The star of the series and movies is reportedly launching a fragrance inspired by Sex and the City and her character Carrie Bradshaw, and calling it SJP NYC!

The fashionista tells WWD, �A large part of the inspiration was what I now understand to be people�s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them � a real sense of freedom and possibilities, a love for the city around her and, of course, fashion.� In the ad there is the tagline "fashion's in the air"!!

SJP NYC will feature notes of Italian mandarin, white osmanthus, and wild red strawberries, and will be sold exclusively at Macy�s in February, which is mere months away from the release of the second SATC film.The perfume will be launched by Coty Prestige like SJ's previous perfumes!
The packaging was designed to look like Bradshaw�s famously over-stuffed closet � featuring a simple glass bottle encased in a reusable canister and topped with a hot pink cap. The fragrance collection will include eau de toilette in three sizes as well as a body lotion, priced between $25-$49. A cuff bracelet with solid perfume will debut in May.

Sarah Jessica Parker has described her new perfume as a "party in a bottle".

• Parker has released 6 previous fragrances - Lovely,Covet,Cove Pure Bloom and The Lovely Collection(:Endless,Dawn,Twilight).
  

Details of the plan are still in development, although in-store appearances and promotions tied to the movie�s premiere are planned. Promotion vehicles will include cosmetics bags, bangles and a reversible tote bag. �We did some activity around the first �Sex and the City� movie, but didn�t have another new scent coming out at that time,� Timiraos noted(Carlos Timiraos, group vice president of global marketing, celebrity fragrances, for Coty Prestige).�After that movie did around $500 million globally, we bet on the expectation that lightning would strike twice, and we began developing SJP NYC.� Originally a code name for the scent, the SJP NYC moniker stuck, in part due to the fragrance�s inspiration.

�A large part of the inspiration was what I now understand to be people�s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them � a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,� Parker told WWD: We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.�

The scent, a fruity floral by Parker and Firmenich�s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.

FIFI winner Parker noted the scent itself is something of a departure for her. �It�s unusual for me because this fragrance is surprisingly floral, which I keep thinking I am not sophisticated or mature enough for,� said Parker. Previous scents, such as 2005�s Lovely (still in the top 50 women�s fragrances in the U.S., according to NPD) and 2007�s Covet (which is winding down distribution in the U.S.), included notes such as apple martini and amber (Lovely) and geranium leaves (Covet). �But the most surprising aspect [of SJP NYC] is the strawberry note that looms nicely at the top of the fragrance,� Parker continued. �The reason it surprises me is because I have this idea in my head that strawberry is very youthful and juvenile, but this fragrance doesn�t smell candy sweet. It amazes me that this essence of strawberry mixes so beautifully with the more sophisticated floral notes and the musks that I love and will always have as part of my fragrances. In a million years I would never think, �Let�s work around strawberry.��
The collection consists of eaux de toilette in three sizes � 15 ml. for $25, 30 ml. for $35 and 60 ml. for $49 � as well as a 200-ml. body lotion for $25. A cuff bracelet with solid perfume, tentatively priced at $35, will follow in May.

Packaging, designed by Parker and Coty Prestige�s Jon Dinapoli, consists of a simple glass bottle housed in a multipatterned reusable canister intended to evoke the look of Carrie Bradshaw�s famous closet. It is topped with a hot pink cap debossed with the gold SJP NYC logo. �Because we wanted to incorporate the sense of fashion, it was a different process [than my other scents have been],� said Parker. �And of course the packaging has to fit the juice. I love where we arrived with both the juice and the packaging.�

SJP NYC will bow first in Macy�s 750 doors in February. In May, coinciding with the release of the second �Sex and the City� movie, the fragrance will expand its reach to an additional 1,500 department and specialty store doors in the U.S., and to 16 countries for a total of about 10,000 doors worldwide at full distribution.

Print advertising, shot by Solve Sundsbo with creative direction by Trey Laird of Laird and Partners, will break in February fashion, beauty and lifestyle magazines, noted Susan Kelly, senior director of global marketing for Sarah Jessica Parker Fragrances. The visual is of Parker in a floral couture Oscar de la Renta gown. �What I love about Sarah Jessica is that she breathes life into everything she wears,� the designer told WWD. �She loves fashion and knows exactly what she likes. She is a designer�s dream.�

While none of the executives would discuss sales projections or advertising spending, industry sources estimated NYC could do upward of $50 million at retail globally in its first year on counter, with about half that figure expected to be generated in the U.S. Sources estimated Coty will spend about $20 million on advertising and promotion globally, with about half of that figure to be spent in the U.S.

