2-Tier Program: Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

A

Above the Fold: Once a web page has loaded, the part that is visible is said to be 'above the fold'.

Adsense (Google): Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertsier.
Learn more about Adsense...

Adware: Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.

Adwords (Google): Google's Pay Per Click (PPC) advertising program.

Affiliate: A web site owner that promotes a merchant's products and/or services, earns a commission for referring clicks, leads, or sales.

Affiliate Agreement: Terms that govern the relationship between a merchant and an affiliate.

Affiliate Marketing: A revenue sharing arrangement between online merchants and distributors (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchant's site.
Learn more about Affiliate Marketing...

Affiliate Network: A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.
Learn more about Affiliate Networks...

Affiliate Program: Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate's site. Also know as associate, partner, referral, and revenue sharing programs.

Affiliate Program Directory: Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.

Affiliate Program Manager: The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.

Affiliate Solution Provider: Company that provides the software and services to administer an affiliate program.

Affiliate URL or Link: Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.

Associate: Synonym for 'affiliate'.

Autoresponder: An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to "info@yourname.com," the address of your autoresponder. The autoresponder will automatically email the person your information document. Many autoresponders will, at the same time, send an email to you, listing the requester's address and the document they requested. This is an important tool for conducting online commerce.
Learn more about Autoresponders...

B

Banner Ad: Advertising in the form of a graphic image.

Blog: Acronym for 'web log', a blog is basically a journal that is available on the web. The act of updating a blog is referred to as 'blogging' and those who keep blogs, are known as 'bloggers'.
Visit the NPT Blog...

Browser: A program that allows you to access and read hypertext documents on the World Wide Web.

C

Click Fraud: Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers' sites either manually or through the use of automated clicking programs (called hitbots). The advertiser pays for this traffic, which has no potential for generating revenue, however, the scammer receives a percentage of the pay-per-click fees paid by the advertiser.

Click Fraud Detection/Monitoring: Service that provides independent monitoring of clicks from your PPC campaigns. If you notice fraudulent activity, Google or Yahoo!/Overture may provide a refund.
Check out Click Sentinel...

Click-Through: When a user clicks on a link and arrives at a Web site.

Click-Through Ratio (CTR): Percentage of visitors who clickthrough to a merchant's Web site.

Clickbank: Popular online billing and marketing service for the development of affiliate programs, and the largest distributor of digital information products on the Internet. Known for its ease-of-use.
Visit Clickbank...

Cloaking: Hiding of page content or affiliate linking code.

Commission: Also known as a bounty or referral fee, the income an affiliate is paid for generating a sale, lead or click-through to a merchant's web site.

Co-branding: Where affiliates are able include their own logo and/or colors on the merchant's site.

Contextual Link: Placement of affiliate links within related text.

Conversion: When one of your visitors makes a purchase on the merchant's site… i.e. converts from 'visitor' to 'buyer'.

Conversion Rate (CR): The percentage of visits to your site that convert to a sale. I.e. If 1 person in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100 or 1 percent.

Cookie: A cookie is a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. You may set your browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information, and/or "shopping cart" information. When a cookied browser sends a request to a Server, the Server uses the information to return customized information.
Learn more about Cookies...

Cost per Acquisition (CPA): The amount you pay to acquire a customer.

Cost per Click (CPC): The amount you pay when a surfer clicks on one of your listings.

Cost Per Thousand (CPM): The amount you pay per 1,000 impressions of a banner or button.

Creative: The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.

Cross-linking: Linking a group of domains, usually your own, to each other for the purpose of increasing its popularity with search engines. Excessive cross-linking may lead to your site being penalized by Google or Yahoo!

D

Disclaimer: A disclaimer states the terms under which the site or work may be used and gives information relating to what the copyright owner believes to be a breach of his/her/their copyright.
In some cases you may wish to permit certain activities, in others you may wish to withhold all rights, or require the user to apply for a license to carry out certain actions.

Domain Name: The unique name that identifies an Internet site.

Doorway Page: Also known as bridge pages, gateway page, entry pages, portals or portal pages, these pages are used to improve search engine placement. Caution: some search engines will drop a site entirely if the existence of doorway/gateway pages is detected.

Download: Transferring a file from another computer to your own.

E

Endorsement Letter: Also known as a "product review", an endoresement is a promotional statement outlining features and benefits for a particular product or service.
Learn more about Endorsement Letters...

