company, try taking
some of the simple steps listed above, and see if you can't
boost your rankings yourself. Don't ever ignore this
all-important factor in Internet marketing. Remember, the
higher your search engine ranking, the more quality
customers will be directed your way.

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Analyzing Website Traffic
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Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

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Creative and Profitable Ways to Use Autoreponders
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An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
currently offering.

8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.

9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
affiliate programs.

10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.

11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
their entry.

12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your
affiliates.

14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.

15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!

Solve Big Problems To Make Big Money.
By: John Weisenberger

One of the fundamental truths I've learned about Internet Marketing is that no one really wants to pay for information. The truth is, the only reason people will ever pay you for your information right now is because you can solve their most immediate and important problems right now.

For example, promise someone your eBook will take away their fear or pain regarding some specific issue and they will gladly part with their hard earned cash to see if you have the solution to their problem.

So what does that mean to small online dating and relationship oriented Website operators like you and I? Essentially it means that people on the Internet will only pursue and pay for the products and services that solve their most immediate problems. For example:

A sick person will pursue a doctor
A person with legal problems will pursue a lawyer
A person needing a mortgage will pursue a banker

So in our Online Dating & Relationship oriented businesses...

A person needing a date will pursue an online dating service
A person wondering if they've found their perfect soul mate will seek verification
A person seeking a special type of sexual encounter will seek others of a like mind.
etc., etc., etc..

This is a very important point to remember when choosing the specific types of dating and relationship oriented problems you plan on solving for your customers.

The Bigger the Better.

Another important thing I've learned is, if you solve small problems, you'll make small money; if you solve big problems, you'll make big money.

Now think about that for a moment. Don't lawyers and doctors make more money than store clerks and waiters? That's because the problems they solve are much more significant and important to people's lives. Thus, people are willing to pay more for the services of these highly paid professionals.

By the same token, promising to help someone cope with the emotional turmoil of a divorce or relationship breakup is much more likely to make you more money than merely promising to find them a date for next weekend. Beginning to see my point?

As you look for specific subjects and niche markets to exploit within the online dating & relationship oriented marketplace, don't forget to look for those areas where you can solve someone's biggest and most immediate problems.

The good news is, as long as they are men and women on this planet, there will always be relationship problems to solve. Some problems will be bigger than others and offer innovative entrepreneurs tremendous opportunities for large profits.

So just remember, the bigger the problem, the bigger the potential for big profits.

About The Author

John Weisenberger is the author of "Making Money with Dating & Relationship Oriented Websites: The Facts, Statistics and Ideas You Must Know to Get Started in This Fast Growing Marketplace. For more information visit http://www.RomanceBiz.com/502

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Title: Out of Money with Loads of Time: 10 Ways to Advertise Your
Website for FREE

Author: Mitone Griffith

Article:
The best laid advertising plans usually contain a large sum of
money. But not every new �NETtrepreneur� has a big marketing
budget. Either you�re still working a �day job� and sitting
there hacking away online at night, trying to convince your
family you�re right, or you�ve been displaced from work in some
way, and so�rightly�you turn to the net. I�m not rich by any
means, but I haven�t punched a clock in over two years. Not all
my business comes from people I don�t know all over the
world�but a lot of it does. So this article will include local
and regional advertising ideas for your website as well. 

I�m starting with order of importance here�the things that are
going to do more for you for the time investment. That�s the
thing about advertising�it either takes time OR money OR both.
And if you don�t have the money, be prepared to spend the time. 

1.YOU MUST WRITE. I know you know something about your business.
Maybe there�s a little something you could teach me about what
you know? That�s what writing articles is all about. It�s just
sharing your knowledge FOR FREE with others who are interested
in that same subject. In exchange, you get to have a �resource
box� and byline. Your resource box tells others about your
business and has links to your website and email. You don�t have
to write a sales letter of an article�your resource box does the
�selling� for you. There are plenty of articles online that tell
HOW to write an article�but the basic formula I follow is an
intro paragraph, followed by �x� number of bulleted points to
back up my intro, followed by a summary paragraph. Once you have
your articles written, submit them to article directories. The
main four I use are: www.ideamarketers.com, www.goarticles.com,
www.fresh-articles.com, and www.valuablecontent.com. I know
there are others. Just do a search with the terms �submit my
article.�

2.YOU MUST OPTIMIZE AND SUBMIT. Again, there are tons of
articles on optimizing your webpages for search engine
submission. The basic premise is to fill your site with keyword
rich content, full meta tags and then submit your site once a
month to search engines. I have found a great and free website
service: www.submitexpress.com which only submits your site to
actual directories and engines, not all those free for all link
pages.