No slouch in the work ethic department, Parker is already at work on her next scent. �We have been concentrating primarily on SJP NYC, and enjoying creating that entire package, which has been such a wonderfully different focus than other fragrances in our house,� said Parker. �Other than that, we have been working on another fragrance and that has been my sole focus outside my work as an actor-producer. �(source:wwwd.com) See the full article here:http://www.wwd.com/beauty-industry-news/carrie-on-sarah-jessica-parker-launching-new-scent-2344517?src=bblast/101609#/article/beauty-industry-news/carrie-on-sarah-jessica-parker-launching-new-scent-2344517?page=1

10/3/09

Dailymail asked Britain's top department stores which scents fly off their shelves the fastest - the results were unanimous...
In the first place we find 'Chanel No 5',second is 'Eternity' by Calvin Klein,third is Jennifer Aniston’s favourite perfume 'Prada Eau De Toilette',fourth 'Davidoff Cool Water' with the latest adverts feature Josh Holloway and Evangeline Lilly from the hit show Lost.The list goes on and we find in the 7th place the only celebrity fragrance which is included in the top 10 list.The fragrance which is the most popular of all the celebrity perfumes in the U.K is called 'Lovely' and it's made by our stunning SJP!

''The most popular of the celebrity fragrances has been an impressive hit, with the heady blend of lavender, mandarin oranges and a glamorous touch of apple martini proving a hit with all those Sex and the City fans. It’s also helped make SJP £2m so far.''

-For the full article,where you can see the complete list of the top 10 selling fragrances in the U.K,click here:(http://www.dailymail.co.uk/femail/beauty/article-1217210/The--Biggest-Selling-Perfumes.html)

People Magazine has a special article on Star's Signature Scents and here is what People mag had to say about SJP's Lovely Collection:

'' Not content with just one new scent, the fashionista makes the bold move of launching Dawn, Endless and Twilight as a trio. "We thought about time and moments in a day and what is meaningful," she says of the idea behind the collection. "How do women think about time and relate to time, how we use time and what is special. How do you stop and hold on to time – whether you¢re a mother, sister, or friend?" ''(people.com)

She's dressed to impress!Sarah Jessica Parker is chic in her Chanel suit at the launch of her new fragrances, called the Lovely Collection, at Claridges in London on Monday.�I wanted to offer a little glimpse into my world, something that was genuine and relatable � very specific moments, treasures of time,� she says. �The concept of moments lent itself to multiple fragrances.�(source:people.com)

-Sarah Jessica Parker's Winter Sparkle collection is on! The Winter Sparkle collection comprises of SJP's Lovely fragrance (£39) as well as two brand new products. The Shimmer Fragrance Stick (£13) is ideal for popping in your tote to ensure you smell sweet all night long. Also it includes an Eau de Parfum Shimmer Spray (£33). Not only does it leave you smelling good enough to eat, it also coats your skin with a subtle sheen!!(popsugar.com)

11/7/08

The Sarah Jessica Parker fragrance empire is expanding. Her first scent, Lovely, was an enormous success that led to a complex scent called Covet. That one is no longer in most stores, and she's still working on a genderless scent. But beginning in February, she'll extend the Lovely line to include three new scents based on the concept of time: Dawn, Endless, and Twilight

“Dawn is the fresh and clean scent,” Parker told WWD. “Its inspiration was morning, sunrise. It’s about enjoying those few moments for yourself, stepping out and welcoming what the day has to bring your way. Endless is the fruity, floral scent. The inspiration for this one was those moments you find yourself in a state of pure happiness, loving life. And Twilight is the sexy, musky scent. This one is for those moments of intimacy, of love, and being close. It’s slightly complex and mysterious.”
Known as The Lovely Collection, the scents will be available in February, launching on HSN and then moving to Ulta and other stores. Each one will be available as an eau de parfum ($38–$58) and a body lotion ($28), and each will receive its own marketing and advertising push.(thanks to bellasugar.com)