Email: Electronic mail, a message sent to another Internet user across the Internet. An email address looks like this jimsmith@bubblee.com, whereas, "jimsmith" is your user name, your unique identifier; "@" stands for "at"; " bubblee.com" is the name of your Internet Service Provider.

Email Link: An affiliate link to a merchant site contained in an email newsletter or signature file.

Email Signature (Sig File): A brief message embedded at the end of every email that a person sends.

EPC: Term used by the Commission Junction affiliate network, this is your 'average earnings per 100 clicks'. This number is calculated by taking commissions earned divided by the total number of clicks times 100.

Exclusivity: A merchant that that stipulates 'exclusivity' in their affiliate agreement usually prohibits the affiliate from promoting competing products on their site. (I recommend against entering into exclusive agreements.)

eZine: Short for 'electronic magazine'.

F

Forum: Online community where visitors may read and post topics of common interest.
Learn more about Forums...

Frequently Asked Questions (FAQ): Lists and answers the most common questions asked on a particular subject. Generally posted to avoid having to answer the same question repeatedly.

G

Google Adsense: Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
Learn more about Adsense...

Google Adwords: Google's Pay Per Click (PPC) advertising program.

Graphic Interchange Format (GIF): An image file format, suitable for simple files. A JPEG is the preferred format for storing photographs.

H

Hit: A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 'hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.

Home Page: Your primary HTML page, the first page anyone would see in your Web site. Also called a "landing page".

Hypertext Markup Language (HTML): The primary "language" used to create World Wide Web documents (web pages).
Learn HTML...

I

Impression: An advertising metric that indicates how many times an advertising link is displayed.

In-house: Merchant that administers its own affiliate program.

Internet Service Provider (ISP): The company you call from your computer to gain access to the Internet.

IP Address: A unique number consisting of 4 parts separated by dots, e.g. 165.115.245.2. Every machine on the Internet has a unique IP address.

J

Javascript: A programming language developed by Sun Microsystems designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Java requires a browser compatible with Java. Using small Java programs, Web pages can include animations, calculators, and other features.

Joint Venture (JV): A general partnership typically formed to undertake a particular business transaction or project rather than one intended to continue indefinitely.

K

Keyword: The search term that a user may enter at a search engine. For example, someone who wants to find a site that sells printer paper might enter 'printer paper' at a search engine.

Keyword Density: The ratio between the keyword being searched for and the total number of words appearing on your web page. If your keyword only occurs, say, once, in a page that has twenty thousand words, then it has a density of 0.005 percent.

Keyword Selector Tool: Displays how many times a certain keyword was searched for at Overture (Yahoo! Search Marketing) during a given month.
Learn more about Keyword Research Tools...

L

Lifetime Commissions: An affiliate program that pays a commission on EVERY product or service that the customer buys from the merchant, once you've sent the referral, i.e. the customer is yours 'for life'.

Lifetime Value: The total amount that a customer will spend with a particular company during his or her lifetime.

Link: A link is a "clickable" object that, when clicked, will take the viewer to a particular page, place on a page, or start a new e-mail with an address you specify.

Link Popularity: The total number of qualified Web sites linking to your Web site.

M

Manual Approval: Process in which all applicants for an affiliate program are reviewed individually and manually approved.

Merchant: A business that markets and sells goods or services.

Meta Tags: Information placed in the header of an HTML page, which is not visible to site visitors.

Multi-Level Marketing (MLM) : Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.

N

Newsgroup: A newsgroup is a discussion that takes place online, devoted to a particular topic. The discussion takes the form of electronic messages called "postings" that anyone with a newsreader (standard with most browsers) can post or read.

Newbie: Someone who is new to the Internet.

Niche Marketing: Focused, targetable market segment.

P

Pay-Per-Click (PPC): An advertising payment model where the advertiser pays only when the advertisement is actually clicked. Also, an affiliate program where an affiliate receives a commission for each click (visitor) they refer to a merchant's web site.
Learn more about Pay Per Click

Pay-Per-Lead (PPL): An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.

Pay-Per-Sale (PPS): Programs in which the affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.

Portable Document Format (PDF) : PDF stands for Portable Document Format. It's a distribution format developed by Adobe Corporation to allow electronic information to be transferred between various types of computers. The software that allows this transfer is called Acrobat.

Profit: The amount of money you earn from your sales. For example, if you sell 10 videos at $47.00 each, and each costs $10 to produce and ship, your profit would be $37.00 per video or $370.00 total.

