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By: Evelyn Lim
Niche markets are small specific markets. Individuals or businesses are
grouped together for niche marketing if they share similar interests or
needs. For instance, females who play golf can be considered a niche
market. Reaching as many people in the same niche is necessary to
making your small business work. However, if you are an online business
start-up, finding your target audience may be challenging in the
beginning.
One way to quickly finding your target audience is if you submit articles to article directories as a way of marketing. People reading your articles on a niche topic and who clicks through on the author’s resource box to your website are likely to be your targeted audience. If you are female but don’t play golf, you would probably not be reading an article that teaches on getting the perfect golf swing. However, a female that does play golf is more likely to read one with a topic that says “How a Female Golfer Can Improve Her Distance”. As you can see, finding your prospective customers in this manner reaps much direct benefits. A good marketing strategy is one that involves focusing your articles on sharing information whilst your site (via a winning sales letter) does the job of converting the targeted audience to clients.
It is important, therefore, that when you submit an article, you should look for article directory sites that will be visited by your niche market. If the article directory site is a general one, then ensure that you submit your article to the appropriate category.
Writing articles entails some knowledge, but you do not have to be an expert writer. Your article should be focused on solving an issue or problem for your reader. For article topics, think of common questions that are likely to be asked regarding that niche business. Using keywords that are easily identifiable by your niche market within your articles will further ensure that your audience can easily find your writings.
Compared with other forms of marketing, writing articles is almost free. You may find some small fees associated with publishing, but they are nothing compared to the high cost of placing ads or doing mailing promotions. Thus, website promotion through articles is a good idea especially if you, as a small business owner, have a limited marketing budget to begin with.
Writing and submitting articles for niche marketing may seem a tedious exercise to first-timers. But after you get the hang of it, marketing via articles can be a really easy and effective way to promote your small niche business. What is also highly rewarding is that you can build your credibility through the content you share. Thereafter, as you submit more and more quality content articles for the same niche market, traffic to your site will steadily increase.
By: Knut Holt
If you have a website with some traffic, you can make money by having
links to merchants' online shops on your site. If someone goes through
your links into the shop of the merchant, and buys something, you earn
commission from the sale, between 5% and 40% depending on type of
merchant. Some merchants also pay for each click or each lead. A lead
is a new visitor to the shop that asks for more information or prize
offers.
People or companies having these links on their web-sites, are called affiliates, and the links are called affiliate links. The administrative infrastructure by the merchant that the affiliate register into, in order to get the linking code, is called an affiliate program.
To register into an affiliate program is usually free, and through the program you get freely all you need to make the linking code, to monitor the traffic through your links, and to see what commission you have earned.
An affiliate program is not a MLM program, since the affiliates only earn from sales, leads or clicks.
However, in many programs you can recruit other affiliates and earn some commission from the sales made by the recruited affiliates too.
There are also common networks operated by third-part companies where several merchants use a common software and administrative infrastructure to recruit affiliates and monitor the traffic from affiliates. These are called affiliate networks. Both the merchants and potetial affiliates register into the network, and the affiliates can find links to the online shops of hundreds of merchants to use at their web-site. Examples of affiliate networks are Commission Junction and Clixgalore.
From my experience, the best affiliate programs are for merchants selling alternative health items or items for erotic improvements. I also have good experience with programs in the fields skincare, cosmetics and hobby.
What will work best for you, will however depend upon the kind of traffic you have, and the interests of people visiting your site.
By: Knut Holt
If you have a website with some traffic, you can make money by having
links to merchants' online shops on your site. If someone goes through
your links into the shop of the merchant, and buys something, you earn
commission from the sale, between 5% and 40% depending on type of
merchant. Some merchants also pay for each click or each lead. A lead
is a new visitor to the shop that asks for more information or prize
offers.
People or companies having these links on their web-sites, are called affiliates, and the links are called affiliate links. The administrative infrastructure by the merchant that the affiliate register into, in order to get the linking code, is called an affiliate program.
To register into an affiliate program is usually free, and through the program you get freely all you need to make the linking code, to monitor the traffic through your links, and to see what commission you have earned.
An affiliate program is not a MLM program, since the affiliates only earn from sales, leads or clicks.
However, in many programs you can recruit other affiliates and earn some commission from the sales made by the recruited affiliates too.