7/20/08

Hundreds gathered at the Stoneridge Shopping Center in Pleasanton, CA on Thursday as they waited to meet Sex and the City star Sarah Jessica Parker.
The crowds of women, lightly peppered with the occasional man, waited anxiously yesterday in the Macy’s at Stoneridge Shopping Center for the star of HBO’s hit series Sex and the City to appear.
Parker was in town to promote Lovely, one of her fragrances, and to meet some of her more rural fans. Women arrived in their most stylish outfits with the hope of meeting the fashion idol, reported the Pleasanton Weekly.
According to the Mercury News, the line containing Parker’s fans extended through various sections of the store, eventually coming to an end on the sidewalk outside. Customers who were able to purchase the first 300 Lovely gift sets were given the chance to meet Parker and have their perfume bottles signed. They were surrounded by people taking pictures of the star. If that was too impersonal, a limited number of customers were able to enjoy a special champagne brunch with Parker for $400. Afterward, they each walked away with the Lovely gift set as well as complimentary Sex and the City products.
Susan Parker, the store manager, commented on their guest’s gracious behavior, and told the Mercury News that no security problems were reported. “She wasn’t going to leave until she met everyone.” After the event, Sarah stayed at Pleasanton’s own Rose Hotel. (thecelebritycafe.com)

Read a great article about SJ's visit in Pleasanton

31/1/08

 

Sarah Jessica Parker, Lovely

2006 sales: $57 million

3.4 oz. Eau de Parfum: $65

The fragrance smells modern, but extremely floral. Notes include lavender, orchid, amber mingle, apple martini, paper whites, and musk. Parker's Lovely comes in eau de parfum--a slightly stronger version of toilette--soft body lotion, and bath and shower gel.

For more information,
sarahjessicaparkerbeauty.com

11/28/07

Hello magazine has a special list on celebrity perfumes called ''Fragrant celebrities-signature perfumes from scent savvy stars''.Of course SJP with Covet was in the list..

"If I get the opportunity," said the Sex And The City star as she launched her last perfume Lovely back in 2005, "my next scent will be genderless. Fuller. Riskier." And it seems the actress has got her wish. Covet is a daring scent, with an oriental base highlighted by notes of musk and chocolate. "I would say it's an addictive scent," says Sarah, "it draws you in and keeps you coming back for more. Once you experience it, you'll have to have it over and over again! The fragrance was based on the idea of geranium and musk. We added chocolate to give it a feeling of overall indulgence" {source:hellomagazine.com}

11/25/07

In the December's issue of In Style magazine,SJP talks about her favourites perfumes and especially her own,Covet.

-How is your new fragrance,Covet,different from Lovely,the first one you hepled created?

''Lovely is very polite.It's the girl you marry,and Covet is the girl you date,you know?Covet is fun,slightly wanton,desperate.It's for a stop-at-nothing-to-get-what-you-want  kind of girl.''

-What was the first scent you wore?

''Love's Baby Soft''

-If you got a whiff of it right now,what memories would it trigger?

''It would be seventh grade and not having enough disposable money.It would be Fiorucci,a shirt tied in the knot at the waste,and the Yankees.It would be fighting with my brothers and sisters before school and my mother yelling at me,and not finishing my homework on a Sunday night.

-Do you wear fragrance every day?

''Without question.For some women,it's lip gloss or mascara or covering a blemish.I can do without all of that.But the idea of not putting perfume is shocking to me.''

-W here do you apply it?

''I love walking into a closet and smelling lingering aroma so I always spray my clothes.And at the end of the bottle,when the atomizer no longer reaches the tine little dribble that is left,I unscrew the top and pour the remainder onto a T-shirt or my dress''

-What's your favourite men's scent?

''My second older brother wears Old Spice,and my father wore Mennen aftershave.Mennen smells so gorgeous..I really love Old Spice and Guerlain Vetiver for men.''

-What home fragrance do you love?

''There's nothing better that a blue Rigaud candle.''

-Do you have a favorite flower or fruit scent?

''I love a peony when it's really in seasonand I love mellons.''[source:instyle.com]

11/12/07

These are two vids from Covet promotion in NYC  in 10th of August.Enjoy!

8/27/07
Exclusive behind the scenes video of the making of the TV spot for Sarah Jessica Parker's second fragrance - Covet.Watch the video!