Plug-in: A small piece of software that adds features to a larger piece of software.

Portal: A term used to describe a Web site that is intended to be used as a main "point of entry" to the Web. I.e. MSN.com is a portal site.

Privacy Policy: A privacy policy establishes how a company collects and uses information about its customers' accounts and transactions.

R

Real Simple Syndication (RSS): An XML-based format for syndicated content.
Learn more about Real Simple Syndication (RSS)...

Residual Earnings: Programs that pay affiliates for each sale a shopper from their sites makes at the merchant's site over the life of the customer.

Return on Investment (ROI): This is the amount derived from subtracting your net revenues from your total costs.

Revenue: Total income for your sales. For example, if you sell 50 ebooks at $27.00 each, your revenue would be $1350.00.

S

Scumware: Software that contains additional 'features' for the purpose of displaying advertisements. This software will modify web pages from their original content to put ads on the user's computer screen. Examples of scumware propagators included: Gator, Ezula, Surf+ and Imesh.

Search Engine Optimization (SEO): The process of choosing keywords and keyword phrases relevant to your site or page on your site, and placing those keywords within pages so that the site ranks well when those keywords are searched upon.

Search Term Suggestion Tool: Displays how many times a certain keyword was searched for at Overture during a given month.

SPAM: The term "spam" is Internet slang that refers to unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE). Some people refer to this kind of communication as junk e-mail to equate it with the paper junk mail that comes through the US Mail. Unsolicited e-mail is e-mail that you did not request; it most often contains advertisements for services or products.

Spyware - Also known as "adware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.

Super Affiliates: The top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.

T

Targeted Marketing: The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes for each target market involved.

Text Link: A link not accompanied by a graphical image.

Third Party Tracking Software: Software located on a server other than your own, that tracks and records visits to your Web site.

Tracking Method: The method by which an affiliate program tracks referred sales, leads or clicks.

Tracking URL: A web site URL, http://www.awebsite.com, with your special code attached to it, i.e. ttp://www.awebsite.com/?myID. Visitors arriving at the side are tracked back to you through your special code, or ID.

Two-tier: Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

U

Unique User: A unique visitor to your Web site. Probably the best indicator of site traffic.

Upload: Transferring a file from your computer to another computer.

Uniform Resource Locator (URL): The address of a site on the World Wide Web. Here's an example URL: http://www.byebye925.com/articles/index.html The "http" stands for "hypertext transfer protocol"; "://" signals the beginning of the address; "www.byebye925 .com" is the domain name; "/articles" is the directory; and "index.html" is the name of the HTML file.

V

Viral Marketing: A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.

Virus: A computer virus is defined as a set of commands, created intentionally, that will do some level of damage to a computer. A computer virus does not float around in cyberspace, but is always attached to something. That 'something' could be a text file (MSWord document), an email, a photo, a music clip or a video clip. Your computer must receive one of these 'carriers' in order to get a computer virus.

W

Web Host: A business that provide storage, connectivity, and services necessary to serve website pages and files.
Find a Web Host...

Web Site: A collection of HTML pages.

World Wide Web (WWW, or Web): A section of the Internet containing "pages" of information, including text, photos, graphics, audio, and video. You can search for documents by using one of the many search databases. To access the Web, you must use a browser.

Y

Yahoo: The most popular and (perhaps) the most comprehensive of all search index databases on the World Wide Web. Yahoo's URL is http://www.yahoo.com.

================================================================


Title: Top 7 Tools for Affiliates

Author: Jinger Jarrett

Article:
The easiest business to start on the internet is an affiliate
business. You don't need a product because you have thousands of
products available to you. All you need is a website idea.

There are no products to stock, you don't have to do your own
customer service. All you have to do is promote the product.

On the other hand, starting an affiliate business can be the
hardest type of business to start. You are competing against
hundreds, maybe even thousands of other affiliates. You need a
competitive edge to help you make more sales and distinguish
yourself from other affiliates.

Below are seven solutions for helping you develop the ultimate
affiliate business and make more sales.

1. Link Cloaking There are advantages and disadvantages to
cloaking your links.

The major advantage is that it protects your commissions.
Visitors to your site won't know exactly where the link goes so
they can't hijack your commissions.

The major disadvantage is that the search engines have a problem
with redirects. They will reject any redirect that doesn't go
where it is supposed to.

