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What Size Body Section Ranks Highest?
By: Jon Ricerca
This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K) to rank well with the leading search engine, this article conclusively answers that question… with a completely different answer.
The methodology is really quite simple for this question. I gathered the results of the queries naturally performed last month by myself and three associates using Yahoo and Google. I then visited each page and wrote down the size of the body section of the page. Those sizes were then tabulated for the top 20 rankings and converted into a normalized “ranking correlation”.
The resulting number shows each group of body section sizes normalizing into a number between –100 and +100 showing the likelihood of being ranked higher/lower. A value of +100 shows that all 10 rankings were in the proper order to show that pages of the studied size ALWAYS rank HIGHER than pages of another size. A value of –100 shows that all 10 rankings were in the proper order to show that pages of the studied size ALWAYS rank LOWER than pages of another size. Numbers in between show the varying likelihood of rankings proportionally between –100 and +100.
That is the number you see on the Y-axis. On the X-axis, we have groups of page sizes varying from 0 to >100K bytes. Here are the graphs for Yahoo and Google:
http://www.searchenginegeek.com/graphs/dey02.gif
http://www.searchenginegeek.com/graphs/deg02.gif
(Note to Webmasters: Feel free to hot link to the above graphs or even copy them to your own site. Also feel free to delete this note.)
There is an obvious correlation on Google, which shows that body sections of a size between 50K and 60K generally rank much higher than shorter or longer bodies. The Yahoo graph is a bit more erratic, but also shows a nice peak at 60-70K (and another one at 20-30K). This goes against the popular belief that states that shorter pages rank highest. The popular belief is shown to be completely inaccurate with this study.
Notes:
1. For the purposes of this test, the actual body section size in bytes was used. The page was saved to disk and then everything before the body tag and after the end body tag were deleted. The resulting size of the file as reported by the operating system was used. Graphics and any other external references were completely ignored.
2. Over 1,000 queries and over 10,000 sites were examined for this study.
3. There was no exercise to attempt to isolate different keywords. I merely took a random sampling of the queries performed by myself and three associated during the prior month.
Conclusion:
Pages with a body section size between 50K and 70K rank best on the two leading search engines!
This is merely a correlation study, so it cannot be determined from this study whether the leading search engine purposefully entertains this factor or not. The actual factors used may be far distant from the factor we studied, but the end result is that this search engine does, in fact, rank pages between 50K and 60K higher than pages of other sizes.
Copyright 2004 Jon Ricerca
About The Author
Jon Ricerca is the lead researcher and author of the Search Engine Ranking Factor reports at Search Engine Geek. For more information, please visit: http://www.SearchEngineGeek.com
Cellphone Etiquette for the Clueless
by:
There are very few people in this world who posses the kind of social graces intrinsic to the characters in an Austen novel. Some would argue the children of the “information revolution” lack social propriety altogether. Despite the rumours that etiquette is dead, many of us do manage to exercise a little common courtesy toward our fellow man. After all etiquette exists simply to make the whole society caper a little less confrontational. The introduction of wireless communication has taken social interaction to an unprecedented level. Mobile technology allows people to communicate regardless of time or location, giving rise to a raft of contemporary etiquette concerns. Foremost among these concerns is consideration for the sensibilities of those in our physical presence when we take a call. Is it impolite, for example, to conduct a phone conversation whilst engaged in a carnal act? The contemporary socialite must also extend courtesy to the absent caller. Is it offensive to conduct a telephone conversation whilst using the toilet? This article offers guidance to the bewildered and brutish.
1. It is a truth universally acknowledged that cell phones must be switched off in the theatre. There is absolutely no excuse. Offenders shall be tarred and feathered. Obviously, this also applies to the cinema, the symphony and spoken word and performance art. Rock concerts and hip-hop shows are generally considered exempt, however, a punter with his fingers in his ears screaming “Huh? huh? huh?” into his cell is a frightful sight.
2. When piloting an automobile, use a hands-free device or resist answering incoming calls. Not only is it dangerous to talk and drive, it is illegal in many countries. Care should be taken not to incite road rage in other motorists. Furthermore, chatting vacuously on your cell while mounting the footpath will pique pedestrians.
3. Conducting loud cell phone conversations on public transport should be avoided at all costs. To believe that other commuters ought to be interested in your conversation is narcissistic at best, to subject travelers to your confabulation is an indulgence. Moreover, as one clever blogger puts it, there is a special circle of Hell reserved for people who, upon buying a new phone, cycle through every available tone on the bus or train on the way home.
4. When in the company of others, neither take nor make telephone calls. Nothing is more irksome than being spurned by a friend whose frequent cell phone conversations take precedence over live tete-a-tete. Answering an incoming call in an interview or business meeting is a faux-pas that is to be avoided at all costs.
To observe basic cell phone etiquette is neither difficult nor inconvenient. Technology such as cell phones create many possibilities for the advancement of society; society is founded upon mutual regard for one another. Always refer to the fundamental principle of good manners: treat others as you yourself wish to be treated. As for holding a cell phone conversation on the toilet...ignorance is bliss.
About The Author
Emily Sims has published several articles on ringtone (ringtones.foovely.com) culture, and mobile content related issues. Emily contributes to a weblog, The Foovely Files (blog.foovely.com), which she hopes someone, somewhere is reading.
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