What Rich Internet Marketers Know That You Don't
By: Willie Crawford
Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to make money teaching others how to make money. We sent out these packets of flyers called "Big Mails." We sent them to people who answered out ads and sent us the postage or a self-addressed stamped envelope.
One of the most prevalent plans back then sold for $1. It offered to teach you how to make one hundred dollars a day stuffing envelopes. This plan cost you a dollar plus a self-addressed stamped envelope. When someone responded to your ad, you sent them a sheet of paper telling them to run the same ad and do the same things that you were doing. You also included flyers for other brilliant plans in the envelope :-)
Fast forward 25 years, and I found myself in that same world transposed online.
They were the same because in both cases I found myself in a world where there were tens of thousands of people offering to sell others information on how to finally break free of the rat-race and create their own outrageously profitable businesses.
They were the same, because in both cases, most of the people marketing this information had never achieved any major success at what they were teaching.
However, things turned out drastically different for me the second time around. I was actually able to achieve my goals, and I'd like to share with you how and why that happened. I'd like to share with you, some of my major discoveries.
First, the how and why...
The how is that a small voice in my head said, "What you're currently doing is insane!" The incestuous marketing of "plans" that we're all "pitching" to each other just has us all "running around in circles." That small voice, that you hear too, said, "This is not the answer, so where is it."
Unlike many, I listened to that voice, stepped back, and looked around for those who appeared to have discovered "the answer." Then I made a point of studying and analyzing everything they did. I read all that they wrote. I attended live events to meet, listen to, and question them. Most importantly, I used my own power of observation to SEE who was "walking the walk," and who just "talked a good story, but wasn't there yet".
I very quickly discovered that those who had uncovered some part of the real secret CHARGED you for teaching it to you. They had hundreds of people clamoring to be taught or given a helping hand. So they used their consulting fees to see who was serious AND as a means of allocating their most valuable asset - their time. So I became willing to pay for the guidance of those who could really teach me.
One of the first things I was taught was that I needed a radical shift in my belief system of what IS possible. Our belief of what we can accomplish is framed by what relatives and those around us have done. We need to frame it in terms of what those who have accomplished much more have done.
That re-framing occurred as I talked to online millionaires and saw how they actually viewed the world and interacted with it. My mentors and coaches had me feed my mind information and proof of what was possible. They had me totally saturate myself in the material, to the extent that even now I listen to it on my MP3 player while out jogging... it takes my mind off of the pain :-)
Here's the most significant discovery I made about what's happening in the online world... The real money online is being made by those selling real world products that solve problems.
The real money online is being made by those who educate their markets and then make it easy for them to buy. That's the most effective sales technique. Teach them and in the process bring them to the conclusion that your product is the only logical choice.
It's a FACT that people use the Internet to research topics of interest and to comparison shop. Then they often buy the item that they've researched offline. If your website is the one that educates them, and helps make the research easy, they'll flock to your website. It's that simple. While there, they may purchase the item of interest from you :-)
Another point that many online marketers are really missing is that people go online to buy ordinary tangible things! When one of my friend bought an motorhome (sight-unseen) over Ebay, that shocked me. When I heard that over 5 BILLION dollars worth of vehicles are sold over Ebay annually, that enlightened me.
People love to shop, and they get tremendous pleasure out of buying things for themselves and their loved ones. Offer them what they're looking for and they'll purchase it from your website. They purchase everything from cars and clothing, to computers and software, to books, to pet supplies, to vitamins and supplements, to flowers, and even houses over the Internet. If you're offering these items, in the right way, you will do very well!
If you need proof of what I have just stated, read the book, Success Alert. It was written by my friend, John Evans, who interviewed over 60 people making up to eighteen million a year doing just what I described. Grab a copy today and devote an evening to absorbing the knowledge and business wisdom contained within these in-depth interviews. Get a copy from: ==> http://WillieCrawford.com/finally.html
The very powerful examples in this book will make a believer out of many. They will show you how people are quietly making millions providing people with tangible products that they WANT.
This book won't totally solve the problem for everyone. There will still be those who will say, "Yeah, they did it, but I can't." Some even go as far as to imply that God doesn't want them to succeed in a big way. They believe that they are intended to suffer and never break out of the struggle.
Listen - we live in a world of unimagined riches! There is more than enough to go around. What keeps most of us from getting those things we want is that we aren't open to receiving them. I don't want to get mystical or anything, but every major religion, and way of thinking in the world, teaches that if you ask you will receive. There's just a correct way of asking that we often don't understand.