You can solve that with the right link cloaker. Free Link
Cloaker - http://click-4-more.com/on/Free-Link-Cloaker.html - is
a tool that you can set up on your site to cloak your links that
your commissions don't get hijacked. It's very easy to use, and
it will make it look like the page is on your site.

This cloaker is also very similar to many products you see on
the internet selling for $59 or more.

2. Keyword Search Before developing your site, or planning any
marketing campaigns, you need to make sure that you choose the
right keywords. Choose the wrong keywords, and your marketing
plan will fail.

Niche Keywords -
http://www.easytoolbox.com/cgi-bin/keywords/nichekeywords.cgi -
will help you find the right keywords for marketing your
business, as well as optimizing your site for the search engines.

3. Affiliate Program Search Finding the right affiliate programs
for your new business is crucial. You want to create multiple
income streams, as well as different combinations of programs.

These programs include one time sales, as well as recurring
commissions on products like memberships. You can also earn
commissions for referring others to services.

Something to keep in mind when choosing your affiliate programs
is that you want to look for programs that pay high commissions.
You don't want to waste your efforts promoting a program where
you only get a few dollars for a lot of hard work.

These two sites will help you find affiliate programs, as well
as alert you to new programs as they become available.

http://www.websitemarketingtactics.com/blog/2005/04/affiliates-al
ert-free-software.html
http://www.associateprograms.com/search/free-software.shtml

4. Affiliate Program Management You will make a lot more money
from your affiliate programs if you track and manage your
programs, as well as track and manage your commissions. 

This will help you see what programs work best for you, and what
is selling the best. Then you can concentrate on promoting those
programs.

Personal Affiliate Manager -
http://www.georgecain.com/PersonalAffiliateManager.htm - is a
free software that will not only keep track of all of your
affiliate programs, it will help you find new ones. 

You can also use it to track your commissions and keep records
of the money that you have made. This software will also create
affiliate reports for you, and it's free.

5. Landing Pages If you promote using any type of Adwords
program, or you have a direct response site where you are
building a list, then you need some type of software or online
tool to help you build your landing pages. This is especially
important if you don't know anything about HTML.

Landing Page Builder - http://www.landingpagebuilder.com - this
is a donationware software. This means that if you like the
software, you can make a donation to help the program owner. 

The beauty of this software is that you can use it to help you
build landing pages, and you can build as many as you want.

Google Publisher - http://www.googlepublisher.com/index.html -
This online tool allows you to build pages that have Google
Adsense already incorporated into the page. All you have to do
is add your Google Adsense Publisher ID.

This is especially helpful if you have a MAC instead of a PC
because you can build your pages online. Also, you don't need a
website.

The free version allows you to build about 200 pages, but you
don't get to add your Google Adsense ID. The paid version, which
is insanely cheap, allows you to build as many landing pages as
you like.

6. Website Building If you really want to succeed as an
affiliate, you need to build a content rich, keyword rich
website.

If you don't know HTML, this can really be a problem.

These two tools will help you with building your website, as
well as finding content for your site.

Orwell - http://www.portalfeeder.com/blog/ - Orwell searches the
article directories for you to help you find keyword rich
articles on your topic. It will format the articles into HTML
for you, and all you have to do is copy and paste the code. It
will also tell you the keyword density of the article.

Easy Web Page Creator - http://www.easy-web-page-creator.com/ -
is a piece of free software that you can use to build web pages
for your site with only a few mouse clicks.

7. List Building List building is absolutely crucial for
affiliates. By building a list, this will give you an
opportunity to market to your potential customers repeatedly,
allowing you to raise the conversion on sales.

The best tool for list building is an autoresponder. An
autoresponder will handle all of the tedious tasks like managing
your lists and handling subscribes and unsubscribes.

Two free services:

http://www.getresponse.com http://www.sendfree.com

I would also recommend that you check out this site. Anthony
Tomei offers an excellent tool for affiliates, and you can also
get some great resources for your affiliate marketing on this
site. They all free.

http://www.gurupal.com

Let me caution you here, the problem with a free service is that
they put ads for other products in your headers and footers. You
want to upgrade as soon as you possibly can.

Starting an affiliate business can be easy. Plan your website
carefully, offer valuable content, and differentiate yourself
from other affiliates. Implement these tools in your affiliate
business and watch your commissions rise. 

