COVERGIRL
"its easy...its beautiful...its covergirl"
First Impressions:
~ the Covergirl website was very informative.
~ soft color scheme, to allow emphasize the
attractive models and their beautiful makeup.
~ they clearly identified what they have to
offer to their customers.
Navigation:
~ website design is very well done.
~ at the top of the page it visibly labels
- new products they have launched
- beauty quizzes
- how to find the right color of foundation,
lipstick and eye shadow.
- makeup tips and tricks that you can try
on your own.
- ask a makeup consultant a question and
get a response.
Material Current/ Up To date:
~ Covergirl is currently up to date with all the newest
colors and products.
~ they prove this by their what’s new link and by updating their
website at least once a year.
Problems Observed:
~ "Beauty Consultants" link.
- you are able to email a specialist however they do not
get back to you for at least 3-5 days.
~ Because Covergirl is owned by one of the biggest companies
in the world, Proctor & Gamble they should donate some of
their Covergirl profits to charities.
Useful Applications:
~ can pick the products that best fit your needs
~ can print coupons and use them at your local retailer
E-Commerce:
~ are able to shop online safely with the protection of Privacy
BBB OnLine and UPromise
Additional Comments:
~ This website definitely deserved 5/5. They truly understand what
their consumer wants.
First Impressions:
~ very sophisticated
~ looks very modern and elegant
~ models are very bold with their makeup
Material Current/Up to date:
~ MAC is the leader in the makeup
industry because they are always |
on top of the latest trends, products and colors
~ keep their customers posted about
MAC events
~ able to read about what is being said
about MAC in the media
Problems Observed:
~ Currently I do not see any problems
with MAC's website
Useful Applications:
~ You can contact a MAC artist and ask them questions
about their products or a technique
~ can look at models with different colors and pick the one you like the most
E-Commerence Issues:
~ they do not give you any sort of confirmation that their way of paying is safe.
Additional Comments:
~ One of the things I really felt makes MAC better then any other makeup company
is that they are proud sponsors to AID research. The company keeps you posted
on what they have done recently.
L' OREAL
"because your worth it"
First Impressions
~ very confused, a lot of writing
~ home page looks great
~ a more natural looking line
of makeup
Navigation:
~ not very well thought out a
little confusing
~ all the links worked and brought
you to what you were looking for
Material Current/Up to date:
~ has a what is new link to let customers
know that L'OREAL is keeping up with the trends and the
newest products
~ L'OREAL is the only makeup company out of the
five that have a professional hair color line.
Problems Observed:
~ L'OREAL does not give the consumer the opportunity to
purchase their products online
E-Commerce Issues:
~ since there is no online purchasing the consumer would not have any issues
Useful Applications
~ L'OREAL's interactive page is extremely well done
~ aids the consumer in picking the exact product that they require
Additional Comments
~ This site was quite different compared to the other ones. It had more detail and required
more concentration to find what you were looking for.
~ but overall it was a great tool to find makeup products that fit your needs.
MAYBELLINE
"Maybe she's born with it. Maybe it's Maybelline."
First Impressions:
~ great use of flash media,
~ looked very fresh
~ but a little busy
Navigation:
~ very easy to find what you were looking for
~ clearly marked where everything was
Material Current/Up to date:
~ has a what’s new, to keep consumers |
up to date with Revlon's newest launches
Problems Observed:
~ were not able to purchase online
~ therefore couldn’t shop in the convenience
of your own home
Useful Applications:
~ have a MNY club, that keeps you up dated with the newest trends and must haves
Additional Comments:
~ has a careers link that allows you to search for jobs in this field,
extremely useful for someone that is interested in being an
employee or learn more about the job expectations.
REVLON
First Impressions:
~ very crisp
~ it clearly identifys all the area's of where you
can apply makeup and search products under
each feature. Great idea.
~ a more sophosticated type of makeup
Navigation:
~ very simple, easy to locate exactly what you
were looking for
Material Current/Up to date:
~ Revlon keeps their consumer up to date
with their latest launches and by updating
their the information on their site all the time.
Problems Observed
~ you can not purchase any of thier products online
~ If you had any questions on a particular product
there was no where you could ask an artist
Useful Applications
~ Award gallery: shows what the strengths of the company are
Additional Comments
~ Revlon has a link so that you are able to investigate careers within the company
~ they also have a fragrance line of products that are just as good as their makeup
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