My responsibilities included Business Development (International Marketing) of Enterprise Solutions, Products & Consulting Services for US, UK & Asia-Pacific Regions. As part of this I was responsible for the entire life cycle of marketing (Analysis, Planning, Execution and Tracking) and coordination of Sales Cycle (Lead Generation; Conversion of Leads-to-Opportunities, Opportunities-to-Quote, Quote?to-Order).

Other multi-faceted responsibilities included technical writing as part of pre-sales consultancy and business analysis.

Functionality included:

• Strategic Marketing- Products/ Services, Pricing, Offers.
• Marketing Analytics- Data Mining, Modeling, Segmentation, List.
• Operational Marketing- Budgets, Campaigns, Events, Messages and Collaterals.
• Multi-Channel Execution- Email, Phone, Web and Partner.
• Response Management- Personalization, Responses, Leads, Claims.
• Brand Management- Competitor Analysis, Competitive Strategy, Corporate Image Building.

Responsibilities included:

• Responsible for business generation from existing and new clients
• Market development and penetration.
• Define Marketing Objective.
• Create Campaigns & obtain budget approval.
• Create Offer(Deliverables, Schedule, Campaign Metrics, Target List)
• Execute Campaigns by various marketing channels which include email, phone, web & direct mailers.
• Capture prospects details & create lead.
• Measure campaign response.
• Manage multiple projects/tasks simultaneously utilizing a logical, efficient approach for meeting strict deadlines.
• Recruitment & Training of Team Members.

Other additional responsibilities as part of technical writing included:

• Preparation of Presentations, Collaterals etc.
• Respond to RFPs & RFIs in consultation with Vice-President & Project Manager.
• Understanding & analyzing the business process and documentation of SRS & HRS.

Generated 40-50 opportunities resulting in a pre-pipe of $250K per month.                                                                       

Reporting to:  Vice-President, Java Softech Ltd.

                         Zonal Manager, IBM India Ltd.