About the author:
Jinger Jarrett will show you how to set up your "Killer
Marketing Arsenal" when you sign up for her list. <a
href="http://www.killermarketingarsenal.com">http://www.killermar
ketingarsenal.com</a>

================================================================
        Top Exposure on 130+ SEARCH ENGINES and DIRECTORIES
          Your Keywords - No Bidding - 6 Hour Placement
           A New Kind of Paid Inclusion from ExactSeek
         Sign Up Today and Receive FR-E-E Bonus Software
 
       < http://www.exactseek.com/featured_listings.html >

 ================================================================

 ================================================================


Title: Affiliate Power

Author: Alan Tutt

Article:
Affiliate Power by Alan Tutt http://www.KeysToPowerProsperity.com

The easiest way to make money is to promote other people's
products online. Whether you do this online or offline, the
principle is pretty much the same, although there are some key
differences.

In the offline world, this means becoming a salesperson for a
company to sell their product for a commission. In the online
world, this means joining a website's affiliate program and
posting ads for their product in exchange for a commission.

The main differences are the amount of work involved and the
percentage of commissions. 

As an offline salesperson, you generally have to make
appointments with prospects, make presentations, fill out
paperwork, and answer a lot of questions about the company and
their product. When you make a sale, you generally get a
commission of about 10% to 20% of the price.

As an online affiliate, there are no appointments to make or
keep, no presentations to make, and no paperwork to fill out.
And commissions are usually much higher, 50% and more being
common!

Since most of us would much rather do as little work as possible
and make as much money as possible, it's really hard to turn
down the opportunity to become an online affiliate.

To work as an affiliate, you don't need a website, just the
ability to post announcements on forums, through email, or on
newsgroups.

There are many people earning a ton of money doing nothing more
than promoting affiliate products. In fact, a full one-third of
my income comes from the promotion of other people's products.

One particular example of someone who's getting rich as an
affiliate is Rosalind Gardner. Rosalind started part-time as an
affiliate in 1997 promoting dating services online. In 2000, she
left her job as an air-traffic controller to live comfortably
from her affiliate commissions.

By 2003, Rosalind was making $30,000 to $50,000 A MONTH from her
affiliate promotions. At that time she hadn't even produced her
own product and I dare say, was in the enviable position of
being able to retire for life.

There are a few guidelines that will insure your success as an
affiliate.

1. PROMOTE QUALITY PRODUCTS This almost goes without saying, but
we have to address it anyways. Every reputable website offers a
money-back guarantee, and if the product isn't worth the asking
price, you'll lose any commissions you may earn before your
commission check is cut.

2. AFFILIATE YOURSELF WITH A WEBSITE THAT SELLS Even if a
product is good, the website may not be written clearly enough
for people to understand the benefits of owning the product.
I've promoted many products that failed to sell, simply because
the website was poorly written or poorly structured.

3. PROMOTE IN AS MANY PLACES AS POSSIBLE In essence, you only
earn a commission after someone clicks on your affiliate link
and reads the website you're promoting. It follows logically
that you want as many people as possible to click on your
affiliate link.

In practice, this means posting your affiliate link on forums,
in newsgroups, in your email signature, in ezines (you can buy
ads or submit articles), and posting on webpages (your own or on
other people's sites). The only caveat here is NEVER, NEVER
SPAM!!

Do not send out emails to people you don't know and haven't
requested to be on your mailing list. Do not submit an ad to
anyone who sends out spam. Do not post announcements to forums
that do not allow announcements.

In short, follow the rules, but get your affiliate link in front
of as many people as legitimately possible.

4. ESTABLISH YOURSELF AS AN EXPERT While it is possible to earn
commissions doing nothing more than posting your affiliate links
around the Internet, you'll be able to make much more money when
you have an audience that values your opinion and follows your
recommendations.

Statistics show that an expert who recommends a product will
earn approximately 12 times more commissions than an affiliate
who simply posts a link. When you are the expert, you can post a
recommendation to a product and expect to attract a lot more
attention.

Becoming an expert really isn't that difficult. You don't have
to know everything there is to know about a subject to be an
expert in it. With most subjects, the average person knows next
to nothing, so if you read a few books on the subject and follow
the trends, most people will consider you an expert since you
know a lot more than they do.

Demonstrating your expertise is usually done in 2 ways. Either
by answering questions in forums, or by posting articles that
you've written.

There are many resources available to teach you how to write a
good quality article, and most articles take only an hour or so
to write. This article, for example, only took me about 1 & 1/2
hours to write. Writing the Keys To Power Prosperity book only
took 2 weeks. Writing isn't difficult once you know the system
that makes it easy.

