Medical representative (MR), pharmaceutical sales representative is a B.Sc background students, marketing for pharmaceutical products, medical medicines, medical equipments the company hire for marketing and sale of these products to a hospital, clinics, wholesaler, retailer shops etc. MR works on salary, commission or contract bases.
Marketing of genuine non-prescriptions, new medicines. Medical representative marketing through visits doctor office, medical students college, Physicians office, clinic, and hospitals. Doctors select drugs through the MR given knowledge and sample of new medicine. Sale representative calls regularly by physicians, and doctors. The mass marketing is a cheaper and effective for marketing. The Pharmaceutical marketing is in-direct marketing in customer and consumer. Consumer has not own selection. Physicians are doing the major role in pharmaceutical sales. Prescript which companies medicines will be require to the patient.
Largest pharmaceutical company has ten thousands of representative in the world instead of the medium company having thousands. In US approximately 100,000 pharmaceutical MRs, sales reps, they have cycles to visits to the physician one month to two months. The management calculates effectiveness of the sales. If the medical products market are downfall into the MR, sales representative area, they have to optimization, calls planning, and sales forces effectiveness to increase business. Plans to how to meet physician and show them the medicine. Medical representative have goal to decide sell the particular drugs in the area.
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