There are also common networks operated by third-part companies where several merchants use a common software and administrative infrastructure to recruit affiliates and monitor the traffic from affiliates. These are called affiliate networks. Both the merchants and potetial affiliates register into the network, and the affiliates can find links to the online shops of hundreds of merchants to use at their web-site. Examples of affiliate networks are Commission Junction and Clixgalore.
From my experience, the best affiliate programs are for merchants selling alternative health items or items for erotic improvements. I also have good experience with programs in the fields skincare, cosmetics and hobby.
What will work best for you, will however depend upon the kind of traffic you have, and the interests of people visiting your site.
By: Kerri Salls
I was slowed down when my computer crashed and I had no data, no
address book and not even my passwords to get back online. I didn’t
think I was doing anything remarkable by bouncing back to productivity
even with this handicap for a week. But from the feedback I’ve had from
more than a few people, it seems paralysis would have been the
acceptable common option.
Yes, I got slowed down, but nothing critical was lost and no appointments missed. Why? Internal reserves, resources and drive. How do you survive in business today without your computer (or maybe it’s when your cell phone drops in the lake or your Ipod gets lost)?
There were three parts to my personal survival. They are:
A. Resourcefulness -- When things don’t go your way, you can have a pity party and choose to be paralyzed. Or you can decide to dig in to your reserves and available resources to propel you forward in spite of obstacles. I start with a simple question: What’s the most important thing that needs to be done now and how do I do it (options)?
It’s a matter of choosing to get the work done and keeping your priorities in order, or using this problem (any problem) as an excuse to procrastinate, or wallow in self-pity, or give up.
B. Intestinal Fortitude -- This was my father’s term for the drive, determination, guts, stamina and the like to find a way or make a way when you hit a roadblock. Intestinal fortitude keeps you going because the vision is clear, your passion is unquenchable and you are a winner – and winners never quit.
Of course when a glitch happens, what matters is how you handle it, not deny it. Handling a problem head on, gives you an action plan. Action puts you in control. When you are in control, the fear and panic can’t control you.
If a glitch with your computer is enough to put your whole business at risk, maybe you need a dose of intestinal fortitude to make some hard decisions to reduce that risk in the future, e.g. strategic investments in your infrastructure, etc. Look at the cost of the investment compared to the direct cost or opportunity costs of a week offline (think salaries, sales, customer loyalty, customer satisfaction, product delays, and shipping delays).
C. Planning -- In this case, I was indeed lucky. The three days after the disk crash had already been blocked out to work on my three-year vision and budget to get there and the detailed plans for 2006. My schedule was already cleared of appointments, deadlines or correspondence.
As business owners, we all need some reflection time to lift our sights and take a longer view of where we are going, otherwise, it's possible to short-change yourself and the business.
The silver lining of my system crash was that without my own computer, I couldn’t be tempted to procrastinate or avoid the soul-searching and reflection this process requires. I was able to really concentrate on what I want to do professionally and personally for the next 12-36 months.
Putting a timeline to the vision and goals accelerates the business momentum and recharges my batteries for the next 90 days to set it all in motion. Try it.
By: Greg Lietz
When I think of Pay Per Click, I think of a marketing strategy that has
two different sides - one where you pay for published ads and one where
you get paid for publishing ads. Somebody is always paying for the
click, whether it is you clicking on someone's ad or another person
clicking on your ad. Pay Per Click depends on how you look at who is
paying.
If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.
In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.
Note that Google Adwords and Google Adsense compliment each other and are in fact, the inverse of each other.
Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Adwords.html to get informed on how to make the most of a Google Adwords campaign as a tool to make money.
Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html to get informed on how to make the most of having Adsense ads on your site for generating an automatic income.
Another type of ad that is gaining in popularity is the Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a picture and a description of the product, the best deals where the product can be purchased and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html to get all the tips you need to properly place your Chitika eMiniMall ad on your site for another great way towards an automatic income.
Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.
There are several other pay per click networks available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.
By: Donald Nelson
Picture this scene, an adolescent boy walks into a barber shop and says
to the barber, “Don’t touch me, I’m only here because my mom forced
me.” Search engine optimizers are sometimes put into the position of
the barber. They are knowledgeable and willing to work on their
client’s site, but the client doesn’t want any modifications done to
the text that is visible on her web pages. This kind of dilemma occurs
due to general misconceptions about search engine optimization. Let’s
look at these misconceptions.
