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HOMESTEAD, FL. (November 22, 2009) – Warner Music Nashville (WMN) and BAM Racing (BAM) announced today that Larry the Cable Guy will be the featured artist on the BAM Toyota Camry No. 49 NASCAR Sprint Cup racecar for the 2010 Daytona 500.  In addition, both WMN Vice President of Marketing, Kelli Cashiola and BAM Racing owner, Beth Ann Morgenthau discussed details of the partnership’s new VIP Fan Experience.  The VIP Fan Experience is a fan-centered project that allows enhanced access to the NASCAR Sprint Cup race team and WMN recording artists.  Fans can immediately sign up in the VIP program at www.VIPFanExperience.com.  Larry the Cable Guy, in a prepared statement, used the following analogy to describe the level of access for the VIP Fan Experience, “If you were anymore ‘inside’ you’d be a roadie and ridin’ shotgun at 190mph!”  Included in the press conference was SPEED TV’s Bob Dillner’s announcement of BAM Racing’s new 30-minute, weekly internet radio show “BAM Spirit . . . the BAM Racing Story” available at www.RaceTalkRadio.com.

In a prepared statement, WMN President, John Esposito said, “I can’t think of a better partner to be associated with than BAM for our first NASCAR tie-in.  They have a clear vision and a relentless drive for success, which makes them a terrific strategic partner, while their passion for racing and dedication to the community is a wonderful addition to Warner Music Nashville’s own efforts to promote our artist and reach the fans who love them most.”

Ms. Morgenthau added, “We’re thrilled to be able to have this dual unveiling before the end of the year to give fans a hint of what’s in store form Warner Music Nashville and BAM Racing for 2010.  The new fan program has already generated a lot of interest, and I’m also delighted to be able to introduce the fist artist so soon.  It’s exciting to think that this is just the first of many entertainers who will be featured on our racecars throughout the year.”

Veteran NASCAR announcer Bob Dillner made the following statement regarding BAM Racing’s new 30-minute weekly radio show, “BAM Racing’s re-emergence is one of the feel-good stories of the year.  Here is an independent team that’s not a start-and-parker who is planning a return to the track in Daytona with their new partner Warner Music Nashville.  I’m happy to report that Race Talk Radio is crafting a weekly, 30-minute show called ‘BAM Spirit’ exclusively around BAM Racing and their creative, competitive, never-give-up spirit.  We plan to cover every aspect from the team gearing back up and hiring new employees to the racetrack and beyond.  In addition, we want to work closely with Warner Music Nashville to provide additional exposure for their artists.  We’re expecting great things from BAM Racing and WMN in 2010.  Tune in to BAM Spirit at www.RaceTalkRadio.com to follow their progress.”

In response to what seems to be the most pressing question, Beth Ann Morgenthau released the following statement concerning the driver of the BAM Racing No. 49: “We are currently talking to a number of drivers who aren’t under contract for 2010.  At this point we haven’t eliminated from consideration any driver who is a free agent.”

CHARLOTTE, N.C. (October 27, 2009) – BAM Racing and Warner Music Nashville (WMN) announced today a strategic marketing alliance that will give WMN exclusive promotional opportunities with the NASCAR Sprint Cup racing team. Under the agreement, WMN artists will have the opportunity to participate in branding and promotional programs at NASCAR events, including artist tie-ins, sponsorships and promotional appearances, as well as exclusive positioning for their images and branding on BAM’s No. 49 racecar, show cars, transporter and pit equipment.

In making the announcement, BAM racing owner Beth Ann Morgenthau said: “Our team has gone through an extensive renovation. We are rebuilding from the bones up. By partnering with Warner Music Nashville, their stable of artists and the staggering buying power of the country music fan base, we are looking forward to an extremely successful 2010 both on and off the racetrack.”

“This is a unique opportunity to extend our artists brands to the vibrant NASCAR community, allowing us to tap into the natural synergy that has developed between the racing world and Country music fans,” said John Esposito, President of Warner Music Nashville. ”We’re excited to have this opportunity to link our artists with one of NASCAR’s most professional teams and look forward to exploring innovative ideas to make those synergies work for everyone involved.”

The first BAM promotional event with WMN artists is scheduled to take place on February 6th, 2010 at the Daytona International Speedway.

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