The ICM Records Group

Marketing & Promotions

Airplay Promotions

First, A comprehensive Electronic Media Kit is developed for delivery to target market radio entities which include uploading a copy of your CD single to our Digital Delivery System, which serves more than 195 gospel radio station nationwide. You have the option of a state, regional or national release program. We serve the following radio station genres: Black Gospel, Contemporary Christian, Southern Gospel, Christian Rock, and Christian Jazz.

Each one of our radio stations are what we call 'reporting' radio entities. This means that each of these stations report to the standard radio airplay charts (CMJ, Radio & Retail, Billboard, etc.), and are monitored by licensing agencies (ASCAP, BMI, SESAC and Nielsen BDS) which collect royalty payment on your behalf (providing that you own the rights to your songs).

We get your music played on as many of those radio station as we can. There are a number of non-monitored radio stations that we serve as well. Although their airplay does not reflect the major charts, they do keep their own chart system, and they do submit royalty payment to the licensing agencies.

We have implemented a system that will help us track and manage your music's airplay activity. We provide you with a report of what stations have added your music, and what type of rotation frequency your music is provided on that station. This report is viewed online, and only the client (you) have access to this information. This report is updated monthly. We do an aggressive push to get you into the station's daily airplay rotation. The process takes time, but does bring results.

PRICING

Radio Airplay Promotions: There are 2 types of radio stations. Those that are monitored by the BDS-Nielsen System, a digital tracking system that reports weekly to all royalty agencies; and the non-monitored stations, which report manually. Your CD is submitted digitally, so there is no longer any CD manufacturing or mailing cost (unless you request a manual distribution which will then cost you $8.50 per station). The 'National' radio airplay promotions package is only $75.00. That covers 53 BDS-Nielsen monitored stations, and 142 non-monitored stations. That's a total of 195 radio stations for a good national coverage to break out your single release.

2009 Release Schedule

Submitting your music should depends upon your desired radio release date. ICM releases new music to radio every 1st Tuesday of each month. This means that you should have your project to our office 14 or more working days prior to the release date. Look at the schedule below to see your desired release date and when your music need to be in our office.

 Release Dates

 Submission Deadlines

 January 6, 2009

 December 16, 2008

 February 3, 2009

 January 20, 2009

 March 3, 2009

 February 17, 2009

 April 7, 2009

 March 24, 2009

 May 5, 2009

 April 21, 2009

 June 2, 2009

 May 19, 2009

 July 7, 2009

 June 23, 2009

 August 4, 2009

 July 21, 2009

 September 1, 2009

 August 18, 2009

 October 6, 2009

 September 22, 2009

 November 3, 2009

 October 20, 2009

 December 1, 2009

 Noverber 17, 2009

Once your music's radio copies has been initally submitted for the station on the above 'new release' date, we continue to submit your music electronically every other week for the next 3 months to give the stations a real chance to listen and 'add' you to their playlist. Some stations music directors will not add you right away, but may want to do so later. We make sure they don't forget and give them opportunity to download your radio quality mp3 to their airplay system.