1. SEO only involves writing meta tags and working on “invisible” code
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.
It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.
So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.
2. Search Engine Optimization is Tricking the Search Engines
Some clients say, “Don’t touch the visible copy but put in the modifications invisibly.” Using invisible text is something that can get you banned from a search engine. The main purpose of search engine optimization is to give your website the best possible chance to come up in good positions when someone makes a query for your keywords or key phrases. The key to doing this is to design web pages and write copy that is intelligible to search engines, without sacrificing the experience and understanding of your end-users, the people who visit your site. So, don’t ask your SEO professional to try to trick the search engines, but work with him or her to present your website in the best possible way.
3. Search Engine Optimization deals mainly with onsite modifications
Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already highly regarded by the search engines and by the public in general.
4. Search Engine Optimization works instantly
Don’t expect to get a flood of traffic right after your site has been optimized. Some search engines work in a fairly rapid manner, but the main search engine at the present moment, Google, is believed to have deliberately put an aging delay into its algorithm. This means that it may take several months before your site makes it into the top results for your particular category, especially if it is a newly created site. During this initial period you will also have to consider using other promotional methods such as pay per click advertising, article marketing, joint ventures, paid advertising in ezines and offline advertising.
So, the next time you work with a search engine optimizer, let him or her go about the task of making your website both user friendly and search engine friendly.
By: Anton Cheranev
Business websites are a necessity in today's society and the internet
is only as good as its links. Without links, the internet simply would
not be able to exist. To ensure a quality World Wide Web continues, you
must provide links that your customers might be interested in. Linking
to other sites helps tell the customers which products you use and
trust. It also forms a bond of trust between you and other sites.
Moreover, it can improve your own site by associating with other
products that customers both know and trust and by giving you an
increased level of visibility. There are two kinds of links you should
include in your site. You should include a general links section for
the benefit of your customers, and you should include a reciprocal
links section to help you and other businesses as well as your
customers.
There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.
Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.
Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.
General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.
This process is fairly simply, but there are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.
Once you've done that, it is time to start sifting through your results. Bookmark any sites that look promising.
When you've made your final choices, it is time to draft a letter to the webmaster of each site you're considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.
The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.
The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.
By: Petr Sejba
Just finished your first website? So it's the time to look for some
hosting and make a choise. Your first qustion probably will be whether
to choose free or paid hosting service. Let's have a look at some
advantages and disadvantages of these solutions.
Free web hosting:
(+) It's for free. You don't need to pay for domain name.
(-) Your URL will be something like username.freehost.com or freehost.com/username. As I noticed above, the advantage is that you don't need to pay for domain. But note that if you move your website to another provider in the future you can loose some or all your traffic (there are some solutions how to solve this problem but it is not the point of this article).
(-) Your provider will probably include ads to your pages - usually 1 or 2 banners, sometimes popup windows. If you plan to use banner exchange on your site read carefully their Terms and conditions. Some free hosts doesn't allow it.
(-) Free hosts usually allow lower bandwidth then paid hosts and a lot of them don't offer futures like PHP and MySQL.
(-) A lot of free hosts change their Terms and conditions during some time. If your free host offers hosting wihtout ads now, don't be surprised when banner or popup appears on your site in the future.
(-) Sometimes happens that free hosts cancel their free service and longer offer paid hosting only. In this case you have only 2 choises - pay them or loose your website.
Paid web hosting:
(+) You can host your own domain. If you decide to change the web hosting provider in the future, you easily transfer the domain to the new provider and don't loose your traffic.
(+) Most paid hosts offer 24/7 support via email or live chat and some of them provide toll-free phone support.
(+) You can expect better uptime then on free host. Some paid hosts offer uptime guarantee.
(+) Paid hosts usually offer enough disk space and bandwidth. Futures like PHP and MySQL are standard. Even if you are not programmer you can download plenty of free PHP scripts from internet.
(-) Paid hosting cost money :o)
Before you make the decision if choose free or paid host you should answer this question: How big ambitions do I have with my website? If you are starting small personal page for your friends consist of a few *.html files then free host will be sufficient. In case you plan to run serious business website, need PHP, database and don't want ads on the site I recommend to look for quality paid host.
By: James Bull
It's bad enough when your internet connection stops working for a
while. Imagine finding out that it had ceased to exist. Permanently.
Suppose you woke up tomorrow and discovered the internet had disappeared overnight. Email, websites, the whole lot. Gone.