3.YOU MUST GET OTHERS TO LINK TO YOU. And not just anybody�the
websites that link to yours have to have something to do with
your website. It takes time to research similar yet different
sites, email the webmaster and request a link exchange. (Writing
articles and submitting them solves this problem too.) If time
is an issue, at the very least, do a search for �_____
directories.� The �____� of course is the topic of your website.
For example if you had a website about Old English Sheepdogs,
you might search for �Old English Sheepdog Directories.� The
first five actual directories in the search results are the ones
you want to exchange links with�they have the highest rankings
and this means something for you in making your rankings better.

4.YOU MUST WRITE A PRESS RELEASE. Is your website brand spanking
new�or have you done something really cool like donate a portion
of your sales to a local charity? Write about it and send it to
your local paper. Be sure and put your web address
somewhere�either in the release if the release regards the site,
or in the resource box if it�s a secondary issue. If your
message has a more global impact, consider sending out a larger
press release online. Do a search for �submit press release� and
you�ll find a bunch of places to submit your PR for free. One
site is www.free-press-release.com/submit/. 

5.YOU MUST WRITE AN E-BOOK. After you have taken the time to
write a slew of articles, it shouldn�t take much to combine them
in some sort of congruent fashion, put a spin on it and compile
it into one PDF document. Give it away for free. There are
several sources (directories) that offer to list free e-books.
It will get downloaded and passed around�a �viral marketing�
scheme. One such site is www.free-ebooks.net/submit.html. 

6.YOU MUST START A NEWSLETTER. Or, just collect leads somehow.
Newsletters, to me, do seem to be getting old and tired. But the
principle is still a sound one. Considering you�ve done steps
1-5, you now should start to get traffic to your website. Maybe
it�s not the numbers you�d like, but that�s okay�you�re just
getting started. Theoretically, you should have an email
newsletter built into your site from day one. You�ll want to
contact your sign-ups regularly with information as well as your
sales message. Offer your free ebook for signing up. Or give
something else away for free. You can host your newslist at
www.topica.com or www.groups.yahoo.com for free. Just remember
that SPAM is tightening up now. I just read about a NC man who
was sentenced to prison for 9 years for spamming. Make sure you
have permission to send newsletters. I�m pickier now about how I
advertise my newsletters. I usually just market to people who
have already purchased something from me. It is a fact that 80%
of your business will come from 20% of your customers. Good
customers will buy from you again and again if you run a good
business. Another idea I read recently is to publish information
in an autoresponder that people really want. The first thing I
look for when I go to a website is a price list. So, it makes
sense if you publish your rate sheet in an autoresponder that
you can collect good leads this way. 

7.YOU MUST PUT YOUR WEBSITE ON EVERYTHING. It never ceases to
amaze me that the very people who think they need a website so
bad end up doing a lot of local print promotion and never put
their website on any of it! If they do put their website address
in their printed materials, it�s like a secondary thought, not
the main marketing message. It makes more sense to me to get a
smaller ad and put the focus message on �Visit our website.� And
then make your website do the lead collecting or selling.
Although this is technically not �free,� you don�t spend any
extra by adding or changing or your message to focus on your
website. If you�re already paying for print, put the website on
there. In Virginia, you can even get a �.com� license plate. I
chose MITONE as my letters, and the state provides a specialty
design that has a �.com� illustration after the letters. If you
can do things like this, you CAN increase your web traffic.

8.YOU COULD TRY BANNER AND TRAFFIC EXCHANGE SITES. You have to
be careful with these. Sometimes they work if you have a good
banner and you exchange with the right sites. Having banners on
your site and windows popping up behind your pages isn�t the
most aesthetic thing in the world, but it might work for a one
week blitz. One that looks more promising (and doesn�t mess with
mucking up your website) is www.instantbuzz.com. You actually
download a browser toolbar (like a google toolbar) that displays
one liner ads. For so many that you see, you can put up your own
for free. A few ads have actually caught my eye while surfing
around, so this one might be worth a try.

