This is an example of the sort of retouching you might do for a magazine or a cosmetics campaign. The natural photo is charming but displays imperfections that need to be removed. I've applied a layer of makeup as well as removing imperfections, straightening and flattening features and improving the colour balance.



















































This is an example of packaging artwork. Packaging artworking, like other creative and technical artworking, requires a good eye for detail and a systematic approach as well as technical knowledge. It also helps to have a good design sense to be able to anticipate what the art director expects. Also, you need to understand the mechanics of how a studio operates so you can ask the right questions during your brief to make sure you have all the information you need - for example, regarding design guidelines for the brand in question.