About Prepress and Web Optimisation
Prepress and web optimisation are both essential parts of the initial planning process for any professional graphic designer. The required knowledge can be learned by almost anyone but the skills needed are quite complex and involved. The problem arises when inexperienced designers start with a design that does not lend itself to the final output medium. For example, a mobile phone banner that is limited to a 1Kb maximum size will necessarily be very different to a web banner, which in itself will not allow the subtlety or complexity of a well-produced and -printed offset litho piece.