9.DON�T FORGET YOUR SIGNATURE FILE. It may not seem like much,
but how many emails do you send, networking, every day? Explore
your �Tools� option in Outlook and fix up a dandy little
signature file. Put in a �call for action.� And link to your
website. 

10.AND THEN THERE WAS A FORUM. If you find a few forums that are
well visited�and you visit and contribute regularly, then this
can help you. You can�t just go to a forum or message board and
start advertising your site. You have to get to know the
�regulars� and become a regular voice yourself. And jump in when
you actually have something to say. Use your signature file to
link to your website. And try and pick a forum that is related
in topic to your website.

Whether you�re investing in a huge pay per click advertising
plan�with a side blitz of magazine advertising or not�it is
still a good idea to do as much of these freebies as possible.
It can only help build up your reputation and drive home your
name brand. Remember YOUR GOAL in all of your advertising is to
first just get people to your website. The goal of YOUR WEBSITE
is to capture a lead or make a sale�or maybe both. Don�t sell in
your ads�just get them there and let your site do the selling. 

About the author:
Miton� Griffith has been designing websites since 1999. Her
streamlined 24 Hour Website Wizard will have your website
running in less time than it takes to get that book on HTML to
ship from Amazon. Give her Wizard 24 hours. Invest a low $199.
You�ll have a complete and custom website overnight. Nothing to
lose with a 100% satisfaction money back guarantee. Visit
http://24hourwebsitewizard.com or email
thewiz@24hourwebsitewizard.com. 

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An Internet Marketing Mentor Can Help You Create Steady Income
By: clive harman

A mentor does not buy, sell or negotiate. A mentor provides a service. In essence, mentoring is simply helping someone else play their cards right and become successful in internet marketing.

So defined, mentoring has been a business practice for a long time. Recent estimates indicate that many successful internet marketers have used a mentor as a standard business practice. Mentors choose to help others reach their goals for various reasons, the most common reason being to gain support and help for their own projects and from a true desire to assist others. After all, what good is knowledge and information if you don't share it with someone who needs your help?

Many mentors help a peer or friend become a successful internet marketer in order to achieve personal satisfaction and develop friendships. Also, you've probably experienced a friend saying, "I helped you, and now I need help too..." Basically, being or having a mentor is an exchange of services and friendship.

One reason mentoring is popular, especially in the internet marketing industry, is that it provides free training that normally would be provided through special training classes which could cost a lot of money. Mentors willingly provide this service, as it is simply the bottom line method for a large number of internet marketers. In times of little or no cash flow, mentoring is a highly desirable commodity, and mentoring is becoming even more widespread. Mentoring offers a way to hold onto cash while continuing to get advice and training regarding internet marketing.

In addition to saving costs, mentoring can improve cash flow and liquidity by avoiding the high cost internet marketing seminars and online training courses. For anyone who is starting up a home business, this is vitally important. For the individual who is lucky enough to have a mentor, it makes it possible to save existing funds and apply them to advertising and web site development.

To successfully become a mentor, you must think in terms of a trainer, a financial guide, and a technical advisor if you want to help someone succeed in internet marketing. After all, that is the precise reason for mentoring - to bring together an individual with success. Your first task is to determine exactly what the individual hopes to accomplish. As a one-person training staff, you will need to know everything about the potential home business as well as get to know the personal hopes and dreams of your prot?g?. In effect, you are providing your expertise and/or time to help another person achieve their goals as an internet marketer.

Having a mentor to help you successfully start up your home business is a stroke of luck if you are on the receiving end. You explain your wants or needs to your mentor and he/she will provide you with suggestions based on their past experiences. You will be wise to listen to these suggestions, as they are mostly methods that have already been tried and proven to work. Your home business mentor can help you with advice on start-up costs, technical advice, and guide you through the process of establishing sales leads, getting the funding you need, and most likely provide you with the names of others who are specialized in their respective fields.

Why go it alone, making the same mistakes that have already been made by others? Let a mentor help you on the road profitable internet marketing by giving you the benefit of their experience and expertise.

About the Author:
Clive Harman is a professional trainer with 38 years experience and has just published a no-holds-barred, tell-all, never-revealed before training programme that will lead you Step-by-Step through the mine field of Internet Marketing but http://www.cliveharman.com/t/im.html

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