*SJP's Covet perfume has already a site and you can watch the fantastic commercial in  it!Don't waste time.Go..http://www.caseofthecovetedbottle.com/*

8/22/07

Sarah Jessica Parker, famous for her fashion sense, looked around her plane from New York and thought: "Wow. We are going to Portland."
The actress was on a whirlwind 15-hour, first visit to Portland for a noontime appearance Friday at Macy's in Washington Square to promote her new fragrance, Covet. A crowd of about 650, mostly young and almost exclusively female, gathered, some surprised to learn that they couldn't get an autograph without buying the $140 fragrance gift set. About 25 who spent $400 or more on the fragrance line got a quiet private meeting with Parker.
"She's so pretty," said 16-year-old Richelle, who traveled from Yakima hoping for a glimpse of the "Sex and the City" actress. "I like everything she wears."
Friends Jodi, 24, and Henry, 22 shared gossip and giggles while waiting nearly two hours for an autograph. Why?

"Because she's Sarah Jessica Parker," Henry said with a laugh.[source:oregonlive.com]

8/10/07

After a weekend of froliking on the beach(of Hamptons-visit SJP's candid page), Sarah Jessica Parker goes back to work, unveiling her new fragrance Covet at Macy's in New York's Herald Square on Tuesday.[people]...See what same of the biggest celebs sites comment on that fabulous da!
*Check out the guns on this woman!!Sarah Jessica Parker promotes her new fragrance “Covet” at Macy’s in NYC’s Herald Square on Tuesday, her feminine follow-up to “Lovely.”[justjared]
*''Do we expect any less from the gal who embodied Carrie Bradshaw? I didn't think so!''[fabsugar]
*The fawning fans who lined up to get an autograph from the petite star were curious about the status of a planned Sex and the City movie, Parker had no news to offer. "No word yet. Not official. But it looks more promising than it did the first time, let's put it this way," she told People.[instyle-for that appearrance she won the InStyle's poll:look of the day/visit SJP's fashion lists]

--For more pics go to SJP's event gallery--

7/24/07
Covet is starting to roll out into Macy's stores already, but it isn't yet available online. The scent is supposed to be fresh and earthy,like Sarah Jessica herself.[source:bellasugar]

5/1/07

Notes for Covet include "top notes of wet greens, geranium leaves, Sicilian lemon, lavender and chocolate; a heart of honeysuckle, magnolia and muguet, and a drydown of musk, vetiver, bois de cashmere, teakwood and amber." The perfume was created with perfume consultant Ann Gottlieb and perfumer Frank Volkl of Firmenich.

The advertisement represents SJP in a Christian Lacroix dress after she has been jailed in Paris for not being able top resist the temptation of stealing a bottle of Covet in a window display of which she smashed the glass with her stiletto shoe: "I had to have it!". 

"Eaux de toilette will be offered in two sizes, 1.7 oz. for $52 and 3.4 oz. for $68. A 6.7-oz. body lotion, $32, and a 6.7-oz. shower gel, $28, will also be sold. The peridot-hued bottle has a jeweled cap and a gold herringbone neck and was designed by Chad Levigne," I love this bottle.

Thanks to Terry,mimifroufrou.com and trendencias.com

4/11/07
Finally, a tidbit of news about the long-rumored new fragrance release from Sarah Jessica Parker. According toWomen's Wear Daily it is called "Covet Sarah Jessica Parker", but I think we'll just call it "Sarah Jessica Parker Covet" just to keep our sentiments clear. The only clues about the fragrance itself: a "fougère on estrogen"; the "peridot-hued bottle has a gold herringbone neck and a jeweled top". Macy's will have an exclusive starting in July, it rolls out elsewhere in August.[source:nowsmellthis.blogharbor.com]

Sunday,December 24th

Lovely Sarah Jessica Parker Liquid Satin

We loved her in Sex and the City, we love her undeniable sense of style and now we love the new way to wear her fragrance. Lovely Liquid Satin is a silky serum spray that feels as if you are wrapping yourself in a delicate swathe of satin.

Price: 100ml, $99

Stockists:1800 812 663

For more information, go to www.sarahjessicaparkerbeauty.com

In store now

Thursday December 7th, 2006

With the holiday season upon us and the shopping frenzy now in full swing, gift ideas are something everyone's looking for. For college students, gone are the days of giving and receiving Christmas gift wish lists. Often times now, we look for the easier road - buying something online, finding the best sale item or just re-gifting an item from last year's loot.

If you're looking for a great item to give a loved one (or maybe buy for yourself) check out the following list of popular Christmas gifts. You'll be sure to find something for the young (or old) one in your life.

