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BAM Racing to return in 2010:
CHARLOTTE, N.C. (October 27, 2009) – BAM Racing and Warner Music Nashville (WMN) announced today a strategic marketing alliance that will give WMN exclusive promotional opportunities with the NASCAR Sprint Cup racing team. Under the agreement, WMN artists will have the opportunity to participate in branding and promotional programs at NASCAR events, including artist tie-ins, sponsorships and promotional appearances, as well as exclusive positioning for their images and branding on BAM’s No. 49 racecar, show cars, transporter and pit equipment.
In making the announcement, BAM racing owner Beth Ann Morgenthau said: “Our team has gone through an extensive renovation. We are rebuilding from the bones up. By partnering with Warner Music Nashville, their stable of artists and the staggering buying power of the country music fan base, we are looking forward to an extremely successful 2010 both on and off the racetrack.”
“This is a unique opportunity to extend our artists brands to the vibrant NASCAR community, allowing us to tap into the natural synergy that has developed between the racing world and Country music fans,” said John Esposito, President of Warner Music Nashville. ”We’re excited to have this opportunity to link our artists with one of NASCAR’s most professional teams and look forward to exploring innovative ideas to make those synergies work for everyone involved.”
The first BAM promotional event with WMN artists is scheduled to take place on February 6th, 2010 at the Daytona International Speedway.
BAM Racing to Toyota:
CHARLOTTE, N.C. (March 26, 2008) – NASCAR Sprint Cup No. 49 Team, BAM Racing, announced today that Microsoft® joins the team in a multifaceted capacity that includes a Diamond Sponsorship™ as well as a strategic offering. The two companies are excited to provide current and future members of the Microsoft Small Business Specialist Community the opportunity to leverage BAM Racing’s ground-breaking Diamond Sponsorship Program enhanced with added features and a reduced price - available only through this offer at 49Team.com.
“We’re always excited and appreciative when a new sponsor joins our team,” said team owner Beth Ann Morgenthau. We’re honored that the small business initiative that drives our Diamond Sponsorship Program caught the attention and ultimately the participation of Microsoft. Small business is the backbone of this great country and our goal is to have small business as the backbone of our team as well. We’re thrilled to now be working with Microsoft to achieve that goal.”
According to Eric Ligman, Microsoft U.S. senior manager of small business community engagement, "This sponsorship, which showcases Microsoft Small Business as well as our Microsoft Small Business Specialist Partners, will not only raise more awareness of the professional solutions, services and assistance available to small businesses everywhere from Microsoft and its partners, but will provide an exciting opportunity for our Microsoft Small Business Specialist Partners to tap into a marketing venue not seen as financially viable before. This is a very exciting opportunity to work with all of our Microsoft Small Business Specialist Partners and BAM Racing to really drive some awareness around the Microsoft Small Business Specialist Community and Microsoft small business solutions."
The chief architect of the new program, ARMER Holding (ARMER), found it necessary to look outside the box in addressing revenue generation in a sport addicted to high dollar sponsorships. “The solution came through the marriage of high-tech programming with a creative small business initiative that throws open the door for smaller companies with limited advertising budgets to enter the sport” said Larry Erdos, CEO of ARMER Holding. “Not only does the Diamond Sponsorship Program make sponsorship affordable to small businesses nationwide, it provides each new Diamond Sponsor with complimentary turnkey sponsorship activation tools unique in the sport. We’re thrilled Microsoft has caught our vision for the program and decided to promote it to their small business network.”
While striving to improve its financial prospects with the innovative Diamond Sponsorship Program, BAM Racing is making significant changes on the performance side also. Beginning this weekend in Martinsville, driver Ken Schrader will be piloting a Toyota Camry. According to team co-owner Tony Morgenthau, “We had a great seven-year run with Dodge, but as a single-car team we took a long hard look at all the manufacturers. The bottom line is that we found Toyota to be the most committed to racing and the absolute best fit for our team. We’re not satisfied with being an “also-ran” so we are looking to significantly improve our performance. The switch to Toyota should help BAM Racing realize that goal.”
About BAM Racing
BAM Racing was formed by Beth Ann and Tony Morgenthau in 2001 and enters its seventh season in NASCAR Sprint Cup Racing. Beth Ann Morgenthau, whose initials make up the name BAM Racing, continues to be the only hands-on female owner in motorsports to have started a team without family connections. The Morgenthaus are investment bankers from Coral Gables, Fla. who specialize in positioning companies to reach their maximum potential. Their business acumen gives them a distinct advantage when it comes to providing maximum exposure and results for their sponsors. For more information, visit www.bamracing.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq MSFT (J) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. For more information about Microsoft small business solutions, visit: http://www.microsoft.com/smallbusiness.
About ARMER Holding, LLC
ARMER Holding is the parent company of ZoneLoans.com LLC, OBOVO.com LLC, HealthLife.com LLC, and ExistSports.com LLC, all of which make up ARMER’s 2007-2008 Phase One property releases. ARMER Holding combines cutting-edge, high-tech development capabilities with decades of business and marketing expertise to design, develop, and deploy a network of high-end Internet properties and numerous patent-pending systems. Please visit www.ARMERHolding.com for more information.
