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No. 49 not affiliated with Obama campaign:
CHARLOTTE, N.C. (July 12, 2008) – Today, BAM Racing team owner Beth Ann Morgenthau issued the following statement to clear up any confusion from the past few days.According to Mrs. Morgenthau, “An independent agent, knowing BAM Racing was seeking corporate sponsorship to return to the track, requested permission to connect BAM Racing with all three presidential campaigns. BAM agreed to explore the options. The same independent agent referred to as, ‘a BAM spokesperson’ in the recent Sports Illustrated article, ‘revealed’ what was only tentative, exploratory talks. BAM Racing has decided to heed the advice of the overwhelming response by fans to keep politics out of racing and continue to focus on several other exciting sponsorships soon to be announced.”
About BAM Racing
BAM Racing was formed by Beth Ann and Tony Morgenthau in 2001 and enters its seventh season in NASCAR Sprint Cup Racing in 2008. Beth Ann Morgenthau, whose initials make up the name BAM Racing, continues to be the only hands-on female owner in motorsports to have started a team without family connections. The Morgenthaus are investment bankers from Coral Gables, Fla. who specialize in positioning companies to reach their maximum potential. Their business acumen gives them a distinct advantage when it comes to providing maximum exposure and results for their sponsors. For more information, visit www.bamracing.com.
BAM Racing to Partial Schedule in 08':
Open letter from BAM Racing owner, Beth Ann Morgenthau:
Our recent switch to Toyota is a strong testament to our focus and commitment to become more competitive. Even though we were disappointed it became necessary to miss two races to complete the transition to Toyota. We were excited about the potential for the balance of the 2008 season.
That excitement was abruptly interrupted this past week by news that a primary sponsorship deal once planned for the majority of the 2008 season had been reduced to a fraction of a season and that fraction will likely be in the fall. The private company has been in the process of raising funds in the equity market for working capital which included a portion going to a product launch using the 49 race car. Due to the uncertainty of the stock market raising the capital is taking longer than expected.
With no other primary sponsor currently in place to fill the void the harsh reality of this most recent news is that we are forced to reduce our 2008 participation to a partial season. Our marketing groups are working hard to fill the sponsorship void so we can get back on the track sooner than later. When new primary sponsorship is secured you will be one of the first to know!
It is of little consolation that we are not alone in this plight. The uncertain economic times affecting our sponsor are affecting sponsorships throughout NASCAR and are having a winnowing affect on the number of teams showing up each week to compete. We’re confident that with the decreasing numbers of teams, with the competitive cars we produce and with the horsepower Toyota engines provide, we will be able to step back into competition effectively and successfully on short notice--and we are making every effort to make our sabbatical as short as possible.
BAM Racing to Toyota:
CHARLOTTE, N.C. (March 26, 2008) – NASCAR Sprint Cup No. 49 Team, BAM Racing, announced today that Microsoft® joins the team in a multifaceted capacity that includes a Diamond Sponsorship™ as well as a strategic offering. The two companies are excited to provide current and future members of the Microsoft Small Business Specialist Community the opportunity to leverage BAM Racing’s ground-breaking Diamond Sponsorship Program enhanced with added features and a reduced price - available only through this offer at 49Team.com.
“We’re always excited and appreciative when a new sponsor joins our team,” said team owner Beth Ann Morgenthau. We’re honored that the small business initiative that drives our Diamond Sponsorship Program caught the attention and ultimately the participation of Microsoft. Small business is the backbone of this great country and our goal is to have small business as the backbone of our team as well. We’re thrilled to now be working with Microsoft to achieve that goal.”
According to Eric Ligman, Microsoft U.S. senior manager of small business community engagement, "This sponsorship, which showcases Microsoft Small Business as well as our Microsoft Small Business Specialist Partners, will not only raise more awareness of the professional solutions, services and assistance available to small businesses everywhere from Microsoft and its partners, but will provide an exciting opportunity for our Microsoft Small Business Specialist Partners to tap into a marketing venue not seen as financially viable before. This is a very exciting opportunity to work with all of our Microsoft Small Business Specialist Partners and BAM Racing to really drive some awareness around the Microsoft Small Business Specialist Community and Microsoft small business solutions."
The chief architect of the new program, ARMER Holding (ARMER), found it necessary to look outside the box in addressing revenue generation in a sport addicted to high dollar sponsorships. “The solution came through the marriage of high-tech programming with a creative small business initiative that throws open the door for smaller companies with limited advertising budgets to enter the sport” said Larry Erdos, CEO of ARMER Holding. “Not only does the Diamond Sponsorship Program make sponsorship affordable to small businesses nationwide, it provides each new Diamond Sponsor with complimentary turnkey sponsorship activation tools unique in the sport. We’re thrilled Microsoft has caught our vision for the program and decided to promote it to their small business network.”
While striving to improve its financial prospects with the innovative Diamond Sponsorship Program, BAM Racing is making significant changes on the performance side also. Beginning this weekend in Martinsville, driver Ken Schrader will be piloting a Toyota Camry. According to team co-owner Tony Morgenthau, “We had a great seven-year run with Dodge, but as a single-car team we took a long hard look at all the manufacturers. The bottom line is that we found Toyota to be the most committed to racing and the absolute best fit for our team. We’re not satisfied with being an “also-ran” so we are looking to significantly improve our performance. The switch to Toyota should help BAM Racing realize that goal.”
About BAM Racing
BAM Racing was formed by Beth Ann and Tony Morgenthau in 2001 and enters its seventh season in NASCAR Sprint Cup Racing. Beth Ann Morgenthau, whose initials make up the name BAM Racing, continues to be the only hands-on female owner in motorsports to have started a team without family connections. The Morgenthaus are investment bankers from Coral Gables, Fla. who specialize in positioning companies to reach their maximum potential. Their business acumen gives them a distinct advantage when it comes to providing maximum exposure and results for their sponsors. For more information, visit www.bamracing.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq MSFT (J) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. For more information about Microsoft small business solutions, visit: http://www.microsoft.com/smallbusiness.
About ARMER Holding, LLC
ARMER Holding is the parent company of ZoneLoans.com LLC, OBOVO.com LLC, HealthLife.com LLC, and ExistSports.com LLC, all of which make up ARMER’s 2007-2008 Phase One property releases. ARMER Holding combines cutting-edge, high-tech development capabilities with decades of business and marketing expertise to design, develop, and deploy a network of high-end Internet properties and numerous patent-pending systems. Please visit www.ARMERHolding.com for more information.