You could look at the bright side. No more spam, computer viruses or worrying about protecting our children from internet nasties. Surely we would be better off.
You might declare that it would really make little difference to the human race. After all, only ten per cent of the world's population have access to the internet and some of them never use it anyway.
However, when you look further, the implications are scary indeed. Online communication is integral to the way the world works. This means more than the personal convenience of paying bills electronically, or sending emails instead of faxes.
Without the internet, banks would not be able to transfer money, stock exchanges would shut down and airlines would stop flying. Just for starters.
The world's economy would fall in a heap. That would affect everybody, everywhere.
It's a hypothetical situation, but it makes you think. The internet touches all of us. We have become dependent on it.
By: Anton Cheranev
Business websites are a necessity in today's society and the internet
is only as good as its links. Without links, the internet simply would
not be able to exist. To ensure a quality World Wide Web continues, you
must provide links that your customers might be interested in. Linking
to other sites helps tell the customers which products you use and
trust. It also forms a bond of trust between you and other sites.
Moreover, it can improve your own site by associating with other
products that customers both know and trust and by giving you an
increased level of visibility. There are two kinds of links you should
include in your site. You should include a general links section for
the benefit of your customers, and you should include a reciprocal
links section to help you and other businesses as well as your
customers.
There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.
Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.
Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.
General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.
This process is fairly simply, but there are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.
Once you've done that, it is time to start sifting through your results. Bookmark any sites that look promising.
When you've made your final choices, it is time to draft a letter to the webmaster of each site you're considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.
The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.
The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.
By: Evelyn Lim
Want to know how to increase publicity for your website, in a sure and
steady way? You may not realize it but many website operators use the
same trick to generate traffic for virtually nothing.
Which is? Write content-rich and focused articles and submit to directory sites, other people's sites and ezines. This process is called article writing and article marketing.
Now, why would an ezine publisher or website owner want to post your targeted articles on their websites or use your articles for their mailing lists? The answer is that not many can produce tons of content that is specific and focused. And tons of high quality content helps to build traffic to their sites and loyal subscribers to their mailing lists.
Here is where your article comes in. In exchange for a byline and a link to your site (called a "resource box"), you allow website owners to use your content as it is. No one is allowed to make any changes to your article without your permission.
Here are some other advantages for article writing and article marketing:
* Gain "Expert" Status when you share your knowledge and expertise. Just look at the people who write newspaper columns. You get to appear like an expert when your articles are posted in a couple of article directory websites and when you write on a variety of topics pertaining to the same niche area.
* You can do some nifty preselling. This is especially if your article appeals to a niche audience hungry for some specific information. That way, you've already presold yourself, when they click over to your site.
* You get more links to your site. Then, you'd be able to enhance your search engine positioning just by your "link popularity". Once your article is posted on another person's website or an article directory, it is likely that it will stay there for a long time.
* You are providing an excellent tool to help your affiliates. Your affiliates are likely to promote you more often and more effectively compared to those who don't provide such help.
* It is also excellent for building an opt-in email list. Statistics show that on average, a prospect visits your website seven times before clicking a buy order. A constant stream of emails (with his/her permission) at regular intervals can help break down "defences" and build relationships. In addition, once the relationship is build, back end sales or sales of other products and services become easier.
So, do you need to have a flair for writing in order for you to write? Absolutely not. You just need to remember just two simple rules:
* Put down your thoughts naturally. Just like how you would explain to a friend about this subject over a cup of tea.
* Write simply. Bad grammer does not help. Complicated sentences and sentences that go on and on forever may not help you get your message across. So make your article an easy read.
Now, what is an easy way to get started on writing? Think of key problems that your audience is likely to have and then write an article that provides the solution. A few key examples here should help kick-start your writing:
10 ways to help you.....
5 extremely useful resource tips that you should know about....
7 time saving tips to....
1 breakthrough tip that.....
You can organize your article in this manner: an introduction (you can identify the problems that your readers are facing and your own short story or experiences), the list of points (the "solution") and a concluding paragraph (asking your readers to take some action).
After you finished writing, get someone to vet through your article. Alternatively, you can wait some time later and take a look at your article again. Improve it and check for grammer and spelling.
Then, it's time for article marketing. Submit your article to article announcement lists and article directories like http://www.ArticleMap.com. In your submission, make sure your articles comply with specific guidelines required by the publisher.