10. "Grey's Anatomy Season 2" DVD

 9. Monopoly Here and Now

8. "Beverly Hills 90210

 7. Magic Bullet

 6. iPod

 5. "Pirates of the Caribbean: Dead Man's Chest" DVD

 4. Sony PlayStation 3

 3. Frangrances - For women, it's "Lovely" by Sarah Jessica Parker. For men, it's "Acqua di Gio" by Giorgio Armani. Smelling good is always a welcome addition to anyone's personal hygiene. But do yourself a favor - test it before buying it. You don't want your significant other to smell like something you don't like. $45-$75

2. Nike + iPod Sport Kit

1. T.M.X. Elmo

(Source)

Like her Sex And The City character, style icon Sarah Jessica Parker is unashamedly feminine, and renowned for her chic wardrobe worn with beautiful accessories. So it comes as no surprise that her fragrance Lovely bottles up that winning essence. With subtle notes of juicy mandarin, sparkling apple martini and creamy orchid, it has all the elements of a classic.

Fragrance has been important from childhood to the actress who says she's been mixing her own scents since 1984, layering several to create her own signature smell. "I've always, always, always thought about creating my own scent," she says. "After 20 years, I got brave enough to talk to my agent about it." What followed was a collaboration that saw Sarah involved every step of the way. "This is a part of my life I want to share with others... I really, really thought about it. I've been invited into women's lives and I take that seriously."

Hello magazine's special''eau de celebrity,a-listers with a nose for the fragrance business''

(Source)

"Like with Sarah Jessica Parker's Lovely, I'm sure there's some subliminal connection that if you put it on you'll look like her, " Steel says.

Five hot finds

1. Lovely. My new favorite scent. It's got Sarah Jessica Parker's name on it, and yes, that's probably why I tried it, but I love it because I like the scent. Not to heavy, not to sweet. It's just right. [ranked 1-November 6 this article published]

Smells like celebrity spirit

Thursday, October 12, 2006

Slather yourself in Sarah Jessica Parker. Douse yourself with Donald Trump. Bathe in Britney Spears.

 

Company Line: "Lovely by Sarah Jessica Parker is inspired by her love for layering fragrances. A scent that captures her love for fashion and style, Lovely blends silky white amber with exotic patchouli oil and crisp apple martini. A fragrance for the sophisticated, romantic and flirty woman."

Looks Like: A pink tear drop.

Perfume Blogger Says: "It's probably the only one on your list I would buy with a straight face to give someone," says Dodge of Perfume Posse. "I don't own it or wear it, but only because it's not to my personal taste. I think it's a lovely scent, subtly nuanced — and that right there would be something missing from your basic celebrity scent — and a soft, musk skin scent rather than an overtly sweet fruity-floral."

Sarah Jessica Parker has done it again, the forever icon of style and fashion has created a scent you simply must have! Sarah Jessica has created Lovely Liquid Satin which is a silicone based, alcohol-free formula that takes the Lovely fragrance and recreates it for your skin! Liquid Satin is comprised of top notes including fresh mandarin, rosewood and what fragrance of the former Sex and the City beauty wouldn't add a splash of Apple Martini! What a perfect fragrance to layer on your skin after a bath or shower mixed with creamy orchid and white amber. The Liquid Satin serum dries on your skin with a delicate soft finish or you can simply apply it to your pulse points for a night out on the town!

The serum spray, which closely resembles the original egg-shaped design of the eau de perfume bottle retails for $65.00. Liquid Satin is also available in a serum wand, an attractively stylish gold pen small enough to slip into your purse for travel touch ups and retails for $30.00.

Lovely Liquid Satin is available at department stores including Nordstrom's nationwide.

(Source)

3 OCTOBER 2006

During her time as Sex And The City's leading lady, Sarah Jessica Parker earned a reputation for her cutting-edge style statements. The diminutive performer went for a rather more classic look when she paid a visit to the romantic destination of Paris, though.

The striking blonde was photographed in a strapless white ballgown with long black gloves as she filmed an advertisement in the City of Light. Having recently finished work on a new drama with British screen veteran Miranda Richardson, the popular actress had jetted into the European country to film a new ad for her perfume Lovely.

Sarah is making quite an impact with her foray into the world of cosmetics. Following on from the success of her fragrance, she has recently launched a range of skincare products called Liquid Satin. The 41-year-old says she doesn't want to follow in the footsteps of other major stars by endorsing a wide array of products, though. "I am very good at saying no," she explained. "I am not particularly swayed by money because I don't think it is the reward I am looking for - I have to feel proud of stuff at the end of the day."