For the absolute best resource on writing articles, check out
Jim Edward's book "Turn Words Into Traffic". In his book, Jim
shows you exactly how to choose a subject to write about, how to
develop an idea, how to get it written, how to edit it to a
professional standard, and how to turn it into a cash-cow.
Invest a few dollars now and reap the rewards over the rest of
your life.
http://www.keystopowerprosperity.com/Link/WordsIntoTraffic.php

And if you want to go further than writing articles, you can
write a whole book and make even more money. Not just from the
sale of the book, which you could easily do, but also from the
recommendation of quality products that relate to a central
subject (much like Keys To Power Prosperity does).

Again, Jim Edwards has the best resource to teach you how to
write a book. This one he co-authored with Joe Vitale, who is
known as the most prolific author online, as well as the first
'hypnotic writer'. With this resource, you'll learn how to write
a whole book in as little as 7 days. Check it out at
http://www.keystopowerprosperity.com/Link/7DayEbook.php

5. USE THE POWER OF VIRAL MARKETING The basic principle of viral
marketing is that you combine good information that is likely to
get passed around with a short marketing message that offers
your affiliate link to the reader for consideration. As your
information gets passed around the Internet, so does the
attached ad that promotes your affiliate link.

Successful affiliates use articles to accomplish the viral
marketing effect. By giving ezine editors and publishers reprint
rights to your articles, you allow them to provide quality
information to their readers. And by publishing your articles,
they are giving your affiliate links exposure to perhaps 1000's
of readers, sometimes as many as 100,000 readers at a time!

This is something that I'm just now starting to take advantage
of. If you've been on my Effortless Power mailing list for a
while, you may have noticed that I'm starting to include a
section informing ezine editors and website owners that they
have the option to publish my articles as long as they retain my
resource box intact. This puts the power of viral marketing to
use in my business.

When you do the same thing, you immediately increase the profits
that you earn from each and every promotion you create for your
affiliate promotions.

6. CONTINUE TO LEARN AND GROW YOUR PROSPERITY I've only touched
upon the incredible diversity that exists in affiliate
marketing. For the most part, earning money as an affiliate is
tied directly to marketing the products that you represent, but
without the responsibility of creating a product or running a
website.

Rosalind Gardner has gotten rich with affiliate programs, and
has written a book on how she does it. Her book, "How I Made
$436,797 Last Year Selling Other People's Stuff Online" is the
encyclopedia of affiliate marketing. 

Rosalind's book details everything, from choosing an affiliate
program, to setting yourself up as a business, to writing
effective promotional materials, to creating a website to
leverage your efforts. Grab a copy of her book now and discover
how you too can earn HALF A MILLION DOLLARS A YEAR!
http://www.keystopowerprosperity.com/Link/Rosalind.php

KEYS TO POWER AFFILIATE PROGRAM This article just wouldn't be
complete if I didn't mention the Keys To Power Affiliate
Program. You can earn a full 60% commission on the Keys To Power
Mastery System (sold at $49 and $79 depending on support
options). That results in commissions of either $26.60 or $43.25
per sale!

Returns on this product are very low (less than 5%), and the
website sells extremely well (over 2%). With numbers like these,
you can easily make money even when buying advertising!

As an affiliate, you will have access to many pre-written
articles and a viral ebook (the Effortless Power mini-course)
encoded with your special affiliate link. All you have to do is
post the articles to various places online and share the ebook
with as many people as possible.

To sign up for the Keys To Power Affiliate Program, just visit
http://www.KeysToPower.com/Affiliates.html and follow the steps
outlined there. Once signed up, send me an email asking for your
specially encoded viral ebook and I'll create it and email it
right to you so you can get started earning commissions right
away.

And if you haven't already purchased the Keys To Power Mastery
System, you can use your affiliate link yourself, and earn a
commission on your own copy! Not many affiliate program allow
this, and makes the Keys To Power Affiliate Program that much
more valuable. I do this because I know that affiliates who
understand the Keys To Power system will outperform all other
affiilates by a large margin, so I truly encourage you to use
your affiliate link to purchase your own copy.