Article marketing can generate visitor traffic to your website as your articles get published and syndicated across the world. As you write and submit more articles, traffic to your site will definitely pick up speed!
High quality web hosting services at a low cost. Includes web tools that will make your hosting experience exceptional. Cheap Web Hosting, Domain Hosting, Domain Name
5000mb hosting: $3. 95 without setup fee, 99. 9% uptime guarantee; domain:$8. 75/yr and below; money earn chance and idea.
Reap Benefits When You Submit Articles For Niche Marketing
By: Evelyn Lim
One way to quickly finding your target audience is if you submit articles to article directories as a way of marketing. People reading your articles on a niche topic and who clicks through on the author’s resource box to your website are likely to be your targeted audience. If you are female but don’t play golf, you would probably not be reading an article that teaches on getting the perfect golf swing. However, a female that does play golf is more likely to read one with a topic that says “How a Female Golfer Can Improve Her Distance”. As you can see, finding your prospective customers in this manner reaps much direct benefits. A good marketing strategy is one that involves focusing your articles on sharing information whilst your site (via a winning sales letter) does the job of converting the targeted audience to clients.
It is important, therefore, that when you submit an article, you should look for article directory sites that will be visited by your niche market. If the article directory site is a general one, then ensure that you submit your article to the appropriate category.
Writing articles entails some knowledge, but you do not have to be an expert writer. Your article should be focused on solving an issue or problem for your reader. For article topics, think of common questions that are likely to be asked regarding that niche business. Using keywords that are easily identifiable by your niche market within your articles will further ensure that your audience can easily find your writings.
Compared with other forms of marketing, writing articles is almost free. You may find some small fees associated with publishing, but they are nothing compared to the high cost of placing ads or doing mailing promotions. Thus, website promotion through articles is a good idea especially if you, as a small business owner, have a limited marketing budget to begin with.
Writing and submitting articles for niche marketing may seem a tedious exercise to first-timers. But after you get the hang of it, marketing via articles can be a really easy and effective way to promote your small niche business. What is also highly rewarding is that you can build your credibility through the content you share. Thereafter, as you submit more and more quality content articles for the same niche market, traffic to your site will steadily increase.
Article Source: http://www.iwantcontent.com
Evelyn Lim owns and manages an article directory site, with more than 100 topic categories and a growing database of quality articles. To submit your articles or if you are a publisher looking for reprint articles, please visit www.ArticleMap.com.
Free Affiliate Programs - an instrument to earn money online
By: Knut Holt
People or companies having these links on their web-sites, are called affiliates, and the links are called affiliate links. The administrative infrastructure by the merchant that the affiliate register into, in order to get the linking code, is called an affiliate program.
To register into an affiliate program is usually free, and through the program you get freely all you need to make the linking code, to monitor the traffic through your links, and to see what commission you have earned.
An affiliate program is not a MLM program, since the affiliates only earn from sales, leads or clicks.
However, in many programs you can recruit other affiliates and earn some commission from the sales made by the recruited affiliates too.
There are also common networks operated by third-part companies where several merchants use a common software and administrative infrastructure to recruit affiliates and monitor the traffic from affiliates. These are called affiliate networks. Both the merchants and potetial affiliates register into the network, and the affiliates can find links to the online shops of hundreds of merchants to use at their web-site. Examples of affiliate networks are Commission Junction and Clixgalore.
From my experience, the best affiliate programs are for merchants selling alternative health items or items for erotic improvements. I also have good experience with programs in the fields skincare, cosmetics and hobby.
What will work best for you, will however depend upon the kind of traffic you have, and the interests of people visiting your site.
Article Source: http://www.iwantcontent.com
Knut Holt is an internet consultant and marketer focusing on health items. At this site you can learn more about some good affiliate programs and the products of these programs:--- www.abicana.com/affiliatenetworks.htm ---Free to reprint with the author's name and link.
Free Affiliate Programs - an instrument to earn money online
By: Knut Holt
People or companies having these links on their web-sites, are called affiliates, and the links are called affiliate links. The administrative infrastructure by the merchant that the affiliate register into, in order to get the linking code, is called an affiliate program.
To register into an affiliate program is usually free, and through the program you get freely all you need to make the linking code, to monitor the traffic through your links, and to see what commission you have earned.
An affiliate program is not a MLM program, since the affiliates only earn from sales, leads or clicks.