And regardless of what opportunities life on the A-list may bring her way, the award-winning actress says she struggles with the same uncertainties as any other working mum." I constantly worry I am coming up short. It is the same thing every working mother copes with," she said. "We all cope exactly the same way, which is with pride, with anxiety, with disappointment, and failure and small victories."

In the clip the Sex And The City heroine has an unexpected encounter with the boys in blue Sarah swapped the bright lights of New York for the historic backdrop of Paris when she filmed a new ad for her fragrance Lovely. Her trip to the French capital came just after she finished work on the drama Spinning Into Butter, which sees her starring opposite British, Miranda Richardson.   (Source)

Sarah Jessica Parker Lovely Liquid satin £32 This skin gloss melts right in.

CEW Beauty Awards ~ 2006 finalists

April 19, 2006

CEW (Cosmetic Executive Women) will hold their annual Beauty Awards on May 5. The finalists for this year's awards in fragrance are:

Fragrances for women:

Bond no. 9 Chinatown
Estée Lauder Youth Dew Amber Nude
Viktor & Rolf Flowerbomb
Sarah Jessica Parker Lovely
Michael Kors Island

SCENT: Women's Scent

Another award for the best-selling and FIFI award winning perfume by the lovely  Sarah Jessica Parker	Coty Prestige Lovely Sarah Jessica Parker
	Inspired by her love of layering scents, Sarah Jessica Parker transforms her casual glamour into a silky modern fragrance. The result, a scent with a "Lovely" skin-sexy appeal. Timeless, feminine, chic.

BEST NEW FRAGRANCE
LOVELY BY SARAH JESSICA PARKER

Sarah Jessica Parker's new scent has won an award at the FiFi fragrance awards recently. The actress and style icon launched her fragrance 'Lovely 'last year through cosmetic giant Coty. Parker's fragrance won Best advert at the perfume's world equivalent of the Oscar's. She arrived at the event looking stunning in a floaty cream dress. (Source)

Tuesday April 11,2006

London, Apr.11: Former Sex And The City star Sarah Jessica Parker smells ‘lovely,’ and that’s what her latest fragrance proved at the FiFi fragrance awards recently.

The actress’ new scent ‘Lovely, ‘ which was launched last year through cosmetic giant Coty, has won an award at the the perfume’s world equivalent of the Oscar’s, reports Femalefirst.

According to the 41 -year-old, the memories of her mother wearing perfume when she was a child fascinated her to such an extent that she decided to lauch her own fragrance one day

Tuesday April 11,2006

London, Apr.11(ANI): Former Sex And The City star Sarah Jessica Parker smells ‘lovely,’ and that’s what her latest fragrance proved at the FiFi fragrance awards recently.

The actress’ new scent ‘Lovely, ‘ which was launched last year through cosmetic giant Coty, has won an award at the the perfume’s world equivalent of the Oscar’s, reports Femalefirst.

According to the 41 -year-old, the memories of her mother wearing perfume when she was a child fascinated her to such an extent that she decided to lauch her own fragrance one day.

Other winners on the night included Calvin Klein Euphoria and Giorgio Armani’s Armani Code.

Sarah Jessica Parker: Lovely ("Feminine. Classic. Romantic. Everlasting. A fragrance meant for every woman.")

 with John Corbett in FIFI awards 2006

here with the designer B.Jonshon

 

^_^_^here with  Geena Davis

Sarah won the award for:National Advertising Campaign – Television
Lovely Sarah Jessica Parker – Coty Prestige

[source: www.fragrance.org ]

I am talking about The Fragrance Foundation awards which are commonly known as the Oscars of the perfume industry.

There are the finalists for 2006. The winner will be revealed April 3 in New York City.

Best National Advertising Campaign – Print (Due to a tie there are six finalists)
euphoria Calvin Klein – Coty Prestige
Flowerbomb by Viktor & Rolf – L’Oréal Designer Fragrances
Lovely Sarah Jessica Parker – Coty Prestige
Polo Black – Ralph Lauren Fragrances
Pure Turquoise – Ralph Lauren Fragrances
Youth Dew Amber Nude – Estée Lauder

Best National Advertising Campaign – TV
Aqua Pour Homme – Bvlgari
Dream Angels Heavenly - Victoria’s Secret Beauty
Lovely Sarah Jessica Parker – Coty Prestige
Pleasures – Estée Lauder
Polo Black – Ralph Lauren Fragrances

Fragrance of the Year – Women’s Luxe (Due to a tie there are six finalists)
Allure Sensuelle – Chanel, Inc.
euphoria Calvin Klein – Coty Prestige
fantasy Britney Spears – Elizabeth Arden
Island Michael Kors – Michael Kors Beauty
Lovely Sarah Jessica Parker – Coty Prestige
Pure Turquoise – Ralph Lauren Fragrances\

LOVELY is nominated for three FIFI awards[fragrance Oscars]. GOOD LUCK SARAH!!!

