Why would the much sought after Nintendo Wii console be available for free?
The answer is simple. It is a new method for companies to market their products known as Affilliate Marketing. It involves using a simple referral system that encourages people to participate in a variety of introductory offers provided by a specific company in exchange for a free reward. Now for the best bit......taking part in the offers doesn’t mean you have to buy anything, there are a variety of completely free trials available.
If you decide to participate in any of the offers, you become a 'potential' customer for the company. They place a high value on people viewing their products and services and know that on average 1 in every 100 people that sign up for a free trial, will go on to become a full time customer.
Putting the above theory into practive, here is a working example, step-by-step
- You complete an Offer for the Advertising Company
- For each person that completes an offer, the advertising company pays the reward site i.e. the site offering the free items a set fee
- You decide that you want a free Nintento Wii (RRP £179.99)
- In order for the You to receive this item, you needs to get 9 other people, to sign up to one of the offers using a link specifically designed for you.
- The Advertising Company pays the reward site a set amount based on the number of people that you signed up via your personal link
- Reward site purchases the Nintendo Wii and Posts it to the You
- Surplus money received from the Advertising Company becomes the Reward Sites Profite