However, in many programs you can recruit other affiliates and earn some commission from the sales made by the recruited affiliates too.
There are also common networks operated by third-part companies where several merchants use a common software and administrative infrastructure to recruit affiliates and monitor the traffic from affiliates. These are called affiliate networks. Both the merchants and potetial affiliates register into the network, and the affiliates can find links to the online shops of hundreds of merchants to use at their web-site. Examples of affiliate networks are Commission Junction and Clixgalore.
From my experience, the best affiliate programs are for merchants selling alternative health items or items for erotic improvements. I also have good experience with programs in the fields skincare, cosmetics and hobby.
What will work best for you, will however depend upon the kind of traffic you have, and the interests of people visiting your site.
Article Source: http://www.iwantcontent.com
Knut Holt is an internet consultant and marketer focusing on health items. At this site you can learn more about some good affiliate programs and the products of these programs:--- www.abicana.com/affiliatenetworks.htm ---Free to reprint with the author's name and link.
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Survival Without Computers
By: Kerri Salls
Yes, I got slowed down, but nothing critical was lost and no appointments missed. Why? Internal reserves, resources and drive. How do you survive in business today without your computer (or maybe it’s when your cell phone drops in the lake or your Ipod gets lost)?
There were three parts to my personal survival. They are:
A. Resourcefulness -- When things don’t go your way, you can have a pity party and choose to be paralyzed. Or you can decide to dig in to your reserves and available resources to propel you forward in spite of obstacles. I start with a simple question: What’s the most important thing that needs to be done now and how do I do it (options)?
It’s a matter of choosing to get the work done and keeping your priorities in order, or using this problem (any problem) as an excuse to procrastinate, or wallow in self-pity, or give up.
B. Intestinal Fortitude -- This was my father’s term for the drive, determination, guts, stamina and the like to find a way or make a way when you hit a roadblock. Intestinal fortitude keeps you going because the vision is clear, your passion is unquenchable and you are a winner – and winners never quit.
Of course when a glitch happens, what matters is how you handle it, not deny it. Handling a problem head on, gives you an action plan. Action puts you in control. When you are in control, the fear and panic can’t control you.
If a glitch with your computer is enough to put your whole business at risk, maybe you need a dose of intestinal fortitude to make some hard decisions to reduce that risk in the future, e.g. strategic investments in your infrastructure, etc. Look at the cost of the investment compared to the direct cost or opportunity costs of a week offline (think salaries, sales, customer loyalty, customer satisfaction, product delays, and shipping delays).
C. Planning -- In this case, I was indeed lucky. The three days after the disk crash had already been blocked out to work on my three-year vision and budget to get there and the detailed plans for 2006. My schedule was already cleared of appointments, deadlines or correspondence.
As business owners, we all need some reflection time to lift our sights and take a longer view of where we are going, otherwise, it's possible to short-change yourself and the business.
The silver lining of my system crash was that without my own computer, I couldn’t be tempted to procrastinate or avoid the soul-searching and reflection this process requires. I was able to really concentrate on what I want to do professionally and personally for the next 12-36 months.
Putting a timeline to the vision and goals accelerates the business momentum and recharges my batteries for the next 90 days to set it all in motion. Try it.
Article Source: http://www.iwantcontent.com
Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at www.breakthrough-business-school.com/newsletter.shtml
Pay Per Click Advertising And Marketing
By: Greg Lietz
If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.
In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.
Note that Google Adwords and Google Adsense compliment each other and are in fact, the inverse of each other.
Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Adwords.html to get informed on how to make the most of a Google Adwords campaign as a tool to make money.
Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html to get informed on how to make the most of having Adsense ads on your site for generating an automatic income.
Another type of ad that is gaining in popularity is the Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a picture and a description of the product, the best deals where the product can be purchased and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html to get all the tips you need to properly place your Chitika eMiniMall ad on your site for another great way towards an automatic income.
Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.
There are several other pay per click networks available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.
Article Source: http://www.iwantcontent.com
Greg Lietz is a freelance writer and businessman. His articles provide content about web site marketing strategies and PPC Strategies.
Misconceptions About Search Engine Optimization
By: Donald Nelson
1. SEO only involves writing meta tags and working on “invisible” code
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.
It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.
So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.