Lovely is everything a celebrity scent wants to be, but more than that: it’s not only popular and fits beautifully with the character of the woman who created it, but also – it is original and oh so chic. It might just be the first interesting celebrity perfume since, say Denevue (by Catherine Deneuve). If I missed something along the way, please let me know.

The first thing that strikes me about Lovely is the unusual use of lavender and patchouli in such a light hearted context. This was no tutti-frutti fragrance as you may expect judging by the hundreds of perfumes (even more so with celebrity and drugstore fragrances) released recently. It had an original, elegantly rough edge to it. Lovely is modern chic, sharp like clean-cut like a tailored suit, yet flowing like a satin gown. It’s prettied-up only by an ornamental fabric rose - and more importantly, the bright smile of the person who wears it. Despite the fact that it does have florals, it is not floral in the traditional sense of the word. You don’t think of flowers when you wear lovely. If anything at all, you think of textures and fabrics such as crepe and linen and dull, brushed silk.

Now, about a year after its release, my patience to hold off a purchase has paid off: a new version has been just released. It’s the same fragrance, only based in an alcohol-free, silicone-based medium, and titled “Lovely Liquid Satin”. And liquid satin it is indeed. This formulation allows for a softer presence without the alcohol that usually interferes with the top notes, and also the bottle is truly lovely – a frosted, light pink hued bottle, or a golden “perfume wand” – a roll on of 30ml that fits into any purse or pocket. I am a big believer in small packaging for perfumes, so I was sold quickly on this one.

The opening of both formulations is a heady and clean, crisp mélange of rosewood, lavender and apple martini. The apple martini note is brilliant. It really adds an unusually vivid, effervescent quality to the opening and thankfully lacks the mustiness that some other apple scents uphold.* It’s boozy only in an elegant way – like sipping on the cocktail to appreciate the flavour, without getting drunk.

The Liquid Satin has a slightly different opening, in which I can detect top notes of lemongrass (which I do not smell in the alcohol based fragrance), which is sharp and grassy, but thankfully fades out rather quickly. The patchouli note is also more pronounced at the opening. I have a feeling that this silicone based version is more true to the original concoction by Ms. Parker. It just has that authentic impression of a perfume enthusiast blending scents together that will bear her own character.

The heart notes are abstract florals – orchids and paper whites. Paper whites are not fancy silken paper sheets as I was almost lead to believe, but rather refer to a flower from the narcissi family - Narcissus tazetta. I can’t say that I smell narcissus in there, but there is a light floral impression that is hard to describe. As I said – abstract.

These soft, ethereal florals bridge into an even more abstract base of highly processed patchouli (dry and clean rather than earthy and musty), amber and musk – together resulting in an effect that is very close to the skin. An original, clean musk skin scent, subtly surrounding the wearer with a mystifying aura that is clean and pleasant. I prefer the Liquid Satin over the alcohol based formulation. Although the scent is essentially the same, this version is softer and even more subtle.

Lovely has been compared often to Narciso Rodriguez, and while I agree that they are very similar, I still think of Lovely as an original fragrance. These are both light musk scents, very modern and abstract, with a suggestive floral heart, and an effervescent, boozy opening. But Lovely has a certain dry, almost rough edge to it that makes it stand apart and prevents it from looking like an imitation of Narciso Rodriguez (which I intend on reviewing very soon).

Celebrities and their scents come and go, but there is something about Lovely that makes me want it to stay. And if it wouldn’t stick around forever, I am certain it would be talked about and missed and longed for much like other old favourites that have disappeared into the abyss of discontinuation.

Top notes: Rosewood, Apple Martini, Lavender, Madarin, Lemongrass
Heart notes: Paperwhites, Orchid,
Base: Patchouli, Cedar, White Amber, Musk


28 September 2006
, Canada