" Broadcasting vs. Narrowcasting "
Media choices today are greater than ever…so are costs. For decades, it has been perceived that “broadcasting” a message via television, radio, or print media was the most effective means of communicating with the growing voter population. The problem: broadcasting is impersonal, difficult to target voter segments with specific messages, and very costly. With the telephone being in over 98% of voter households, personalized calling allows today’s campaign a low cost method to “narrowcast” the views of candidate to a voter. An effective, measurable, and personal contact between candidate and voter can be made…at a per voter cost far lower than traditional media choices.
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