2. Search Engine Optimization is Tricking the Search Engines
Some clients say, “Don’t touch the visible copy but put in the modifications invisibly.” Using invisible text is something that can get you banned from a search engine. The main purpose of search engine optimization is to give your website the best possible chance to come up in good positions when someone makes a query for your keywords or key phrases. The key to doing this is to design web pages and write copy that is intelligible to search engines, without sacrificing the experience and understanding of your end-users, the people who visit your site. So, don’t ask your SEO professional to try to trick the search engines, but work with him or her to present your website in the best possible way.
3. Search Engine Optimization deals mainly with onsite modifications
Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already highly regarded by the search engines and by the public in general.
4. Search Engine Optimization works instantly
Don’t expect to get a flood of traffic right after your site has been optimized. Some search engines work in a fairly rapid manner, but the main search engine at the present moment, Google, is believed to have deliberately put an aging delay into its algorithm. This means that it may take several months before your site makes it into the top results for your particular category, especially if it is a newly created site. During this initial period you will also have to consider using other promotional methods such as pay per click advertising, article marketing, joint ventures, paid advertising in ezines and offline advertising.
So, the next time you work with a search engine optimizer, let him or her go about the task of making your website both user friendly and search engine friendly.
Article Source: http://www.iwantcontent.com
Donald Nelson is a web developer, editor and social worker. He is the proprietor of A1-Optimization www.a1-optimization.com and provides search engine optimization, copywriting, reciprocal linking and article marketing services.
How Exchanging Links With Other Sites Improves Your Own
By: Anton Cheranev
There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.
Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.
Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.
General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.
This process is fairly simply, but there are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.
Once you've done that, it is time to start sifting through your results. Bookmark any sites that look promising.
When you've made your final choices, it is time to draft a letter to the webmaster of each site you're considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.
The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.
The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.
Article Source: http://www.iwantcontent.com
Don't pay a dime for any ebook, marketing course or software program until you've read this groundbreaking document... Get everything you need to make money online including over 30 time-saving, profit-producing, influence-expanding tools and software programs absolutely *FREE*... www.myinstanthomebusiness.com/dotcomology.html
Free or Paid Web Hosting?
By: Petr Sejba
Free web hosting:
(+) It's for free. You don't need to pay for domain name.
(-) Your URL will be something like username.freehost.com or freehost.com/username. As I noticed above, the advantage is that you don't need to pay for domain. But note that if you move your website to another provider in the future you can loose some or all your traffic (there are some solutions how to solve this problem but it is not the point of this article).
(-) Your provider will probably include ads to your pages - usually 1 or 2 banners, sometimes popup windows. If you plan to use banner exchange on your site read carefully their Terms and conditions. Some free hosts doesn't allow it.
(-) Free hosts usually allow lower bandwidth then paid hosts and a lot of them don't offer futures like PHP and MySQL.
(-) A lot of free hosts change their Terms and conditions during some time. If your free host offers hosting wihtout ads now, don't be surprised when banner or popup appears on your site in the future.
(-) Sometimes happens that free hosts cancel their free service and longer offer paid hosting only. In this case you have only 2 choises - pay them or loose your website.
Paid web hosting:
(+) You can host your own domain. If you decide to change the web hosting provider in the future, you easily transfer the domain to the new provider and don't loose your traffic.
(+) Most paid hosts offer 24/7 support via email or live chat and some of them provide toll-free phone support.
(+) You can expect better uptime then on free host. Some paid hosts offer uptime guarantee.
(+) Paid hosts usually offer enough disk space and bandwidth. Futures like PHP and MySQL are standard. Even if you are not programmer you can download plenty of free PHP scripts from internet.
(-) Paid hosting cost money :o)
Before you make the decision if choose free or paid host you should answer this question: How big ambitions do I have with my website? If you are starting small personal page for your friends consist of a few *.html files then free host will be sufficient. In case you plan to run serious business website, need PHP, database and don't want ads on the site I recommend to look for quality paid host.
Article Source: http://www.iwantcontent.com
If you are looking for a good paid host visit authors site with web host reviews where are reviewed well-known providers like HostGator and others.
What if the internet disappeared?
By: James Bull
Suppose you woke up tomorrow and discovered the internet had disappeared overnight. Email, websites, the whole lot. Gone.
You could look at the bright side. No more spam, computer viruses or worrying about protecting our children from internet nasties. Surely we would be better off.