============================================================
Alan Tutt is the creator of the world-famous Keys To Power
Mastery System available at http://www.KeysToPower.com. Alan has
recently created a new Resale Rights product called "Keys To
Power Prosperity" in which he shares all that he's learned to
attract windfall prosperity in any situation. Find out more by
visiting http://www.KeysToPowerProsperity.com today.
============================================================

About the author:
Alan Tutt is the creator of the world-famous Keys To Power
Mastery System available at http://www.KeysToPower.com. Alan has
recently created a new Resale Rights product called "Keys To
Power Prosperity" in which he shares all that he's learned to
attract windfall prosperity in any situation. Find out more by
visiting http://www.KeysToPowerProsperity.com today.

================================================================

Title: CRM

Author: Meredith Gossland

Article:
 The story of the emperor's new clothes is a fairy tale about
men who fooled the emperor into believing that they had made him
a beautiful suit of clothes. In fact they had not made anything.
The emperor went out in public wearing nothing but his underwear
because he didn't want to appear stupid since they had told him
only the wisest people could see the fine fabrics.When the
emperor went out in public a little child yelled..."The emperor
isn't wearing any clothes!" Today I am that child.

"CRM doesn't cover your mistakes or fix your problems and you
have been lied to about its ability to "manage" your client
relationships!" CRM is a system that is based on faulty logic.
The premise that companies can manage clients is foolish!

Business 101 will tell you that clients manage businesses. They
tell the company what to sell, when to sell it, how to sell it,
where to sell it, and will stop buying it on a whim depending
upon a long list of uncontrollable situations (they are getting
older, economic circumstances, politics, trends, health issues
etc etc.)

What does CRM do? It lulls CEOs, sales and marketing department
heads into believing that they can hold onto clients by using
data alone. CRM bogs down sales & marketing teams and creates
massive amounts of additional work, keeping them connected to
their computers instead of visiting clients. CRM requires
cleaning just like any other database and the larger the
database the more time it takes to clean. The sharing of
information within a company can, in some instances, actually
slow down the process of customer service, since more people are
now involved in decision making processes. The bottom line of
customer service is pushed to the side and direct mail marketing
moves forward. Direct mail marketing has abysmal response rates
and even if it was improved is a poor alternative to actually
communicating with clients.

Now is the time to go put on your clothes and fire the tailors!

You have spent a fortune in purchasing the software, you spent
thousands of dollars on man-hours used up in training and
retraining, sent memos and held staff meetings, paid tailors(I
mean consultants), and still are no closer to getting customer
loyalty than you were 6 months ago. As a matter of fact it may
be worse because client services have suffered while you spent
all this time getting CRM up and running. Cut your loses and run!

Now pull out a clean sheet of paper and write down this "to do"
list...

1. Set goals for customer service that involve "WOW" customer
service principles. Design a quality customer service program.
Set a start date and end date for evaluation purposes.

2. Read a book a week on client relationship marketing and "WOW"
customer service and give yourself a test to make sure you have
retained the information. Then USE it! Make sure all your
employees do the same to one degree or another.

3. Evaluate all your employees, are they happy, do the have a
vested interest in your success, would they want to be your
client? What is their body language on the job, enthusiastic,
angry, indifferent, bored? Get rid of dead weight! If a customer
is likely to meet your employees it MUST be a positive
experience. Pay your front line employees what they are worth.
Smiles and enthusiasm are worth at least $1.00 per hour.

3. Reduce advertising budget... increase marketing budget...
understand the difference.

4. Cut out or reduce systems that tend to isolate you from your
customers, voice mail mazes, advertising campaigns designed for
the general public, autoresponders, self help kiosks or
webpages, overseas customer service centers.

5. Increase communication through handwritten notes, visits with
clients, feed back and brainstorming sessions that put the
client and the business on the same side of the table as
partners, reduce outsourcing, reward good clients frequently,
use greeting cards with commerative stamps instead of postcards
with bulk postage ( Customers think, "If I'm not worth 37 cents
you don't need my business."), put some thought into client
gifts (diabetics don't appreciate candy) and finally ask, ask,
ask, ask, ask, ask, ask, for referrals! Then ask for referrals
again.

Don't look to CRM to solve the problems of customer loyalty.
Look at your relationships with your clients.

Meredith Gossland is owner of Lasting Impressions2, a Small
business marketing service, specializing in multicultural
marketing and high quality low cost customer service. she can be
reached at info@lastingimpressions2.com.
http://www.lastingimpressions2.com



About the author:
Owner Lasting Impressions 2 - Custom Business gift baskets,
greeting cards, Customer Service Tips
www.lastingimpressions2.com 

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