A good course for drastically shifting your thinking of what you CAN accomplish and what this world will give you is by Dr. Robert Anthony. This couse was life-changing enough that I devoted a full week exclusively to studying it when I first discovered it. Grab a copy, and begin to understand many things in a totally different light by visiting: ==> http://eliteinnercircle.com/reports/c/6E
So... it takes offering the right products...things that people want. It also takes believing that you can do it enough to really go for it. For many of us, it also takes proof... we need to see examples of people doing it.
All of these are right before you. That's why I needed to have this talk with you. I'm a little confused at to why so many refuse to see what is so obvious. I'm a little confused, but not totally confused. I acknowledge that some people "deep down inside" don't want success. They're afraid of it, or don't believe that they deserve it.
If you want to know how to actually build a thriving online business, I've just revealed it to you. I speak with numerous shining examples of those doing it EVERY week. They share with me things that I can probably never share with you directly. I treasure their confidence and that's a part of why they open up to me so. I've probably already shared too much... we'll see if THEY stop talking to me :-)
Copyright 2004 Willie Crawford
About The Author
Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop. Subscribe to Willie's free course at: http://williecrawford.com/
Cyber Crooks Go "Phishing"
By: Jim Edwards
"Phishing," the latest craze among online evil-doers, has nothing to do with sitting at the end of a dock on a sunny afternoon dangling a worm to entice hungry catfish.
But, if you take their bait, this new breed of online con artist will hook you, reel you in, and take you for every dollar you have... or worse.
"Phishing" describes a combination of techniques used by cyber crooks to bait people into giving up sensitive personal data such as credit card numbers, social security numbers, bank account numbers, dates of birth and more.
Their techniques work so well that, according to FraudWatchInternational.com, "phishing" rates as the fastest growing scam on the Internet.
Here's the basic pattern for a "phishing" scam...
You receive a very official email that appears to originate from a legitimate source, such as a bank, eBay, PayPal, a major retailer, or some other well known entity.
In the email it tells you that something bad is about to happen unless you act quickly.
Typically it tells you that your account is about to get closed, that someone appears to have stolen your identity, or even that someone opened a fraudulent account using your name.
In order to help straighten everything out, you need to click a link in the email and provide some basic account information so they can verify your identity and then give you additional details so you can help get everything cleared up.
Once you give up your information... it's all over but the crying!
After getting your information, these cyber-bandits can empty your bank accounts, deplete your PayPal accounts, run up your credit card balances, open new credit accounts, assume your identity and much worse.
An especially disturbing new variation of this scam specifically targets online business owners and affiliate marketers.
In this con, the scammer's email informs you that they've just sent $1,219.43 (or a similar big but believable amount) in affiliate commissions to you via PayPal.
They need you to log into your PayPal account to verify receipt of the money and then email them back to confirm you got it.
Since you're so excited at the possibility of an unexpected pay day, you click the link to go to PayPal, log in, and BANG! They have your PayPal login information and can empty your account.
This new "phishing" style scam works extremely well for 2 basic reasons.
First, by exploiting your sense of urgency created by fear or greed, crooks get you to click the link and give them your information without thinking.
Second, the scammers use a variety of cloaking and spoofing techniques to make their emails and websites appear totally legitimate, making it extremely hard to spot a fake website, especially when they've first whipped you into an emotional frenzy.
The good news, however, is that you can protect yourself relatively easily against this type of cyber-crime with basic software and common sense.
Most of these scams get delivered to you via Spam (unsolicited email), so a good spam blocker will cut down on many of them even making it to your inbox.
If you receive an email that looks legitimate and you want to respond, Stop - Wait - Think!
Verify all phone numbers with a physical phone book or online phone directory like www.Verizon.com or www.ATT.com/directory/ before calling.
Look for spelling and grammatical errors that make it look like someone who doesn't speak English or your native language very well wrote it.
Never click the link provided in the email, but go directly to the website by typing in the main address of the site yourself (example: www.paypal.com or www.ebay.com).
Forward the email to the main email address of the website (example: support@paypal.com) or call the customer service number on the main website you typed in yourself and ask if it is in fact legitimate.
Above all remember this:
Your bank, credit card company, PayPal, eBay and anyone else you deal with online already knows your account number, username, password or any other account specific information.
They don't need to email you for ANY reason to ask you to confirm your information -- so NEVER respond to email requests for your account or personal details.
About The Author
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
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