You might declare that it would really make little difference to the human race. After all, only ten per cent of the world's population have access to the internet and some of them never use it anyway.
However, when you look further, the implications are scary indeed. Online communication is integral to the way the world works. This means more than the personal convenience of paying bills electronically, or sending emails instead of faxes.
Without the internet, banks would not be able to transfer money, stock exchanges would shut down and airlines would stop flying. Just for starters.
The world's economy would fall in a heap. That would affect everybody, everywhere.
It's a hypothetical situation, but it makes you think. The internet touches all of us. We have become dependent on it.
Article Source: http://www.iwantcontent.com
James Bull is a website content writer in Perth Australia and can be found at www.jamesbull.com.au
How Exchanging Links With Other Sites Improves Your Own
By: Anton Cheranev
There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.
Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.
Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.
General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.
This process is fairly simply, but there are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.
Once you've done that, it is time to start sifting through your results. Bookmark any sites that look promising.
When you've made your final choices, it is time to draft a letter to the webmaster of each site you're considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.
The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.
The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.
Article Source: http://www.iwantcontent.com
Don't pay a dime for any ebook, marketing course or software program until you've read this groundbreaking document... Get everything you need to make money online including over 30 time-saving, profit-producing, influence-expanding tools and software programs absolutely *FREE*... www.myinstanthomebusiness.com/dotcomology.html
Article Writing And Article Marketing Basics
By: Evelyn Lim
Which is? Write content-rich and focused articles and submit to directory sites, other people's sites and ezines. This process is called article writing and article marketing.
Now, why would an ezine publisher or website owner want to post your targeted articles on their websites or use your articles for their mailing lists? The answer is that not many can produce tons of content that is specific and focused. And tons of high quality content helps to build traffic to their sites and loyal subscribers to their mailing lists.
Here is where your article comes in. In exchange for a byline and a link to your site (called a "resource box"), you allow website owners to use your content as it is. No one is allowed to make any changes to your article without your permission.
Here are some other advantages for article writing and article marketing:
* Gain "Expert" Status when you share your knowledge and expertise. Just look at the people who write newspaper columns. You get to appear like an expert when your articles are posted in a couple of article directory websites and when you write on a variety of topics pertaining to the same niche area.
* You can do some nifty preselling. This is especially if your article appeals to a niche audience hungry for some specific information. That way, you've already presold yourself, when they click over to your site.
* You get more links to your site. Then, you'd be able to enhance your search engine positioning just by your "link popularity". Once your article is posted on another person's website or an article directory, it is likely that it will stay there for a long time.
* You are providing an excellent tool to help your affiliates. Your affiliates are likely to promote you more often and more effectively compared to those who don't provide such help.
* It is also excellent for building an opt-in email list. Statistics show that on average, a prospect visits your website seven times before clicking a buy order. A constant stream of emails (with his/her permission) at regular intervals can help break down "defences" and build relationships. In addition, once the relationship is build, back end sales or sales of other products and services become easier.
So, do you need to have a flair for writing in order for you to write? Absolutely not. You just need to remember just two simple rules:
* Put down your thoughts naturally. Just like how you would explain to a friend about this subject over a cup of tea.
* Write simply. Bad grammer does not help. Complicated sentences and sentences that go on and on forever may not help you get your message across. So make your article an easy read.
Now, what is an easy way to get started on writing? Think of key problems that your audience is likely to have and then write an article that provides the solution. A few key examples here should help kick-start your writing:
10 ways to help you.....
5 extremely useful resource tips that you should know about....
7 time saving tips to....
1 breakthrough tip that.....
You can organize your article in this manner: an introduction (you can identify the problems that your readers are facing and your own short story or experiences), the list of points (the "solution") and a concluding paragraph (asking your readers to take some action).
After you finished writing, get someone to vet through your article. Alternatively, you can wait some time later and take a look at your article again. Improve it and check for grammer and spelling.
Then, it's time for article marketing. Submit your article to article announcement lists and article directories like http://www.ArticleMap.com. In your submission, make sure your articles comply with specific guidelines required by the publisher.
Article marketing can generate visitor traffic to your website as your articles get published and syndicated across the world. As you write and submit more articles, traffic to your site will definitely pick up speed!
Article Source: http://www.iwantcontent.com
Evelyn Lim is a writer and an online market strategist. Her article directory site is a growing database of quality articles on more than 100 topic categories. Please visit www.ArticleMap.com.
