IABC/Greater Cincinnati

Making the Most

Communicators face increasing pressure to measure the impact of our work. How do you know if you’re measuring the right things – and what do you do with the data once you’ve collected it? This session will show you how to get the most out of your communication measurement activities by:

n Identifying the most important communication elements to measure

n Asking the right questions in the right way

n Knowing what the measurement data are telling you – and what they’re not

n Honing in on the most important themes and data points from your research

n Developing a plan around the most relevant measurement data

Meet the presenter

Robert J. Holland, ABC, Owner, Holland Communication Solutions LLC leads this program and helps you get the most out of your communication investment. He has managed award-winning publications, developed strategic communication plans, and managed media relations. For nearly 20 years, he has helped leading organizations discover the power of communication to add value to the bottom line. Before starting Holland Communication Solutions in 2000, Robert held communication leadership positions with AT&T, Lucent Technologies and Capital One Financial.

DATE: Thursday, October 30

TIME: 11:30 a.m. – 1:30 p.m. (Registration begins at 11:30 a.m.; lunch and program begin at noon; program ends at 1:30 p.m.)

PLACE: Health Foundation of Greater Cincinnati (in Rookwood Tower),

3805 Edwards Rd, Ste. 500, Cincinnati, OH 45209-1948

COST:
$40 Member 
$50 Non-member
$10 Student

Reservations may be made to iabc_greatercinti@yahoo.com by Oct. 23.

IABC in CINCINNATI – It’s About Being Connected